ANNUAL REPORT
2010
Business & Design Lab Viktoriagatan 13, Box 611, SE 405 30 Gรถteborg 031-786 00 00, 031 786 48 88 (fax) www.bdl.gu.se info@bdl.gu.se
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What is Business & Design Lab? The Business and Design Lab is a partnership between the Faculty of Art and the School of Design and Crafts on one hand and the School of Business, Economics and Law on the other hand. The idea came from discussions between the Deans in 2005. It was formed as a fiveyear project in 2006 and became a formal interfaculty research unit within the university in 2010. As such it belongs to a small group of more or less similar approaches in different parts of Europe, US, Asia and Australia. The Business and Design Lab’s purpose is to engage in targeted cooperation with the surrounding community to assist in its development as a growing and more sustainable region – with the help of design. We work with the corporate world, non-profit organizations and local communities, and in both cases we look upon design as a device or tool for sustainable and positive development. We should also experiment with new approaches in the relation between research and education – in a pedagogy that blurs the lines between the different activities. The aim is that the three activities of (1) research, (2) education and (3) sustainable regional growth should be like overlapping circles in a dynamic experimental reality studio. Our research is within the field of Design Management, which we define as the interdisciplinary interface between design and management. We use the region as the foundation for development operations, but our energy comes from an international research platform, where we relate to the ongoing research discussion about:
Design and innovation Service design Design thinking Design, strategy and innovation Critical design management Art, design and management Design and branding
We also have a strong interest in epistemological and methodological questions, claiming that awareness in these dimensions is a necessity for understanding the interdisciplinary relation between design and management and their similarities and differences. We have a specific interest in American pragmatism as a frame for design inquiry and the hermeneutic stream, as well as the practice turns of scientific research within the social sciences.
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The research group in 2010 1 full professor + 3 visiting professors: Ulla Johansson is the founding Director of The Business & Design Lab and the Söderberg Professor of Design Management. Her main responsibilities are to do research, teach doctoral students, initiate new research, and work with the steering committee on the future directions of BDL. Though her focus is on research, the connections among research, education, and practical implications are close to her heart. Ulla holds a PhD from Lund University, master education in sociology, architecture and management, and a bachelor degree in philosophy and languages, and for a while was a PhD student in Faculty of Architecture at Lund School of Technology. She also worked as a project leader at Malmö city for about a dozen years, coordinating architects, landscape architects, social workers, and cultural workers to improve run down housing areas. Ulla’s research interests cover a variety of areas: gender, methodology, irony and organizations, critical management, and design management. In design management she is specifically interested in relationships between the designer and other professions and how the designer can be catalyst for change in organizations. She is fascinated by the way designerly ways of working seem to be applicable not only to the design of artifacts but also to ongoing practices in organizations. She has published five books, and many book chapters and articles. Though her main publications are in design management she has also published in gender and in organization theory. Contact ulla.johansson@gri.gu.se
Mary Jo Hatch is a Visiting Professor Gothenburg University School of Business, Economics and Law (Business & Design Lab) and C. Coleman McGehee Eminent Scholars Research Professor Emerita of Banking and Commerce, University of Virginia, in addition to being an Adjunct and Visiting Professor Copenhagen Business School. She holds a PhD from Stanford University in organizational behaviour, and an MBA from Indiana University. Mary Jo’s research falls mainly at the intersection of strategy, marketing and organization theory with studies of the relationships between organizational culture, identity and corporate branding, and a current focus on design in relationship to business. Other work includes studies of aesthetics and interpretation in organizations with a focus on humour, metaphor (especially jazz), and stories. In general she is interested in the dynamics of organizing and management especially as these concern their symbolic, interpretive, emotional and aesthetic aspects. Mary Jo uses interpretive research methods including ethnography, narrative and text analysis and her theory and methodology are most inspired by hermeneutics and, increasingly, pragmatics. She is the author of many books and articles in prestigious management journals. Contact mjh9d@comm.virginia.edu
