Mobilize
Understand
Prepare for a successful business model design project
Implement
Manage
Research and analyze Generate and test viable elements needed for the business model options, business model design eΩort and select the best
Implement the business model prototype in the field
Adapt and modify the business model in response to market reaction
Setting the stage
Immersion
Inquiry
Execution
Evolution
Assemble all the elements for
You and the business model
Transform the information and
Implement the selected business
Set up the management struc-
successful business model design. design team immerse yourselves
ideas from the previous phase
model design.
tures to continuously monitor,
Create awareness of the need for a in relevant knowledge: custom-
into business model prototypes
new business model, describe the
Design
evaluate, and adapt or transform
ers, technology, and environment. that can be explored and tested.
your business model.
motivation behind the project, and You collect information, interview After an intensive business model
249
establish a common language to
experts, study potential cus-
inquiry, select the most satisfac-
describe, design, and analyze and
tomers, and identify needs and
tory business model design.
discuss business models.
problems.
• Business Model Canvas (p. 44)
• Business Model Canvas (p. 44)
• Business Model Canvas (p. 44)
• Business Model Canvas (p. 44)
• Business Model Canvas (p. 44)
• Storytelling (p. 170)
• Business Model Patterns (p. 52)
• Business Model Patterns (p. 52)
• Visual Thinking (p. 146)
• Visual Thinking (p. 146)
• Customer Insights (p. 126)
• Ideation (p. 134)
• Storytelling (p. 170)
• Scenarios (p. 180)
• Visual Thinking (p. 146)
• Visual Thinking (p. 146)
• Business Model Environment (p. 200)
• Scenarios (p. 180)
• Prototyping (p. 160)
• Managing Multiple Business Models (p. 232)
• Business Model Environment (p. 200)
• Scenarios (p. 180)
• Evaluating Business Models (p. 212)
• Evaluating Business Models (p. 212) • Business Model Perspective on Blue Ocean Strategy (p. 226) • Managing Multiple Business Models (p. 232)
• Evaluating Business Models (p. 212)