Business901
Podcast Transcription Implementing Lean Marketing Systems Joe:
I think you are breaking new ground with it. It’s discovery. It's creating that tension. It's in creating really that structural tension with the customer. Welcome everyone; this is Joe Dager the host of the Business901 Podcast. With me today is Robert Fritz. Robert is a composer, filmmaker, organizational consultant, and founder of Technologies for Creating, and author of numerous books, including the bestseller, "The Path of Least Resistance." His latest, I believe is a re-write of "The Path of Least Resistance for Managers." Robert, I'd like to welcome you and mention that I'm a long-time fan back from the mid-90's in my systems thinking days and where I first ran across your first book and later read your book "Creating". I have to admit that I lost track of your writing and did not read "The Path of Least Resistance for Managers" until probably around 2006 or so, when a colleague of mine recommended it by saying that, "I wish this would have been the first business book that I've ever read." Give me the elevator speech in why you re-wrote "The Path of Least Resistance for Managers."
Robert:
The reason I wrote the first version of it was because what I was seeing in organization. First of all, let me sort of describe what I mean by the path of least resistance - just the phrase itself because there are two meanings to that. One is A New Approach to Lean – Robert Fritz Copyright Business901