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Ramnath Narayanswamy is a Visiting Professor at the School of Business, Economics and Law and Professor in the Economics and Social Science Area of the Indian Institute of Management Bangalore. He is also a Visiting Professor at Nyenrode University. He holds a PhD and a Diplome de l’Ecole des Hautes Etudes en Sciences Sociales from School of Advanced Studies in Social Sciences in Paris, and a Masters in Political Science and Public Administration and a Bachelor Degree in Political Science from the University of Poona, India. Ramnath shares his knowledge in creativity and innovation, spirituality and leadership with members of the Business & Design Lab, directs the module on Creative Leadership of the EMBA of Gothenburg University, and contributes to courses on strategy and innovation in the Masters in Business and Design. Ramnath’s association with Lab has deepened his interest in investigating the inter- face between management, design thinking and spirituality. After publishing books and articles in economics and management, he developed a passion for creativity that led him to explore leadership and spirituality as domains intimately related to creativity. Today Ramnath experiences an inner calling in spirituality and leadership training and his current work centers around both these areas. He has recently co-authored a book on growing leaders, edits a bi-monthly newspaper column, and sits on the editorial board of two journals. Contact ram123@iimb.ernet.in
Jill Woodilla is a Visiting Professor at the School of Business Economics and Law, where she works primarily with members of the Business & Design Lab on research and publication and as a liaison with design management trends in the US. Previously she was Associate Dean of the John F. Welch College of Business and an associate professor of management at Sacred Heart University, US. Before entering academe, she followed a number of different career paths, including those of a non-profit organization manager and consultant, stay-at-home parent, and research and development scientist. Jill received a PhD in Organization Studies from the University of Massachusetts at Amherst, master’s degrees from the University of Hartford in and Rensselaer Polytechnic Institute, and a B.Sc. in Physics from the University of London. Jill current scholarly interests include the theoretical underpinnings of design management, varieties of organizational discourse, and innovative pedagogy for teaching. She pays particular attention to ways in which people in management find it difficult to fully understand the design process and designerly way of thinking. She has published several book chapters and many articles in management journals. Contact jill.woodilla@gri.gu.se
5 2 post-doctoral schoolars: Otto von Busch holds bachelor degrees in art history and in material and virtual design, and has a master degree in art history focusing on fashion theory. He took his PhD at HDK in 2008, with a dissertation titled “Fashion-able: Hacktivism and Engaged Fashion Design.” Otto has studied carpentry and guitar building, textiles and fashion, fine arts and art history, material and virtual design and design theory, and also had an artistic career before starting on his PhD. In his research Otto explores the emergence of a new “hacktivist” designer role in fashion, where the designer engages participants to reform fashion from a phenomenon of dictations and anxiety to a collective experience of empowerment, in other words, where designers strive to make participants become fashion-able. He has authored a number of books on “hacktivism” and fashion, and has spoken on this subject at the Royal Society of the Arts in London. Contact otto.von.busch@hdk.gu.se Anna Rylander is a post-doctoral researcher who also teaches at the master program in Business and Design, where she is responsible for the course in design, strategy and innovation. Anna holds a PhD from the Royal Institute of Technology (KTH), Stockholm, and an MSc in International Business Administration from the University of Uppsala, including studies at the Ecole the Management in Lyon, France. Prior to joining academia she worked as a management consultant based in London, UK, working with clients all over Europe and in the US. In parallel with her academic pursuit she has continued to work with clients to explore the interface between tangible and intangible dimensions of knowledge work. Anna also takes an active interest in supporting social entrepreneurship and holds several board positions in this area. Anna’s Research interests revolve around the roles of identity and design in knowledge work. Her empirical studies have focused on the role of the physical setting in identity construction as well as the design process as an approach to problem-solving and knowledge creation. She is currently exploring designers’ practices, identity constructions and roles in clients’ innovation processes. She is deeply inspired by pragmatist philosophy, especially John Dewey and G. H. Mead whose thoughts provide the foundation for theoretical developments. She has published articles in several international management journals. Contact anna.rylander@gri.gu.se
