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This magazine was born from a heartfelt wish to help more people discover the beauty and charm of Fiji. Though Fiji is a small island nation, it is overflowing with lush nature and wonderful, kind-hearted people It’s a country full of incredible charm that deserves to be shared with the world
Bula Fiji Magazine is a free publication delivered to readers at no cost, made possible through the generous support of sponsors who share and believe in our mission. We create this magazine with a heartfelt desire to connect more people to the spirit, culture, and natural beauty of Fiji. The magazine reaches 45,000 readers in print, and even more through our growing online presence. It offers not only an impactful advertising opportunity, but also a meaningful platform to enhance the global appreciation and value of Fiji itself.
We are now seeking advertising sponsors who resonate with this vision and wish to join us in sharing Fiji’s story with the world. More than just a sponsorship, this is a shared journey a collaborative effort to grow a worldwide community of people who love, support, and believe in the future of Fiji. We warmly invite you to be part of this mission.
From the Editor
Here in Fiji, the subtle signs of the rainy season are beginning to appear Showers are becoming more frequent, and rain clouds often gather in the distance And with this change in the weather comes one of the most anticipated times of the year the mango season
One of the greatest joys of living in Fiji is being able to enjoy tropical fruits and vegetables as each season arrives. They are always fresh, full of flavor, and bursting with natural sweetness.
Back in my country, I grew up in an environment where fruits and vegetables were perfectly shaped, carefully packaged, and neatly displayed in supermarkets. That is why the sight of freshly harvested produce piled high at Fiji’s local markets brings me such excitement and delight.
Among all the seasonal treats, mango season is my absolute favorite Lasting only about three months, it is short but sweet I savor the ripe, juicy mangoes, but also enjoy the younger green ones, seasoned with chili, Tajín, and a pinch of salt It has become part of my daily routine during this season (A Fijian friend once told me that if a mango tree bears fruit twice in a year, it means there will be more rain I still wonder if that’s true!)
From this island where life is lived in harmony with nature, I am truly grateful to be able to share this magazine once again. May these pages bring you a taste of Fiji’s charm and inspire you to experience its beauty for yourself.
Editor-in-Chief
Finding in Fiji HAPPINESS
EVERYDAY HAPPINESS IN FIJI EVERYDAY HAPPINESS IN FIJI
Fiji often ranks among the world’s happiest countries and the secret lies not only in its breathtaking nature, but in the values woven into everyday life Here, happiness is found in the warmth of people, the rhythm of community, and the beauty of simplicity
Crystal-clear seas, lush green mountains, and a sky filled with countless stars Fijians live surrounded by nature’s beauty, embracing it as part of their everyday lives. From fishing and farming to quiet afternoons by the beach, each moment spent close to nature brings calm and balance to the soul.For visitors, it’s a reminder that true relaxation comes not from luxury, but from being in tune with the natural world
COMMUNITY THE POWER OF CONNECTION
In Fiji, connection runs deep not only within families, but throughout entire neighborhoods and villages Walk down any street and someone will greet you with a cheerful “Bula!”, a word that carries the spirit of joy and friendship Even strangers exchange smiles as if they’ve known each other for years. Helping one another is second nature, and this sense of community gives people a profound feeling of security and happiness.
LIFESTYLE THE ART OF SIMPLE LIVING
In Fiji, life moves gently, guided by gratitude for what one already has People value time over things, and relationships over possessions It’s a way of living that inspires travelers to slow down,breathe deeply, and rediscover what truly matters
NATURE
LIVING IN HARMONY WITH THE LAND
1. Explore the Local Markets
Wander through bustling local markets and weekend pop-ups, where you can chat with friendly Fijian vendors and shop for fresh tropical fruits, handmade crafts, and local delicacies Every exchange comes with a smile and often, a story.
2. Visit a Local Village
Step into a Fijian village and spend time with the locals You’ll be welcomed with open arms, offered traditional kava, and invited to share in songs, laughter, and stories of island life It’s a window into the heart of Fijian hospitality.
