Less Is More
Jesse Kirsch
31
Is there fine line between modernist design and simplicity design? Good question... not really sure. Something can be modern and also complex. I prefer modern design that is simple. I guess the trend is less is more... look at apple and their designs.... Super simple yet so perfect. What does simple mean to you? The dictionary says it best.... Easily understood or done, presenting no difficulty, plain, basic or uncomplicated in form, nature or design. Never tell a client that your design is simple... most take it as a negative and don’t appreciate the value of simplicity. Simple is powerful.
19Th Annual Columbia, University Film Festival 2006
Is simplicity part of the problem solving? Definitely. It takes a lot of thought and effort to know how to distill something to its most basic elements. You need to know where to begin, but also where to stop. It’s so easy to just keep changing/adding/tweaking something. You have to figure out how to take something complex and make it simple. This is especially true for logos (in general). Taking the whole idea and philosophy of something and turning into one mark.