6 3 doctoral students, 2 full time in Gothenburg and one long-term visiting: Marcus Jahnke is a PhD student at HDK, the School of Design and Crafts. He conducts his PhD study on design and innovation within the Business & Design Lab, and is also involved in education and tutoring of the masters students in Business & Design. He holds an MFA in design from HDK, the School of Design and Crafts at the University of Gothenburg, and a BSc in Innovation Engineering from The University of Halmstad. This degree included studies in environmental technology and management at Kalmar University and Chalmers University of Technology. Before joining the doctoral program, Marcus worked with developing and implementing environmental management systems in the Volvo Group, and as an environmental manager of NCC Construction, and was part of launching the O2 Nordic sustainability network in Sweden. Marcus’s general research interests cover design in relation to societal issues such as sustainability, gender norms, and values. In his current PhD study he is specifically interested in the intersection between design practice and other practices in organizations, and in the theoretical relation between design management and innovation management. He has presented his work at conferences throughout Europe. Contact marcus.jahnke@gri.gu.se
Katarina Wetter Edman is a PhD student at HDK, the School of Design and Crafts. She conducts her PhD study on design and service within the Business & Design Lab, and is also involved in education and tutoring of the masters students in Business & Design. She holds an MFA in design from HDK, and also had artistic training through the preparatory schools of Atelier Berino in Paris, and Konstskolan Basis in Stockholm. During her master education Katarina interned at Volvo Cars and Volvo Trucks, and at RKS design in California, US. She later worked as chief designer at BRIO Toys, Sweden and in a national design program focused on how to use design methods for creating value in the development of packaging. She has conducted a study for Volvo trucks on the description and development of a tool/method for cooperation in early phases of design. Katarina’s thesis research explores how service is approached from the different perspectives of design and management, and is being conducted in partnership with a Swedish industrial company and their service organization, and a Swedish design consultancy. The project is quasi-experimental in its character since it intervenes in the company’s processes to a certain extent, but takes on an observatory role when the actual design interventions happen. Katarina has already presented her thesis work at Scandinavian conferences. Contact katarina.w.edman@gri.gu.se
7 Mehves Cetinkaya is an exchange PhD student in Business & Design Lab. She is doing her PhD study on the effects of financial investments made in design in large companies and how that affects companies’ brand recognition levels. She holds an MA in Visual Communication Design from Sabanci University in Istanbul, Turkey; a BSc in Industrial Product Design from Istanbul Technical University in Turkey, where she currently continues her PhD study. Mehves’s general research interests cover design and branding relationships in SMEs and large companies, design and innovation, design thinking. She is part of research projects both in Business & Design Lab and in Istanbul Technical University and has presented several works in national and international conferences. Contact mehves_cetinkaya@yahoo.com
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Research projects 2010 The main projects are listed and briefly described below. Some research projects are related to a specific application for financing. Other projects are part of an ongoing work of the professors and not necessarily seen as specific and limited projects.
Design & innovation (Marcus Jahnke & Ulla Johansson) This project is financed through a research grant from Vinnova (4,5 million SEK for a project from 2008 – 2013) to Ulla Johansson and Marcus Jahnke. The aim of the project is to identify and understand what happens when a designer enters an industrial company that has either no or little prior experience of working with a designer. What difference does the designer make? What is the character of the difference and how can that character be described and understood? An answer to these questions takes us into experimental situations with 4 industrial companies and 5 design companies as well as into both hermeneutics and narratives. The project is a continuation of the evaluation of the Swedish government’s design program that Ulla Johansson conducted in 2005-2006 in which she requested research projects that could identify and describe the qualitative character of the positive results she found on a general level, in order to understand what happens when designers enter the innovation scene.
Service design (Katarina Wetter Edman & Ulla Johansson) This project is also financed through a research grant from Vinnova (2,2 million SEK for a project from 2009 – 2011) to Ulla Johansson and Katarina Wetter Edman. The aim of the project is to better understand and describe the emerging discipline of service design. What happens with a design practice trained for the design of products when service is the outcome? Is it possible to continue to use the same tools and methods in this new setting? Special focus is put on the issue of how user involvement is conceptualized in the design and service management discourses respectively. The project’s main empirical contexts are a Swedish industrial company and a large Swedish design consultant.