Do as the Fijians do slow down and let time drift by Spend a day lounging by the ocean, watching gentle waves and the sun melt into the horizon As the sky turns gold and pink at sunset, you’ll understand why this island is called the Land of Happiness
In Fiji, a simple “Bula!” carries more than just a greeting it’s a wish for happiness and life Say it with a big smile and open heart, and you’ll instantly feel connected to the people and spirit of Fiji
3. Simply Relax by the Beach
4. Greet with a Smile — Say
In Fiji, happiness is not found only in its lush nature or slow, peaceful days. It lives in the connections between people, and in the gentle spirit of living in the moment
In our busy modern lives, we often treat happiness as something rare or distant
But spending time in Fiji reminds us it’s much closer than we think It’s in the laughter shared with family and friends, in the quiet moments surrounded by nature, and in the simple joy of being present
For the people of Fiji, these small, everyday moments are not ordinary at all they are what happiness truly means.
GARDEN OF THE SLEEPING GIANT
DISCOVER THE GREEN SIDE OF FIJI
A GARDEN SANCTUARY NEAR THE AIRPORT
Just a 25-minute drive from Nadi Town, beyond the busy beach resorts, a lush green tunnel leads you to a hidden paradise the Garden of the Sleeping Giant
As its name suggests, the garden rests at the foot of the “Sleeping Giant” mountain range, wrapped in a quiet serenity that feels worlds away from the noise of town.
Originally created by Hollywood actor Raymond Burr as his private orchid collection, the garden has grown into one of Fiji’s most beautiful botanical sanctuaries.
Spanning nearly 20 hectares, it features over 1,000 varieties of orchids and tropical plants in full bloom throughout the year.
As you wander through vibrant flowers and towering trees, the songs of birds and the whisper of the wind fill the air it’s as if nature itself is speaking to you.
The walking trails, with gentle slopes and wooden steps, take about an hour to complete, offering just the right amount of adventure.
Along the way, you’ll pass tranquil lily ponds and sundappled forest paths that invite you to slow down and breathe in the calm
What makes the Garden truly special is how it reveals a side of Fiji that few expect.
Known for its turquoise seas, Fiji also holds a deep, peaceful beauty in its forests a place where time slows and the heart finds rest.
Whether you stop by between tours or spend a leisurely afternoon immersed in nature, a walk through this garden reminds you that Fiji’s richness goes far beyond the sea
CROWNE PLAZA FIJI
NADI BAY RESORT & SPA
EXPLORING HOTEL Fiji’sHottestNew
Just a 10-minute drive from Nadi International Airport lies the newly opened Crowne Plaza Fiji Nadi Bay Resort & Spa, which welcomed its first guests in 2024 Combining the ease of proximity with the charm of Fijian hospitality and modern luxury, it’s the perfect place to unwind whether upon arrival or before your journey home
Spacious guest rooms offer sweeping views of Nadi Bay and lush tropical greenery from large windows and private terraces
The interiors blend natural materials with warm, contemporary design, creating a space that feels both grounded and open
The resort features multiple restaurants and bars serving everything from international cuisine to dishes made with fresh, locally sourced ingredients
At the beachside bar, guests can sip cocktails while watching the sun dip into the horizon a golden Fijian sunset that paints the sky in shades of amber, orange, and violet
Within the resort grounds, several pools invite guests to relax in their own way an infinity pool for adults seeking tranquility, and family-friendly pools where children can splash freely.
Daily yoga sessions and fitness activities offer opportunities to refresh both body and mind, making this resort an ideal retreat for wellness seekers
Conveniently located for sightseeing and islandhopping adventures, the resort welcomes couples, families, and business travelers alike
With its thoughtful blend of comfort, design, and connection to nature, Crowne Plaza Fiji Nadi Bay Resort & Spa is quickly becoming one of Fiji’s most talked-about new destinations
Greedy Guts
Beach Food Market
Every Sunday from 4 p m , the resort’s Urban Sugar Beach Club transforms into a vibrant seaside food festival the Greedy Guts Beach Food Market. This open-air event welcomes both resort guests and visitors from outside, drawing crowds with its lively atmosphere and irresistible aromas.
