events
Celebrating creative excellence at Goafest 2017
A festival of knowledge, wisdom, entertainment, fun and a great networking opportunity, the Goafest 2017 celebrates excellence in the industry
Goafest 2017, India’s foremost advertising, media and marketing convention kick started its annual festival with a ceremonial popping of the Champagne bottle to herald a brand-new edition of the event. The day one of the festival which saw an exciting conclave with industry stalwarts such as Upasana Taku of Mobikwik, Hemant Malik of ITC Limited and Acharya Balkrishna of Patanjali Ayurved taking the stage reached a crescendo with the announcement of Media & Publisher ABBYs later in the evening. In its 12th edition this year, the festival received highest ever number of entries for the ABBY Awards this year from across media and advertising agencies in India with 94 entries alone making it to the
Ashish Bhasin, Nakul Chopra, Ramesh Narayan and Raj Nayak of AAAI
Media and Publisher ABBYs which were judged by 112 jurors from across India. Speaking about the event, Nakul Chopra, President of Advertising Agencies Association of India said, “Twelve years ago, Goafest began as an event for people from the world of advertising to celebrate quality work. Today, it gives me immense pleasure to see how this festival
46 | Business Goa industry Dossier | MAY 2017
has grown into becoming one of the foremost events in the creative calendar.” Raj Nayak - President, The Advertising Club said, “Goafest is the world’s largest industry event in the advertising industry. In the true sense, it is an event by Indians, for Indians and completely made in India. This year, we had over 300 jurors from across the country coming together to judge the
entries for which awards will be presented over these three days of the event, with almost 112 of them judging tonight’s Media and Publishing ABBYs.” With industry specific conclaves to expert seminars and ABBYs presentations, the Goafest ABBYs 2017 presented by the ‘The Advertising Club and The AAA of India has once again seen the entire advertising and marketing community descend upon the silver sands of North Goa to celebrate excellence in creativity across media platforms and genres. The Advertising Club also announced Marquee Awards, to recognize brands for their excellence in marketing.The debut edition of The Marquees is slated to premiere in August, 2017