Hacktivism (Otto von Busch) The hacktivist strand explored by von Busch follows two trails. The first concerns the collaborative creative culture and contemporary industriousness of hack-labs, open prototyping labs for physical computing and crafts. His research examines what kind of industriousness that happens in the trans disciplinary hack labs. Using Brain Eno's term "scenius", the communal form of the concept of the genius, he explores how local platforms, cultures of sharing with mutual appreciation, rapid exchange of tools and techniques, network effects of success and local tolerance for novelties, all build the atmosphere necessary to foster craft innovation. The cases are hack-labs in Sweden and internationally. The second strand, which is part of his research as visiting fellow at London College of Fashion, follows the culture of repair and its recent developments. Normally we think of repair as merely fixing a broken object, making it functional again. But repair can be so much more, tool for community engagement and up cycling. Working with the MA students in
9 Fashion and the Environment, they explore how the simple process of repairing a garment can mobilize resources in a local community. Facilitating such processes becomes a possible part of a design practice for sustainable fashion.
Design as knowledge Work (Anna Rylander) This two-year postdoctoral research project was funded by FAS (Forskningsstiftelsen för Samhälle och Arbetsliv) and was completed during 2010. The purpose of the research project was to enrich the understanding of knowledge work by the application of a design perspective to knowledge and problem solving. An empirical study of how designers’ work and how they make sense of what they do was conducted and analysed through the lens of pragmatist inquiry.
KIA projektet (Marcus Jahnke & Ulla Johansson) In this project – financed by EU - we take the Swedish responsibility for an evaluation of a Nordic regional EU-project about Artists in Residence called KIA (Konstnärlig Interaktion i Arbetslivet). The Swedish coordinator and facilitator of KIA-interventions is Tillt. Tillt works with several programs for artistic interventions to facilitate the creative development of organization and personnel. The reason for our interest in KIA is that we can see similarities between a designer entering the scene in a company and an artist doing so. By participating in this project we hope to get inspiration for thoughts about similarities and differences between the artist who enters a company without any such earlier experience and a designer who does the same.
Design & gender (Marcus Jahnke & Lena Hansson) During 2010 the Gender & Design project that was carried out between 2005 and 2008 at CFK (the Centre for Consumer Science) was followed by a separate study by Marcus Jahnke and Lena Hansson. They analysed empirical material from the Gender & Design project to better understand the design processes that were part of the artistic approach of this project and which led to both practical and meaning-oriented innovation. The results were related to the emerging field of “innovation of meaning”.
Critical design management (Ulla Johansson & Jill Woodilla) Within Business & Design Lab, most of us are critical towards much of the earlier work in design management. The reason for our critique is that there has been a blending of design and mainstream positivist management theories resulting in a somewhat weird epistemological mix. As former critical management scholars, Professor Ulla Johansson and Jill Woodilla have used their training to put forward arguments about the epistemological underpinning of design management and design thinking in such a way that the design discourse does not become oppressed.
Art, design & organization (Mary Jo Hatch & Ulla Johansson) Mary Jo Hatch has long been interested in the intersection between art and management. Now, Mary Jo, Ulla Johansson and Stefan Meisiek from Copenhagen Business School, have proposed, and had accepted, a standing group within EGOS (The European Group of Organization studies, the largest research colloquium on organization in Europe) on “Art, Design and Organization”. ADO will start in Helsinki 2012 and will last until 2017.
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Design thinking literature review (Ulla Johansson & Jill Woodilla & Mehveş Çetinkaya) “Design thinking” has an extensive literature, with many authors publishing in books, journals, and the news media. Recently, the popular press and semi-academic literature has displayed a zeal for the concept as if design thinking will save the US economy, if not the world! Turning to the academic literature for a more reasoned treatment, we find, to our surprise, there is no sustained development of the concept. Even the relationship between “design thinking” and “design management” is unclear; sometimes design thinking is considered an essential part of design management, at other times the two concepts are completely independent. The aim of this research is to make sense of this messy situation through a comprehensive, critical literature review of published work on design thinking, something that to the best of our knowledge has not previously been undertaken. The result will be a “map of the field” that we hope will be a reference point for other scholars perplexed or intrigued by the origins and potential of design + thinking.