Five distinct dishes are available via a ticket system, allowing guests to sample a little of everything from grilled chicken sizzling on the spot, to bite-sized burgers and flavorful wraps perfect for eating by hand. Sweet tooths can head to the dessert booths, while the bar offers chilled drinks and tropical cocktails to pair with your meal.
Throughout the evening, upbeat music and live DJs fill the air.
At times, even the staff join in the fun, dancing as they serve a joyful expression of true Fijian spirit
Locals and travelers mingle effortlessly, laughing together in a scene that feels like a small beach festival by the sea
FOOD, MUSIC & SUNSET AT URBAN SUGAR BEACH CLUB
And as the evening unfolds, the sky turns to gold. Dining beneath the sunset, with the colors shifting from amber to deep orange and violet, you’ll find yourself immersed in one of Nadi’s most unforgettable moments a memory of Fiji that lingers long after the night ends
COLUMN “FijiLife”
One of the things I feel most strongly while living in Fiji is just how incredibly kind this country is to children
Of course, children are treated with care everywhere in the world, but having traveled to many countries, I can say that nowhere have I felt such genuine warmth toward children as I do here in Fiji.
When people see children, their faces naturally light up with smiles. Even if a child makes a little noise at the supermarket or in a restaurant, no one glares or looks annoyed More often than not, people will come over and strike up a conversation. And if a child gets fussy or spills a drink, the reaction is usually a gentle laugh and the simple phrase: “This is kids.”
At the market, I’ve often experienced vendors slipping in extra vegetables “for the children,” or peeling off a bunch of bananas and handing it directly to them
My own children are quite shy, so sometimes they don’t know how to react to such gestures But I believe that these small acts of kindness will remain in their hearts as unforgettable memories
Another striking aspect is that when a child is in danger or doing something they shouldn’t, it’s not only the parents who step in any nearby adult will immediately say, “Careful!” or “Stop!” In Fiji, the idea that children are raised by the whole community runs deep, and you can feel this strong sense of collective responsibility in everyday life.
Here, it’s not just parents but the entire community that looks after children. That warmth and strength of Fiji’s communal spirit is something that gives me reassurance every single day
BULACCINO CAFE
WHERE FIJI’S FLAVOR AND LIFESTYLE COME TOGETHER
Founded in 2006 along the riverbanks of Nadi Town, Bulaccino Café began as a small, humble bakery and kitchen.
What started with a simple dream has since grown into one of Fiji’s most beloved cafés a place that truly embodies the island’s warmth and natural spirit. From the very beginning, Bulaccino has stayed true to its philosophy:to value natural ingredients and create everything possible by hand That dedication still defines the brand today.
Now located inside the newly opened Nadi Plaza, Bulaccino also operates its own Bulaccino Garden Farm in the foothills of the Sleeping Giant mountains. Spread across 30 acres of lush farmland, the property includes fruit orchards, vegetable gardens, herb beds, beehives, tilapia ponds, and small livestock pens.
More than 50 staff members work on the farm, and the fresh produce harvested there is used directly in the café’s kitchen.
From bread and sauces to burger patties and honey, nearly everything is crafted in-house allowing guests to taste the true, unprocessed flavor of Fiji.
The café itself has an airy, open design that invites both locals and travelers to linger.
Its house-roasted coffee, made primarily from Fijian beans, fills the air with a rich aroma, while the menu features smoothie bowls, eggs Benedict, and vibrant tropical fruit juices each dish bursting with freshness.
Located just minutes from Nadi Airport, the café is the perfect stop for a relaxed breakfast or mid-morning break before or after your flight.
