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The Human Element LinkedIn is for more than just career updates — it’s a valuable marketing tool for your brand and employees. By Taylor Sellnow
and I continue to gain followers who are curious about what I do and who I do it with. That’s the magic of LinkedIn. It’s personal storytelling with professional impact. By showing up as myself, I’ve built relationships while simultaneously shining a light on my agency and the work we’re doing. Without
Authenticity wins. Active users want a human point of view, not a company’s. Employee advocacy is an underrated piece of the marketing pie. When your team shares your company’s story in their own words, it hits differently because it’s coming from them, not the brand.
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By showing up as myself, I’ve built relationships while simultaneously shining a light on my agency and the work we’re doing. ––––––––
even realizing it, I became an advocate for my company. Encourage all conversations.
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lmost two years ago, in a postpartum working mom haze, I made a post on LinkedIn. It was raw, relatable, and 100 percent me. Much to my surprise, it went “viral” with nearly 33,000 views in users’ feeds (impressions). From that point on, I was hooked. I hopped on the LinkedIn train, and here I am, two years later, still riding it out.
That post had nothing to do with sales, marketing, or my company, marketing agency Moxie Creative. It was just me sharing a glimpse into my life as a default parent, but it opened doors I didn’t even know existed. People connected with my writing, and in turn, they connected with me. For two years, I have kept the conversation going,
Contributor ________ Taylor Sellnow is an account manager at Moxie Creative, a St. Cloud-based marketing agency.
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BusinessCentral Magazine.com // J A N U A R Y/ F E B R U A R Y 2 0 2 6
Gone are the days when LinkedIn was just for job hunting or career announcements. It’s become a cross between Facebook and X (formerly known as Twitter). So much so, that there’s a corner of LinkedIn where people post 160-character updates about Hamburger Helper. Today, it’s a melting pot of professional and personal anecdotes, a place where the working world can connect and feel less alone. Grow personal pages.
As a marketing professional, I still recommend a business page for authority and brand equity, but with today’s algorithm, your business page alone won’t cut it. You can post there, but don’t rely on it. Why?
Empower employee advocacy.
Some examples of LinkedIn posts that employees could share include: Celebrating the end of a big project Sharing a great experience with a client Posting a behind-the-scenes photo from their day Sharing a photo from a community or industry event they’re attending Asking a question to start a conversation with followers This content is not always polished, but it is always human. Roughly one percent of LinkedIn users actually create content, which means your employees have a real shot at standing out. When you encourage them to post, you’re giving them permission to share their experiences, build connections, and put a genuine spotlight on your business.