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Research applications & grants In 2010 we have made the following applications:
SIDA – a project about reality studios We received a planning grant of 200 000 SEK for doing a thorough literature review and a more developed focus on evaluation of the project.
GU – global University In a first application we got 50.000 SEK for developing a second application that was submitted but did not generate further funding.
KIA projektet For doing the Swedish evaluation of a Nordic project about Artists in Residence (Konstnärer I Arbete) we have got 175.000 SEK-
Making sense of design work – a research program in design management exploring designers’ and design buyers’ perspectives. This is a joint research program for all the professors, Anna Rylander, Katarina Wetter Edman and a new doctoral student with background in management to be recruited. It is financed through a grant (3,6 million SEK) from the Söderberg foundation received in December 2010. The project will start around mid-2011 and run for 4 years.
EU-application for a European doctoral school in design management DESMA is a training network including 4 leading universities, 4 design consultancies and 4 product and service organizations in the area of Design Management. In order to fully exploit the exciting potential of design as driver of innovation and competitiveness we need to overcome the current divide between the disciplines of design and management – in academia as well as in industry. The purpose of the program is to create and support a new generation of design management researchers with this capability. The DESMA network would employ 12 Early Stage Researchers (PhD students) for three years. The network will host 6 PhD courses, broadly in the area of Design Management, most of which would be open to other PhD students. The budget for the DESMA programme is 3-4 million Euros.
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Research conferences & networks Attended conferences Business & Design Lab has been actively involved in planning and/or participating in the following research networks and conferences: 1. The national design research school. Here, two doctoral students from BDL are active (Marcus Jahnke and Katarina Wetter Edman). Ulla Johansson is member of the board. She has also conducted a Ph. D. course in Design management – history and frontlines within the research school. 2. Design Metamorphosis is an English network between researchers in design management and practitioners who discuss future development within the design management area. Ulla Johansson was invited to give a talk at a conference in London in April 2010. 3. Beijing Swedish-Chinese Innovation Conference. As a celebration of 60 year of diplomatic relations between Sweden and China, the Swedish government arranged a conference I Beijing with the Swedish King and members of the government present. Ulla Johansson was invited to give a speech on design and innovation. 4. Design Thinking at University of Cleveland. Design Thinking is a hot topic within both Academia and Business in the US. In June 2010 University of Cleveland arranged and invited conference with about 30 top researchers in the world to discuss the concept and further development within the area. Ulla Johansson and Jill Woodilla took part of the conference. 5. European Group of Organizational study (EGOS) is the biggest conference in Europe with about 1500 participants that is concerned with organizational research. This year the conference was in Lisbon and no less than 5 people from Business & Design Lab presented a paper there: Ulla Johansson, Jill Woodilla, Anna Rylander, Lena Hansson and Marcus Jahnke. 6. Cumulus is an international design conference with about 700 delegates that this year was held in Shanghai in September. Ulla Johansson and Maria Nyström, professor in design at HDK and Chalmers, presented a paper. 7. ServDes i Berlin – Service Design Network Conference in Berlin, October 2010. The conference gathered a little more than 300 research and practitioner participants in this yearly conference. Katarina Wetter Edman held a workshop on the topic of Service Design – design or user driven? 8. ServDes 2010 in Linköping, Sweden. The second Nordic conference on Service Design and Innovation was held in Linköping 1-3 December 2010. The conference attracted approx. 120 international researchers and some practitioners. Katarina Wetter Edman presented a research paper at the conferences second day.
13 9. Design & Innovation. Copenhagen Business School had a conference on this theme in December and Ulla Johansson and Marcus Jahnke took active part in the conference. 10. Desma the European design management conference (that was formed by Aalto University and Business & Design Lab two years ago) was held in London in December and Ulla Johansson and Anna Rylander both took active part as speaker.