For locals, it’s also become a familiar part of daily life a friendly space to unwind after work or gather with family on weekends.
A CAFÉ THAT GROWS WITH ITS COMMUNITY
Beyond serving great food, Bulaccino strives to connect people with the land and local culture.
Its farm tours offer visitors a hands-on glimpse into Fiji’s agricultural life from harvesting seasonal fruits and tasting raw honey, to watching coconut grating demonstrations, learning about medicinal herbs, and even baking traditional cassava cakes.
Guests can also meet the farm’s friendly residents, including the charming “Fiji Fantastic Sheep,” a favorite among children
Each 90-minute tour is a chance to slow down, connect with nature, and experience the heart of Fijian living.
�� Bulaccino Café
Location：Nadi Plaza（Namaka）
Phone： +679-776-8638/ +679-672-8638
Instagram： @bulaccinofiji
Website： www.bulaccino.com
Bulaccino’s mission is simple yet powerful: to be more than just a café For travelers, it’s a place to experience authentic island flavors.For locals, it’s a space of comfort and community
Together, they form the essence of the Fijian lifestyle that Bulaccino celebrates every day
Their motto, “Real Coffee, Real Food, Real People,” says it all a promise to deliver the taste and warmth of Fiji, one cup and one smile at a time.
VUDA BEACH MARKET
A LOCAL BEACHSIDE MARKET
WORTH A STOP ON YOUR JOURNEY
Where Island Life and Local Creativity Meet the Sea
Halfway between Nadi and Lautoka, in the coastal district of Vuda, the Vuda Beach Market takes place once a month at First Landing Beach Resort & Villas a setting where local life and resort elegance blend effortlessly.
It’s one of Fiji’s most beloved community events, offering travelers a glimpse into the country’s vibrant culture and creative spirit.
Rows of local artisans and small producers line the market with handmade crafts, traditional artwork, jewelry, natural cosmetics, and delicious food made from local ingredients
Because many of the vendors are the makers themselves, every purchase comes with a smile and often a story about how each piece was created
Held usually on the second or third Saturday of the month, the market draws families, travelers, and locals alike.The atmosphere is relaxed yet lively, with everyone enjoying the coastal breeze and the soft rhythm of islandmusic.Duringtheevent,theresort’srestaurantsalsoofferspecialmarket-daymenus,perfectforenjoying alightmealortropicaldrinkwhilegazingoutovertheocean
Themarket’sbeachfrontlocationaddstoitscharm youcanevendipyourfeetinthewaterforarefreshing pause.There are no changing rooms, but the joy of walking along the shoreline with a cool drink in hand is enoughtomakeyoufeeltrulyconnectedtoFiji’seasygoingrhythmoflife
With its blend of turquoise sea, green shade, and the ever-present smiles of Fijian people, the Vuda Beach
Market captures what makes Fiji so special:the harmony between nature, community, and pure island happiness.Only 25 minutes from Nadi and 20 minutes from Lautoka, it’s a perfect weekend drive and a beautifulplacetopauseandexperienceFiji’sheart
Island Classic Recipe
Fiji’s Traditional Coconut Fish Stew
“Ika Vakalolo” is a traditional warm fish dish loved in Fijian homes Tender white fish is gently simmered in creamy coconut milk, blended with the rich flavors of tomato, onion, and a touch of ginger In Fijian, “lolo” means coconut milk and true to its name, this comforting dish fills the air with the fragrant aroma of the tropics. Smooth, mellow, and deeply flavorful, Ika Vakalolo is a perfect example of Fiji’s simple yet nourishing cuisine and it’s surprisingly easy to make at home
Ingredients
White fish (such as snapper or cod):
