Sell Your Colleagues on Value Proposition Design
concerned that we don’t have a methodology to track our progress on the development of that new value proposition and business model.
STRATEGYZER.COM / VPD / INTRO
XXII
worried that we focus too much on
astonished at how poorly
products and features instead of
aligned product development,
creating value for customers.
sales, and marketing are when
surprised at how often we
it comes to developing new
make stuff nobody wants,
value propositions.
despite our good ideas and good intentions.
I am… really disappointed by how much we talked
blown away by how
about value propositions
unclear that last
amazed by how many
and business models at
presentation on that
resources we wasted when
our last meeting without
new value proposi-
that great idea in that last
really getting tangible
tion and business
business plan turned out to be
results.
model was.
a flop because we didn’t test it.
concerned that our product
surprised that we invest
development process doesn’t
so much in research and
not sure if everybody in
use a more customer-focused
development (R&D), but fail
our team has a shared
methodology.
to invest in developing the
understanding of what a good
right value propositions and
value proposition actually is.
business models.