Mapping the Value Proposition Value Proposition of this book of Value Proposition Design
helps shape ideas
STRATEGYZER.COM / VPD / CANVAS / 1.2
34
Remarkable value propositions focus on jobs, pains, and gains that matter to customers and achieve those exceedingly well. Again, you should not try to address all customer pains and gains. Focus on those that will make a difference for your customer.
It’s okay to aggregate several value propositions into one.
helps create proven + products effective + services suite of busipeople want ness tools
step-by-step helps undershared instructions stand what language to to get matters to communicate started customers + collaborate
Value Proposition Canvas
Book
exclusive online companion
online exercises, tools, templates, community
Web app (upsell)
online course (upsell)
proposition builds on to target a specific customer
access to advanced material + knowlege
value proposition design
minimizes risk of (big) failure
“Naked” list of the products and services that your value
share with and learn from peers
brief, clear + applicable content
softwaresupported methodology enables practice + skills (self-) assessment
practical, visual + enjoyable format integrates with other business methods
integrated with Business Model Canvas
engaging online multimedia content
segment.
Pain relievers outline how exactly your
BOOK
products and services kill customer pains. Each pain reliever addresses at least one or more pains or gains. Don’t add products or services here.