200–300 g, cut into bite-sized pieces
Onion: ½, finely chopped
Garlic: 1 clove, minced
Ginger: 1 teaspoon, grated
Tomato: 1, diced
Coconut milk: 200 ml
Water: 100 ml
Cooking oil: 1 tablespoon
Salt and pepper: to taste
Taro leaves or spinach (optional): a small handful
Lemon or lime juice: a squeeze
1.Lightly season the fish with salt and let it rest for about 10 minutes
2.Heat oil in a pan and sauté onion, garlic, and ginger until fragrant
3 Add the diced tomato and cook gently, pressing it down to form a light sauce.
4 Pour in the coconut milk and water, and bring to a gentle simmer over low heat.
5 Add the fish and cook for 5–8 minutes, until the flesh turns opaque and tender
6.Stir in the taro leaves or spinach, and simmer for another 2–3 minutes
7.Season with salt and pepper, and finish with a squeeze of lemon or lime juice before serving
Discover Fiji’s
FIJI FIRE BONGO CHILLI HOT SAUCE FIJI Product of
Discover Fiji’s Fiery Secret
From the beautiful islands of Fiji comes a hot sauce that packs a punch and tells a story of local craft. Fiji Fire’s Bongo Chilli Hot Sauce has recently been awarded a 2Star Great Taste Award, cementing its reputation as a high-quality, internationally recognized flavor experience.
At the heart of Fiji Fire lies the Bongo Chilli, a chilli unique to Fiji known for its bright red color and fruity, complex heat. The chillies are sourced directly from nearby small-scale farmers, ensuring freshness and supporting local communities. Every bottle is 100% natural, free from additives or preservatives, and crafted with care from farm to bottle.
Fiji Fire is more than just a hot sauce it’s a community-driven product. By working closely with local farmers, it not only guarantees premium ingredients but also contributes to local livelihoods. The result is a sauce that captures the essence of Fijian nature, culture, and craftsmanship
The versatility of Fiji Fire is remarkable. Add it to salads, grilled dishes, BBQ, soups, or pasta to instantly elevate flavors While it carries a significant heat, its fruity undertones and depth of flavor make it approachable even for those new to spicy foods just a little goes a long way
Bringing Fiji’s Heat to the World
Fiji Fire’s journey does not stop at the shores of Fiji. Today, the hot sauce is enjoyed in Australia, New Zealand, the United States, the United Kingdom, and Japan, bringing the bold taste of the islands to dining tables across the globe Its presence at numerous international food expos and cultural events has further showcased the brand’s authenticity and commitment to sharing Fijian flavors with the world.
What sets Fiji Fire apart is not only its taste but also its mission. Every bottle tells the story of sustainable farming, cultural pride, and community collaboration By choosing Fiji Fire, consumers are not just adding spice to their meals they are supporting local farmers, empowering island communities, and celebrating the unique culinary heritage of Fiji
With its award-winning flavor, uncompromising quality, and global reach, Fiji Fire Bongo Chilli Hot Sauce continues to stand as a proud ambassador of Fiji one fiery drop at a time.
PURE INGREDIENTS, BOLD FLAVOR
The appeal of Fiji Fire Hot Sauce lies not only in its bold heat but also in its pure, natural ingredients. Made with Fiji’s unique Bongo Chilli, turmeric, carrot, and sea salt, every drop harmonizes effortlessly with food Free from additives and preservatives, its “pure heat” doesn’t overpower flavors it enhances them.
Take, for example, “Fiji Fire Pan-Fried Snapper with Salsa.” Fresh white fish topped with a tropical salsa of pineapple, tomato, and herbs comes alive with a dash of Fiji Fire The fruity spice elevates the delicate flavor of the snapper, creating a vibrant dish that feels like dining by the Fijian seaside.
