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When we designed the value proposition for this book, we strived to address some of the most important jobs, pains, and gains that potential customers have and that are insufficiently addressed by current business book formats.

√ helps shape ideas

Value Proposition Canvas

exclusive online companion

Check marks signify that products and services relieve pains or create gains and directly address one of the customers� jobs, pains, or gains.

Web app (upsell)

step-by-step helps undershared instructions stand what language to to get matters to communicate √ started customers + collaborate

√ Book

√ √

√ helps create√ proven + √ share with products effective and learn + services suite of busifrom peers people want ness tools

online exer-√ cises, tools, templates, community

access to advanced material + knowlege

value proposition design

practical, visual + enjoyable format

√ online course (upsell)

minimizes risk of (big) failure brief, clear + applicable content

integrates with other business methods

integrated √ with Business Model Canvas

softwaresupported methodology

enables practice + skills (self-) assessment

engaging √ online multimedia content

Profile for Alexander Osterwalder

Value Proposition Design  

How to create products and services customers want.

Value Proposition Design  

How to create products and services customers want.