Businesss Black Box - Sep 09

Page 17

Random&Rele 140≥ RANDOM & RELEVANT BLACK B OX

Getting Keyed In

In 140 characters or less, give us your feedback...

The Q:

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On October 5, the Greenville Chamber of Commerce launched a campaign that, if successful, may just revolutionize the business community in the region. Called “Grow Greenville—Grow U,” the campaign is focused on doubling the Chamber membership in 2010. Yes, one year.Yes, double. See, for all its accolades, an economic scorecard released in 2008 by Clemson shows some startling statistics about Greenville—mainly, the loss of approximately $1.35 billion in spendable income each year, due to not being able to maintain the per capita income on par with its peer communities. So, after focus groups and many surveys and discussions, the Chamber decided to address the issue of market penetration in a new way. Where the national average of memberships for Chambers is 25 percent of the business population, the Greenville Chamber currently sits at 12 percent. Which brings us to the car. A BMW. Actually, two. Provided by Century BMW. And here’s how you get one:

@InsideBlackBox: Holiday B2B giving: What are your thoughts on it? Will you be doing so this year? (Be sure to include #BB140 in reply!)

RANDOM & RELEVANT

• If you join the Chamber as a new member, you get a key. • If you refer a new member, you get a key. • If you increase your membership investment by $400, you get a key.

Next year, try the keys out. They might just start your brand new car. You have to admit, it’s one cool way to get more players on the field.Without more businesses joining in the overall discussion, we stand to lose our voice in Columbia when it comes to matters that affect the Upstate—the business “hub” of South Carolina. Without more businesses joining in, we stand to miss important issues that crop up, simply because no one talks about them. So, you can join in to help Grow Greenville, and place your bets on a new BMW at the same time. Not too shabby.

The A:

@lbstewart: we’ll be baking Argentinashaped cookies here in our office as client gifts @swagclub: We are working on several dif sexxy items topull our clients to ‘WOW!’ @biztrek: We are not planning on holiday gifts this year. We used to give custom CD’s , but who needs more superfluous stuff now?

what Jim said...

, trees n o grew work to t i h s rd “I wi takes ha r t but i money.” im Crame -J e mak

what we said...

November/December 2009

Business Black Box

By eah... y , h a ur , ye re’s o “Yeah e h w t ay, b a il o u the w t n e m govern heck?” c ox Black B s s e in s - Bu

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