WHERE STARS SHINE BRIGHTER
MOBILE
SOCIAL
ADVERTISING
WHO IS BSIDE-ME? • Bside-Me was founded in May 2014 by: § § § §
Soccer player Gerald Asamoah PR-Manager Burkhard Mathiak (ex Press- Officer Schalke 04) Entrepreneur Markus Rupprecht (founder of Traxpay) Digital product designer John Fox (experienced with tech startups)
WHAT DOES BSIDE-ME DO? 1. 2. 3. 4.
We monetize social media Create star-focused mobile apps and content channels Developed an enterprise system Build relationships with stars and help stars build relationships with their fans 5. Design innovative advertising concepts and systems
1. WE MONETIZE SOCIAL MEDIA
WHAT DO THESE 2 GUYS HAVE IN COMMON?
John Fox
Product Manager Bside-Me FB Friends: 613 FB REVENUE: $0
Lionel Messi
Famous Footballer FC Barcelona/ARG National Team FB Friends: 74,819,843 FB REVENUE: $0
FACEBOOK MADE $6,900,000,000.00 in 2013 on advertising revenue
HOW MUCH OF THAT DID YOU RECEIVE? $6,900,000,000.00
STARS ARE JUST GIVING AWAY CONTENT WHILE SOCIAL MEDIA COMPANIES ARE BENEFITING FINANCIALLY
WE GIVE STARS A PLATFORM TO CONTROL THEIR CONTENT AND A PLATFORM FOR THEM TO MAKE MONEY FROM ADVERTISING
2. CREATE STAR-FOCUSED MOBILE APPS AND CONTENT CHANNELS
A FEW OF OUR APPS
APPS ARE AVAILABLE FOR FANS TO DOWNLOAD IN THE APPLE APP STORE AND GOOGLE PLAY STORE
EACH APP CAN ACT AS A CHANNEL a direct channel from star to fan
3. DEVELOPED AN ENTERPRISE SYSTEM
BSIDE-ME PLATFORM MICRO VIEW- October 2014 Social Content Management
Advertising System
Bside-Me Core Server
Communication Channel & API Celebrity App Fans
User Analytics E-commerce
BSIDE-ME PLATFORM MICRO VIEW- October 2014 Solid set of core features Flexible, modular architecture Easily extendible Customizable mobile and server features • UI independent • • • •
BSIDE-ME PLATFORM MACRO VIEW- October 2014 • Global Statistics • Cross Application Advertising Campaigns • Custom Application Development (using data from multiple apps) • App vs. App (Star vs. Star) Competition and Rankings
Bside-Me Core Server
Celebrity #1
Celebrity #2
Celebrity #3
Celebrity #4
BSIDE-ME PLATFORM APP MANAGER MOBILE CMS The Bside-Me App Manager lets stars control content on his/her Celebrity App as well as make status updates on Facebook and Twitter App Manager (Private)
Celebrity Apps (Public)
4. WE BUILD RELATIONSHIPS WITH STARS and help Stars build relationships with their Fans
UNLIKE MODERN SOCIAL MEDIA‌
We focus on the star. The star is our primary business and we understand the importance and influence that stars bring to social and mobile media.
WE WORK DIRECTLY WITH STARS AND AGENCIES to provide solutions that make sense in terms of content, branding and advertising for that individual and their relationship with their fans.
5. WE DESIGN INNOVATIVE MOBILE ADVERTISING CONCEPTS AND SYSTEMS
TYPICAL SOCIAL MEDIA ADVERTISING
The Facebook system delivers advertising that is not relevant to the star nor the user
FOCUSED ADVERTISING • Relevant advertising with direct call-to-action for brands and E-commerce stores. • Fans interested in Bene Mayr have a higher chance of being interested in ski gear – a captive audience. Olympic Free-skier Bene Mayr
FOCUSED ADVERTISING • Product offerings that make sense to fans and the free-ski market. • Simple click-through and payment.
ADVERTISING CAMPAIGN CREATION AND TRACKING Full-featured, web-based advertisement management system
MORE MOBILE ADVERTISING CONCEPTS
GEOLOCATION (GPS) CAN CONNECT “BRICKS AND MORTAR” STORES AND BRANDS In this example, the advertisement will query the phone’s GPS to find the nearest BOSS store when a user clicks “Find Store”
PUSH NOTIFICATIONS HAVE MANY USES FROM STANDARD COMMUNICATION TO PROMOTIONS.
QR CODES • • • • • •
Upgrades to seats at sporting events Entrance to events and parties Discounts VIP treatment Contest entry Live competitions
ALL THIS GENERATES AN AMAZING BUSINESS CASE... TAILORED TO YOUR NEEDS AND HAS THE POTENTIAL TO GO BIG
THANK YOU