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Take Some Real Estate Marketing Tips That Rate as Good as Gold(steins)
T
he Goldsteins are a creative and charismatic couple who have been wildly successful agents for Windermere Real Estate in Bellingham for the past five years. Bliss, the wifely half of the dynamic duo, said: “We’re fun. We’re effective. And we’re bonded. There is no Bliss OR Dan. Ours is the way of the ampersand.”
What’s the best strategy in today’s market? BLISS: It’s been a seller’s market, And if you are selling a home, you can’t just plop a “For Sale” sign on your lawn and expect it to sell, especially for top dollar. If you want a high price, never list it at a high price. Even in this hot market, a house can just sit.
How did you form the business together? DAN: We had been investing in real estate since the ’80s, and five years ago we decided, “Let’s do it.” We made a good choice to go with Windermere in Whatcom County. Each real estate agency has a different tone and personality, and the level of professionalism at Windermere fits us.
How do you set yourself apart from others? BLISS: We operate on a basic philosophy of, “We’ll do 1% more on everything.” We like to win and that’s how we do it—that extra step. Our track record reflects more than 90% of our buyers’ offers win in multiple offer situations and our listings sell in under a week, typically for over-asking.”
Photo: Scott Book
Interview by Mike McKenzie