Business901
Podcast Transcription
Implementing Lean Marketing Systems To get from where you are now to this defined future state, there has to be some form of a transition over a period of time, in that transition is planned and managed, and involves swapping out different things. Or training is involved and coaching and so on. I'm not particularly a fan of these defined future state, managed transgressions, and there are a number of reasons. I actually wrote an article on this a few years ago for a company and they took off their website so I should resurrect that and put it back on the website. Define a nice goal, a nice target and the future state destination would be that you've undertaken an appraisal and that you've clearly filled in all the boxes. You get your level three appraisal and you reach the end, and of course senior managers believe targets helps to focus people and it helps to motivate them. It enables them to get commitment around the target. Of course, the initiative usually comes with a consulting firm and some funding. In order to get all that in the way of identifying it so usually the initiative has a name and it will have some grand name will be there to find out the initiative or something of like the Galileo initiative. What you've done there is you've created a target for people to throw darts at, created a heat object. It doesn't just focus their attention on the goals; it also focuses the hatred and gets them a way of focusing and amplifying the resistance to the whole thing. I'm not a fan of managed initiatives with goals and targets, probably because people resist and then that makes it easier for them to resist and probably because I don't believe that those goals and targets are particularly motivational nor are they necessary correct. Evolutionary Change thru Kanban Copyright Business901