Business Model Generation - preview / embed

Page 71

Mobilize

Understand

Prepare for a successful business model design project

Implement

Manage

Research and analyze Generate and test viable elements needed for the business model options, business model design eΩort and select the best

Implement the business model prototype in the field

Adapt and modify the business model in response to market reaction

Setting the stage

Immersion

Inquiry

Execution

Evolution

Assemble all the elements for

You and the business model

Transform the information and

Implement the selected business

Set up the management struc-

successful business model design. design team immerse yourselves

ideas from the previous phase

model design.

tures to continuously monitor,

Create awareness of the need for a in relevant knowledge: custom-

into business model prototypes

new business model, describe the

Design

evaluate, and adapt or transform

ers, technology, and environment. that can be explored and tested.

your business model.

motivation behind the project, and You collect information, interview After an intensive business model

249

establish a common language to

experts, study potential cus-

inquiry, select the most satisfac-

describe, design, and analyze and

tomers, and identify needs and

tory business model design.

discuss business models.

problems.

• Business Model Canvas (p. 44)

• Business Model Canvas (p. 44)

• Business Model Canvas (p. 44)

• Business Model Canvas (p. 44)

• Business Model Canvas (p. 44)

• Storytelling (p. 170)

• Business Model Patterns (p. 52)

• Business Model Patterns (p. 52)

• Visual Thinking (p. 146)

• Visual Thinking (p. 146)

• Customer Insights (p. 126)

• Ideation (p. 134)

• Storytelling (p. 170)

• Scenarios (p. 180)

• Visual Thinking (p. 146)

• Visual Thinking (p. 146)

• Business Model Environment (p. 200)

• Scenarios (p. 180)

• Prototyping (p. 160)

• Managing Multiple Business Models (p. 232)

• Business Model Environment (p. 200)

• Scenarios (p. 180)

• Evaluating Business Models (p. 212)

• Evaluating Business Models (p. 212) • Business Model Perspective on Blue Ocean Strategy (p. 226) • Managing Multiple Business Models (p. 232)

• Evaluating Business Models (p. 212)


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