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Good For Business Corporate volunteering has the power to create stronger companies. By Mary Krippner
actively participate in community service projects earn greater trust and loyalty from consumers. Studies show that a majority of consumers prefer to support socially-responsible brands, making corporate volunteering a strategic avenue for building brand awareness and credibility. By aligning their values with those of their customers, businesses can strengthen their market position and foster long-term relationships with stakeholders. Volunteering also serves as a valuable platform
only promotes work-life balance but also demonstrates the company’s commitment to social responsibility. As businesses embark on their corporate volunteer journeys, collaboration with community organizations becomes essential. By partnering with local nonprofits and civic groups, companies can amplify their impact and address pressing social needs in their communities. Together, businesses and nonprofits can create lasting change that benefits the community as a whole. Corporate volunteerism
Corporate volunteerism isn't just about charitable acts — it's about building stronger communities and businesses.
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s local businesses are engaging in corporateled volunteer initiatives, the spotlight shines on the transformative power of giving back. Beyond the altruistic act itself, there are numerous compelling reasons why businesses should embrace employee volunteerism as a core component of their corporate cultures. Since COVID-19, employee engagement has stood out as a Contributor ________
cornerstone of organizational success, and corporate volunteering offers a unique opportunity to foster it. Research indicates that employees who participate in volunteer activities demonstrate higher levels of engagement, teamwork, and productivity. By engaging in volunteer work together, colleagues forge stronger bonds, creating a more cohesive and motivated workforce. In today's consumer-centric landscape, brand reputation is paramount. Companies that
Mary Krippner is the director of volunteer engagement at United Way of Central Minnesota, unitedwayhelps.org
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for skill development. From hands-on tasks to soft skills like communication and problemsolving, volunteer opportunities offer employees a chance to expand their capabilities and grow professionally. By stepping outside their comfort zones and engaging in meaningful community work, employees gain valuable experiences that enrich their personal and professional lives. Recognizing the benefits of employee volunteerism, an increasing number of companies are offering Volunteer Time Off (VTO) as part of their employee benefits package. This innovative approach not
isn’t just about charitable acts — it’s about building stronger communities and businesses. By embracing employee volunteerism as a core value, companies can cultivate a culture of giving that enriches the lives of employees and strengthens their connections to the communities they serve. If you’re interested in discovering how you or your company can contribute to giving back, you can reach out to United Way of Central Minnesota. They’ll be delighted to provide you with more information and guide you through the various opportunities available for making a positive impact in the community.