Arranged conferences & workshops
Linking Jazz Improvisation to Organizing with Professor Mary Jo Hatch .The workshop was designed to acknowledge the way jazz musicians collaborate and organize for effective teamwork – using principles quite far removed from those traditionally used in organizations and studied in organization theory.
Workshop in Design, Art & Management. This workshop was designed to start a conversation about different perspectives on the relationship between Design, Art & Organization studies. The ambition of the workshop was to engage gifted researchers to collaborate in producing not just a terrific EGOS track, but also an edited volume of some of the best and newest thinking about Design, Art and Management.
Lunch seminars at HDK
27 January: Creativity and Spiritualism by Ramnath Narayanswamy, with 100 participants.
26 March: Innovations driven by Design by Roberto Verganti with 60 participants.
14 April: Service design by Chris Downs with 55 participants.
12 May: Work arts – Art and Management by Stefan Meisiek with 50 participants.
23 September: Nasa, Africa and Asia by Maria Nyström with 80 participants.
6 October: Responsible Design – Disarming by Derek Miller with 50 participants.
Academic seminars
February: "Social Design" with Post-Doctoral scholar Otto von Busch.
March: "Institutionens avhandlings- och forskningsprojekt". Presentation by doctoral students. HDK..
April: "Institutionens avhandlings- och forskningsprojekt". Presentation by doctoral students. HDK.
May: "Den (o)hållbara förpackningen" with Lasse Brunnström.
September: Presentation by Mehves Cetinkaya a visiting doctoral student from Turkey, at HDK Business & Design Lab.
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September: Prof. Maria Nyström about her field of research.
September: Book release "An anthology of research in design management from Business & Design Lab". 12 chapters by different authors.
October: Senior researcher Derek B. Miller, project co-manager at the United Nations, Institute for Disarmament Research.
October: "Phenomenological–Hermeneutic Studies of Artistic Practice" with Prof. Anders Lindseth Crafts, HDK.
October: Project presentation by doctoral student in Crafts, Mårten Medbo.
November: Henk Borgdorff, professor at Hogeschool der Kunsten, Haag also visiting professor at the faculty.
November: "Tapping Design Practice – Conveying the innovation potential of design practice to “non-designerly” firms". Seminar with Marcus Jahnke.
December: Visiting researcher in the department of Crafts: Brett Alexander, Principal Lecturer and Coordinator of the Fibres Textiles Studio, University of Newcastle, Australia.
Doctoral course Prof Ulla Johansson has given a doctoral course on Design Management history and Frontlines in corporation with the National Design Faculty (Nationella Forskarskolan i Design). About 10 doctoral students from five Universities participated.
Network activities The following activities have also been performed:
Ulla Johansson has been examiner for a doctoral thesis at Aberdeen in Scotland.
Ulla Johansson has been supervising a group of students in Kenya and discussed further cooperation in education and research.
Ulla Johansson has been part of the review committee for EAD and Nordes.
An application for a standing group within the area of “Art, Design and Organization (ADO)” in EGOS has been granted. It means the group will work until 2017.