Fiji Fire isn’t just for cooking it shines in cocktails too. Add a few drops to a classic margarita and you’ve got the “Fiji Fire Margarita ” The bright zest of lime fuses with the hot sauce’s spicy kick, delivering an exotic surprise with every sip. Perfect for parties, it’s a drink that’s sure to impress your guests
Whether it’s a salad, barbecue, soup, or pasta, just a touch of Fiji Fire transforms everyday dishes At the same time, it can elevate special creations like seafood entrées and cocktails into unforgettable experiences. More than just a table sauce, it is a true all-rounder condiment! With its balanced heat and flavours, Fiji Fire will turn your everyday meals brighter and bolder, and undoubtedly upgrade your culinary adventures.
FIJI BRINGS ITS SPIRIT TO OSAKA
EXPO OSAKA 2025
SixMonthsofShowcasingFijitotheWorld
Expo 2025 Osaka will be held from April 13 to October 13, 2025, a six-month global event taking place on Yumeshima, an island in Osaka that will serve entirely as the venue With full participation from countries around the world, it will be one of the largest international exhibitions of the decade.
Fiji’s exhibition booth will be organized by the Fiji Ministry of Trade together with the Embassy of Fiji in Japan. Through this booth, Fiji will highlight its rich culture, traditions, and innovation.
In addition, the commercial booth was managed by Fiji Time Japan, an importer of Fijian products to Japan.
The booth showcased a wide range of items including food, beverages, handicrafts, and cosmetics, creating a valuable opportunity to share Fijian products with thousands of visitors
Since very few countries in Commons B, the exhibition hall where Fiji was located, were selling imported goods, Fiji’s presence stood out and attracted significant attention. It became a gateway for many people to experience Fijian products for the first time
Overall, Expo 2025 Osaka offered Fiji a wonderful opportunity to be recognized not only in Japan but also by visitors from all over the world throughout these six months
FijiNationalDayatExpo
At Expo 2025 Osaka, every day is dedicated to a different country through its National Day, celebrated with cultural events and performances across the venue, including the main event hall
Fiji’s National Day took place on September 25. To mark the occasion, dignitaries, government representatives, and a talented performance team traveled from Fiji to Japan They delivered a series of spectacular performances that highlighted the vibrancy of Fijian culture.
The celebration wasn’t limited to the day itself On the eve of Fiji’s National Day, the performance team visited the Fiji booth, singing traditional songs, dancing among the crowd, and happily taking photos with visitors Many guests commented on how warm and welcoming the team was, and how the Fijian spirit made them feel instantly at home
On the official day, invited guests gathered at the Expo event hall to witness meke, Fiji’s traditional dance, performed with powerful chants, graceful movements, and vibrant costumes. The atmosphere was electric audiences were captivated by the rhythm of the drums and the energy of the dancers, breaking into applause after each performance. Some guests even remarked that they felt as if they had been transported to Fiji itself.
The delegation also visited the Fiji booth, engaging directly with visitors, explaining the meaning behind the performances, and showcasing Fiji’s presence at the Expo Guests enjoyed learning not only about Fiji’s culture and traditions but also about its products and innovations on display.
It was a truly memorable day one that celebrated Fiji’s identity with pride while giving countless visitors a rare opportunity to experience the heart of the Pacific. Through music, dance, and warm hospitality, Fiji’s National Day became a powerful reminder of how culture can connect people across borders.
Sharing the Happiness of Fiji
We are driven by a simple wish to share the beauty and charm of the small island nation of Fiji with more people around the world
Known as “The Land of Happiness,” Fiji is filled with countless treasures: its breathtaking nature, the warmth of its people, and a culture rich in heart and tradition Through the import and distribution of Fijian products and the publication of Bula Fiji Magazine,we are committed to bringing the genuine spirit and joy of Fiji to Japan from its natural blessings to the heartfelt way of life that defines the islands
Nextissuecoming
January15,2026
Our next issue will feature Fiji’s must-visit outer islands destinations that capture the true essence of paradise. Experience crystal-clear waters, untouched nature, and the warm hospitality that makes Fiji so special Join us as we take you on a journey to discover the magic of island stays in Fiji.Stay tuned for the next issue of Bula Fiji Magazine!
