CHAPTER 6: TOP 5 ESSENTIAL SEO REP ORTING TOOLS FOR AGENCIES
MY OVERALL RATING
4.7/5 1. Agency Analytics Agency Analytics is a quality introductory/intermediate reporting tool for agencies. Among the tools on this list, it is one of the most cost-effective and easy to use for small to mid-sized agencies. It starts at $49 per month with unlimited staff and client logins, a white-label dashboard, and automated branded reports. You can also purchase additional campaign and keyword credits if you hit the default cap. Agency Analytics comes with 30+ third-party data integration, from the basics like keyword rankings and Google Search Console to integrations with call tracking software, email marketing software, and more. However, this reliance on third-party data means if there is an interruption in the transmission, you may have incomplete reports. Though new integrations are always being added, they can be glitchy at first which makes them unreliable to share with clients until stabilized. With the ability for clients to log in and view daily data updates, it provides real-time transparency. Automated reports can be customized, and the drag-and-drop customized dashboard makes it easy to emphasize priority KPIs.
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