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awards in recent years, including the Customer Service Excellence award from the Zimbabwe Institute of Management in 2011, to this year’s Call Centre Association of Zimbabwe, Best Call Centre Award. Meanwhile, our embracing of cost management and cost leadership strategies has enabled us to optimise our subscription prices and thus offer great value for money.” One of the significant and notable developments at the heart of Telecel Zimbabwe’s operations today is an extensive network expansion programme. The central theme of this programme is to enable the company to develop sufficient scale and this will be facilitated through the acquisition of more than 575 physical sites across the country by the end of 2012, with an additional 100 to follow in 2013. It is this phase of expansion that will allow the company to achieve its goal of delivering coverage to 90 percent of the population. “Another thing we are doing,” Mawindi states, “is enhancing our 3G coverage to the extent where we hope to have around 275 sites located countrywide. To date, the rollout programme is on track and proceeding well, with all the major cities, towns, rural service centres and highway corridors being covered, and efforts are under way to cover a sizable number of mining and

commercial farming areas, which were previously not serviced. Nonetheless, we still believe that, even within some of the major urban and metropolitan centres, there is a need to optimise coverage and target those black holes that still exist and in the process improve network availability and quality of service.” Recently, the company has been re-certified as ISO 9001 compliant and remains the only certified mobile operator active within Zimbabwe. Naturally

“The company prides itself on its strong customer centric focus and its prudent cost management systems” 110 | Be africa


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