Business901
Podcast Transcription
Implementing Lean Marketing Systems were building whole solutions that might cost $25,000 to create the prototype, getting it perfect before they took it to the customer. Then they'd go to the customer and the customer would say, "Oh, it's not really what I need." It's like, as Dave says, "You get a lot of false starts." We worked with Dave and solved that and introduced these tools of rapid prototyping. Today what Dave does is, he'll get a group of people in a room. They'll spend a day or a day and a half experimenting with what new solutions could be. They'll turn those into a simple storyboard, a sketch if you will, and go out to customers on day three, before they've spent $25,000 creating a prototype. They'll say, "Hey, here's the scenario we see, and here's the direction we're working toward. What do you think?" What was really fun about Dave's experiment was that he'd schedule an hour with his clients, and his partner said, "You're insane. Your clients don't want you out there halfcocked with something you haven't thought through." What Dave found was just the opposite. That, he said, he'd schedule an hour for these meetings, and the clients were spending two hours completely loving the invitation to design something with us, and they'd have all kinds of enthusiasm. He'd be back a week later with a more highly evolved version of it, and they'd say, "Oh, that's getting much closer. Now it just needs this or it needs..." Within a few weeks they really had figured out what the prototype was that was worth building, and they already had a customer for it before they wrote the first line of code. Design Thinker exposed as Left Brain Dominant Copyright Business901