ISSUE
13 FEB 2022
Research INSIGHT
Crowdsourcing: From madness to wisdom
Impactful Research Insights for Business
CON T E N T S
04 Research INSIGHT
Crowdsourcing: From madness to wisdom
08 NEWS
School of Business ranked global top 50 in Information Systems research rankings
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Research
EXCELLENCE
11
Upcoming
EVENTS
Research Espresso / Feb 2022
04
Research INSIGHT
Crowdso
From madnes
Research Insight
05
ourcing:
ss to wisdom Chan, K., Li, S., Ni, J., & Zhu, J. (2021). What Feedback Matters? The Role of Experience in Motivating Crowdsourcing Innovation. Production and Operations Management, 30(1), 103-126.
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RESEARCH INSIGHT
Research Espresso / Feb 2022
O
nce derided as feeding investment bubbles like the Dutch tulip mania of the 17th century, crowds are now relied upon to come up with new ideas as part of crowdsourced initiatives aimed at fostering creativity. But as snarky comments and negative feedback accumulate, how can people with ideas be convinced to express themselves freely?
Crowdsourcing’s ability to accelerate the discovery and development of ideas by harnessing the power of collective wisdom to solve problems is widely accepted. Even major firms like Microsoft, Procter & Gamble, IBM and Starbucks have developed communities of “ideators” to enlist their customers in co-creating, developing and implementing new experiences for their brands. In “What Feedback Matters? The Role of Experience in Motivating Crowdsourcing Innovation” , researchers explore what firms can do to make the most of crowdsourcing.
Investigating the way unpaid participants contribute their ideas in crowdsourcing communities sponsored by firms, the researchers demonstrate that the level of experience of ideators is key for crowdsourcing to work. Not surprisingly, people participating in crowdsourcing are sensitive to feedback, especially when it’s negative. However, experienced ideators – in addition to being extra motivated by positive feedback – are also able to brush off negative comments, even when such negative comments are delivered by representatives of the organisation sponsoring the crowdsourcing activity.
Given this insight, firms keen to get good ideas from crowdsourcing should rethink the way they treat participants. Since newcomers are more sensitive to negative feedback while “pros” react well to positive comments by peers and –when given by firms – constructive criticisms, organisations hosting crowdsourcing communities should plan how, what, and to whom they deliver feedback.
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Firms should also ensure that participants don’t simply criticize others, especially when it comes to newcomers or inactive members with little idea-posting experience. By nurturing a culture of supportive interactions, firms will help support experienced ideators who crave social proof and positive peer recognition without losing newer members who may eventually try to contribute too. Firms should also use IT-enabled social integration tools such as expert finders, knowledge maps and user profile systems to improve the culture and overall users experience of their crowdsourcing communities.
Findings also suggest that instead of promoting opportunities to give as a way to quickly increase the number of ideators or ideas submitted by participants, firms should emphasise feedback quality since uninformative comments will demotivate participants. Finally, firms eager to sift out “good” ideas from “bad” ones, might consider using crowd-voted scores or
Research Insight
judge-coded ratings to identify ideas likely to reflect what their customers want to see. When it comes to crowds, perhaps the trick is to not so much to follow them as it is to hear the unique voices that emerge from the noise!
Prof. Kimmy W. Chan Professor Department of Marketing
Research Espresso / Feb 2022
NEWS
08
09
News
School of Business ranked
global top 50
in Information Systems research rankings
T
he HKBU School of Business has achieved a global top 50 and Asia Pacific top 10 ranking in Association of Information Systems (AIS) Research Rankings. The rankings are based on the Association for Information Systems’ (AIS) List of High-quality Journals, accumulated from 2019 to 2021.
The rankings service is globally reputable indicator tracking publications in eight leading IS journals in the AIS Senior Scholars’ basket of journals, a defined basket of high-ranking journals in the field of business information systems and digitisation.
The latest results showed that the HKBU School of Business is placed 50th in the world in the “AIS basket of 8”, and 10th in Asia Pacific, a tie with Chinese University of Hong Kong (CUHK), Korea Advanced Institute of Science and Technology (KAIST), and National Chengchi University (NCU) of
Taiwan, when considering the four flagship IS journals, namely Management Information Systems Quarterly (MISQ), Information Systems Research (ISR), Journal of the Association for Information Systems (JAIS), Journal of Management Information Systems (JMIS).
“Thanks to the outstanding work of our IS researchers, this achievement is especially encouraging considering the relatively small MIS community at HKBU,” said Prof. Ed Snape, Dean of the HKBU School of Business, “Looking forward, we will continue our commitment to research excellence and seek to build on this success.”
The rankings service database includes data for the years 1990-2021 at present. In addition to MISQ, ISR, JAIS and JMIS, the other four journals of the “AIS basket of 8” are European Journal of Information Systems (EJIS), Information Systems Journal (ISJ), The Journal of Strategic Information Systems (JSIS), and Journal of Information Technology (JIT).
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Research Espresso / Feb 2022
Research EXCELLENCE
Prof. Christy M. K. Cheung
Dr. Zhenbin Liu
Prof. Liqun Wei
Professor Department of Finance and Decision Sciences
Associate Professor Department of Accountancy and Law
Professor Department of Management
Cyberslacking in the Workplace: Antecedents and Effects on Job Performance
When dedicated investors are distracted: the effect of institutional monitoring on corporate tax avoidance
Theorizing Diversity in Management Studies: New Perspectives and Future Directions
Journal of Accounting and Public Policy
Journal of Management Studies
https://doi.org/10.1016/j.jaccpubpol.2021.106873
http://doi.org/10.1111/joms.12779
MIS Quarterly
https://misq.umn.edu/cyberslacking-in-the-workplace-antecedents-and-effects-on-job-performance.html
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Upcoming Events
Upcoming EVENTS Research Seminars Date
Speaker
Economics
9:00-10:30
Prof. Bruce BUENO DE MESQUITA
11 March 2022
Prof. Tai-Wei HU
18 March 2022
Prof. Simone LENZU
2 March 2022
New York University
16:00-17:30
University of Bristol
9:00-10:30
23 March 2022
New York University
Prof. Edwin LAI
16:00-17:30
Hong Kong University of Science and Technology
6 April 2022
Prof. Yeling TAN University of Oregon
9:00-10:30
Topic
The Dictator's Handbook 2/e Optimal Monetary Policy with Interest on Reserves and Capital Over-Accumulation Zombie Lending and Policy Traps One Currency, Two Markets: China's Attempt to Internationalize the Renminbi Disaggregating China, Inc.: State Strategies in the Liberal Economic Order
Centre for Business Analytics and the Digital Economy 10 March 2022
Dr. Simon MAYER
9:00-10:30
7 April 2022 16:00-17:30
University of Chicago
Dr. Maximilian GUENNEWIG University of Bonn
Money Creation in Decentralized Finance: A Dynamic Model of Stablecoin and Crypto Shadow Banking Money Talks: Information and Seignorage
Management Prof. T. Brad Harris
8 March 2022 10:00-11:30
Texas Christian University
Disentangling Tensions in Group Collaboration: A Network Perspective
Supporting Events Date
Organiser
March 2022
Investor and Financial Education Council
1 March 2022
Institute for Supply Management – Hong Kong (ISMHK)
8 March 2022
The American Chamber of Commerce in Hong Kong
16-17 March 2022
Hong Kong Trade Development Council
Event
Hong Kong Money Month 2022 ISM-HK Student Case Competition 2022 International Women’s Day 2022: Bridging the Gender Gap in Tech MarketingPulse eTailingPulse
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