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Publications 2010 Publications from earlier year can be found at our webpage (www.bdl.gu.se) von Busch, O & Palmås, K (2010) What Happens Next? An Appendix on Fashion Stewardship and Social Entrepreneurship. Gothenburg: Camino Press. von Busch, O, Palmås, K, Axelsson, A, & Stenmar, K (2010) What Happens Next? A Journey Towards Fashion Stewardship. Gothenburg: Camino Press. von Busch, O (2010) Designing for interdependence. V!RUS, Iss 4 [online] Available at: www.nomads.usp.br/virus/virus04/?sec=5 von Busch, O (2010) Fashion Fianchettos – Text, Program, Fashion. ArtMonitor Iss 8. von Busch, O (2010) Exploring net political craft: From collective to connective. Craft Research, Vol 1, Iss 1 von Busch, O (2010) Chapter 8: “Hacking” the factory – Design-Integrated Work Practices for Post-Industrial Production Environments. In J. Woodilla (ed.) Contributions from the first years of the Business & Design Lab. Hatch, M.J. (2010) Chapter 1: The importance of design for society. In J. Woodilla (ed.) Contributions from the first years of the Business & Design Lab. Hatch, M.J. & Schultz, M. (2010) Toward a theory of brand co-creation and implications for brand governance. Journal of Brand Management 17.8:590-604. Hatch, M.J. (2010) Organizations: A Very Short Introduction. Oxford University Press. Hatch, M.J. (2010) Material and meaning in the dynamics of organizational culture and identity with implications for the leadership of organizational change. In N. Ashkanasy, C. Wilderom and M. Peterson (eds.) The Handbook of Organizational Culture and Climate (2nd ed), Sage. Hatch, M.J. & Mirvis, P. (2010) Designing a positive image: Corporate branding and CSR. In T. Thackenkery, D. Cooperider and M. Avital (eds.) Positive design and appreciative construction: From sustainable development to sustainable value, Advances in Appreciative Inquiry, Vol. 3, Emerald Group Publishing. Hatch, M.J. (2010) Culture Stanford’s way. In Claudia Bird Schoonhoven and Frank Dobbin (eds.), Stanford’s Organization Theory Renaissance, Research in the Sociology of Organizations, Vol. 28, Emerald Group Publishing. Meisiek, S., Barry, D. & Hatch, M.J. (2010) Sublime views and beautiful explanations: The art and craft of organization theory. Best Paper Proceedings of the Academy of Management. Jahnke, M. & Hansson, L. (2010) Chapter 10: Gender Bending Through Design – an Account of a student Project on Gender. In J. Woodilla (ed.) Contributions from the first years of the Business & Design Lab.
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Jahnke, M. & Hansson, L. (2010) Innovation of meaning through design – An analysis of a gender bending design process. Design Research Journal. 2 (10). Jahnke, M. & Hansson, L. (2010) Innovation of Meaning through Design – An analysis of a gender bending design processes. European Group for Organization Studies (EGOS) Colloquium, Lisbon, Portugal, June 30-July 3. Johansson, U. & Woodilla, J. (2010). Chapter 2: Towards a Better Paradigmatic Partnership Between Design and Management. In J. Woodilla (ed.) Contributions from the first years of the Business & Design Lab. Johansson, U. & Svengren Holm, L (2010). Chapter 3: Brand Management and Design Management: a Nice Couple or False Friends? In J. Woodilla (ed.) Contributions from the first years of the Business & Design Lab. Johansson, U. & Woodilla, J. (2010). Chapter 4: Designers Dancing Within Hierarchies: The Importance of Non-Hierarchical Power for Design Integration and Implementation. In J. Woodilla (ed.) Contributions from the first years of the Business & Design Lab. Johansson, U. (2010). Chapter 5: An Analysis of the Swedish Government’s Design Program in 2003-2005 from a Profitability Perspective. In J. Woodilla (ed.) Contributions from the first years of the Business & Design Lab. Johansson, U. & Nyström, M. (2010). Reality Studios: A Combined Device for Education, Research & Social Change. Paper presented at Cumulus Conference, Shanghai, September 2010. Johansson, U. & Woodilla, J. (2010). How to avoid throwing the baby out with the bathwater: An ironic perspective on design thinking. European Group for Organization Studies (EGOS) Colloquium, Lisbon, Portugal, June 30-July 3. Johansson, U. & Woodilla, J. (2010). Bridging design and management for sustainable value: Epistemological considerations of contributing discourses. In Tojo Thactchenkery, David Cooperrider (Eds.) Positive Design and Appreciative Construction: From Sustainable Development to Sustainable Value. Advances in Appreciative Inquiry, Volume 3. p. 43-61. London: Emerald Group Publishing Ltd. Johansson, U. & Woodilla, J. (2010). Convergence: Managing + Designing. An International Working Conference, June 18-19 Case Western Reserve, Cleveland, OH. Johansson, U. & Woodilla, J. (2010). Irony as a critical perspective and a story-telling device for organizational activity. Bonet, Czarnawska, McClosky & Jensen: Proceedings from the Conference on Rhetoric and Narratives in Management Research. Barcelona: ESCADE. Narayanswamy, R. (2010). Chapter 6: Some Reflections on the Interface Between Management, Spirituality, and Design Thinking. In J. Woodilla (ed.) Contributions from the first years of the Business & Design Lab. Rylander A. (2010) How Does Workplace Design Mean? Contrasting ManagerDesigner-User Perspectives. In Wodilla, J. (ed.) New Perspectives on Design Management. Business & Design Lab Publications, Göteborg.
