Minimum Viable Product (MVP)
Value Map
When the elements of your Value Map meet
A model of a value proposition designed specifically
Business tool that constitutes the left-hand side
relevant jobs, pains, and gains of your Customer
to validate or invalidate one or more hypotheses.
of the Value Proposition Canvas. Makes explicit
Segment and a substantial number of customers
how your products and services create value by
“hire” your value proposition to satisfy those jobs,
Pain Relievers
pains, and gains.
Describes how products and services alleviate
alleviating pains and creating gains.
customer pains by eliminating or reducing bad
Value Proposition
Gain Creators
outcomes, risks, and obstacles that prevent
Describes the benefits customers can expect from
Describes how products and services create gains
customers from getting a job done (well).
your products and services.
benefits they require, expect, desire, or dream of
Products and Services
Value Proposition Canvas
by getting a job done (well).
The items that your value proposition is based
Strategic management tool to design, test, build,
on that your customers can see in your shop
and manage products and services. Fully inte-
window — metaphorically speaking.
grates with the Business Model Canvas.
Progress Board
Value Proposition Design
Strategic management tool to manage and
The process of designing, testing, building, and
Lean Start-up
monitor the business model and value proposition
managing value propositions over their entire
Approach by Eric Ries based on the Customer
design process and track progress towards a
lifecycle.
Development process to eliminate waste and
successful value proposition and business model.
and help customers achieve the outcomes and
Jobs to be done What customers need, want, or desire to get done in their work and in their lives.
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uncertainty from product development by continuously building, testing, and learning in an iterative
Prototyping (low/high fidelity)
fashion.
The practice of building quick, inexpensive, and rough study models to learn about the desirabil-
Learning Card
ity, feasibility and viability of alternative value
Strategic learning tool to capture insights from
propositions and business models.
research and experiments.
Test Card Strategic testing tool to design and structure your research and experiments.
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