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THE TROUBLE WITH BUSINESS
Brinker passes CPA exam
Mastering Email Marketing
Schlenner Wenner & Co. congratulates Brinker, promotes staff
Email marketing – when done correctly – offers a direct line to customers while establishing trust and building authority.
Kasey Brinker recently passed
By Taylor Sellnow
his CPA exam and received his license. Brinker joined the St. Cloud office as an intern in 2022. He graduated from Saint John’s University and started working fulltime in the tax department in 2023. –––––––– Stephanie Bonebrake was promoted to senior payroll specialist
Megan Borash was promoted to HR generalist
Shelly Kelm was promoted to payroll specialist II
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Sydney Wittnebel was promoted to senior manager
Coborn’s opens new location Coborn's Inc. announced the construction of a new, state-of-the-art grocery and liquor store as part of a new development, “The Boulevard” in Plymouth, Minn. This project marks Coborn's debut in the Plymouth market. ––––––––
n today’s digital world, email marketing remains a powerful tool for businesses of all sizes. First explored in the 1970s, email marketing has become a trusted and cost-effective way to reach customers, nurture relationships, and drive sales. However, not all email marketing campaigns are created equal. To maximize the benefits and avoid pitfalls, one must understand the do’s and don’ts of email marketing. –––––––––––– Do: Build a Quality Email List Any marketer will tell you your email list is worth
Got News? Send news releases, announcements, or anything you think is newsworthy to Emily, ebertram@ stcloudareachamber.com, and we will try to include it.
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BusinessCentral Magazine.com // N O V E M B E R / D E C E M B E R 2 0 2 4
Contributor ________ Taylor Sellnow is an account manager at St. Cloud based marketing firm Moxie Creative.
its weight in gold, and they aren’t wrong. When customers sign up for your emails, they want to hear from you. They have physically opted in to hear what you have to say. How cool is that? When building your email list, it’s essential you do it ethically. Sign-up forms on your website, in-store promotions, or community events are great ways to obtain addresses. Adding someone to an email list without explicit consent breaks trust and creates more opportunities for the email to enter spam. Don’t: Purchase Email Lists As a business owner, purchasing an email list is tempting, especially considering how much time it takes to build one organically — but it’s a risky
move. Often, purchased lists are outdated and inaccurate, leading to a large amount of spam. While purchasing lists is not illegal, it can harm your reputation and reduce your email deliverability rates. Don’t fall prey to purchased email lists. Instead, commit to putting in the work. –––––––––––– Do: Craft Compelling Subject Lines Your subject line is the first thing a customer sees, and it can make or break the success of your campaign. It’s the difference between being opened or overlooked. When writing a subject line, keep it short, sweet, and relevant to the content of your email. It should instantly hook the reader and make them want to learn more about your offer.