17 Rylander A. (2010) Exploring Design Thinking as Pragmatist Inquiry. In Wodilla, J. (ed.) New Perspectives on Design Management. Business & Design Lab Publications, Göteborg. Rylander, A. (2010) Unpacking the Magic of Design: Design-Driven innovation as Pragmatist Experience, 26th EGOS Colloquium, Lisbon, Portugal. 1-3 July. Rylander, A. (2010) Hitting the Breaks: Engineering Design and the Production of Knowledge. Teachers College Record. May 19, 2010. Rylander, A. (2010). Chapter 7: How Does Workplace Design Mean? – Contrasting Manager-Designer-User Perspective. In J. Woodilla (ed.) Contributions from the first years of the Business & Design Lab. Rylander, A. (2010). Chapter 9: Exploring Design Thinking as Pragmatist Inquiry. In J. Woodilla (ed.) Contributions from the first years of the Business & Design Lab. Wetter Edman, K. (2010). The concept of value in design practice - an interview study. Paper presented at ServDes 2010, 2-3 December in Linköping. Wetter Edman, K. (2010). Comparing Design Thinking with Service Dominant Logic, Published in Design Research Journal, nr 2 2010. Wetter Edman, K. (2010). Exploring Overlaps and Differences in Service Dominant Logic and Design Thinking In New Perspectives in Design Management - Selected writings from Business & Design Lab 2007-2010, Woodilla, J. & Johansson, U. (2010) New perspectives in Design Management: Selected Writings from Business & Design Lab 2007-2010. Göteborg: Business & Design Lab Publications.
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Research & surrounding society In Business & Design lab, we want to have a positive impact on our surrounding society. The last word ”lab” indicates that we want to freely experiment with new activities together with commercial companies, public organizations as well as NGO:s. We are interested in finding new paths that are interesting both from a scholarly point of view and from a broader societal perspective. Our research projects are the foundation for both our activities in general and for our collaboration with different companies and organizations. In our research projects we typically experiment together with both professional designers and companies or other organizations that use designers as consultant or professional employees. This is the case both for our doctoral projects and our post doc projects. The experiences that come out of these projects will through our research not only be of value for the involved organizations and people but through different channels also reach other organizations. Sometimes we also work with “development projects on demand” i.e projects that are financed by a company and where we act as consultants. A requirement for these type of projects is, however, that we find the project useful within our general frame of research and looking for new knowledge. We have, for example, made an evaluation of a design method used by Volvo Trucks. Business & Design Lab and Ulla Johansson is also acting as a representative for Gothenburg University in different boards and steering committees outside the university:
ADA- Academy of Design and Advertising. Part of the steering committee. Connect Väst – member of the board. SVID – member of the board of the interest association
During 2010 we have also planned a continuum education in design management for designers and those who buy design. The course will probably start in beginning of 2012.
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The relation research – education Blurring the lines between research and education is an important goal for Business & Design Lab. This can be done in a number of different ways. In 2010 we had the following type of joint activities:
All the researchers were active as teachers or examiners in the master education Business & Design – and they all taught about their own research.
Many of the research projects are crafted in such a way that they are of interest both for practitioners and for students.
Within the master education we had a number of seminars and workshops with internationally well renowned practitioners and researchers that came to see both students and their fellow research colleges.
We also had lunch seminars every month during the semester – and here we communicated internationally interesting research to both the broader cultural and creative industries within Gothenburg, to students and to the research group
Within the second year the students worked with both a workshop semester and thesis work – both of them often supervised by researchers and sometimes becoming somewhat of a research project in itself. These works and the balance between education and research can be developed further in future.