WEilD tI I{G.NAIHAN (OTNPANY

assistant professors Dick Hogan, trcket sales; Harry Hood, finance; Max Cook, entertainment; Hal Mitchell, publicity, Charlie White and Fred Buckley, reception, and John Prime, golf.

This ls Shcping-up As o Good Fighr

Salt Lake City, Dec. 2-In a presentation before the advisory council of the Salt Lake City Chamber of Commerce today, Santa F'e Railway reiterated its intention of maintaining Western Pacific Railroad Company as a separate railroad corporation if the proposed purchase by Santa Fe is approved by the Interstate Commerce Commission.

Robert W. Walker, Los Angeles, general attorney for Santa Fe, declared that Santa Fe's acquisition of the Western Pacific will keep it in competition with Southern Pacific, and result in beneflt to all of the areas served by the two railroads and their connecting carriers. Western Pacific has endorsed Santa Fe's proposal.

"On the other hand, irrespective of claims to tJle contrary, however well-intentioned, is it reasonable to believe in the light of history and self-interest, that the Southern Pacific would continue the Western Pacific as an ag:gressive competitor of itself?" Walker asked.

fn its application to the Interstate Commerce Commission, Santa I'e emphasized that the interest of Western Pacific and Santa Fe shippers served would benefit from the improved service which the two carriers working together will be able to provide in an expanding economy.

In addition to opposing Southern Pacific, the Western Pacific board authorized its management to intervene in behalf of Santa Fe and to actively assist the latter in seeking formal approval of its application.

Walker, in his presentation to. the Salt Lake City Chamber group, declared that railroads, though facing increasing competition from other forms of transporation, are still the prime moversof goods, and as such essential elements of the national economy.

65 Homes on Rarcquet Club Grounds

Many manufacturers who exhibit at the Los Angeles Home F urnishings Mart will be represented in tJre furnishings of the new swank cottages now under construction at the Racquet Club in Palm Springs. The building of 65 small homes on the land owned by the Racquet Club began three months ago. This project is being developed by Robert Morton of Pasadena, John Murchison of Texas, Paul Truesdale of Los Angeles and architect William Cody.

Perpetual Prosperity Through rhe Dynomic Gonservqtion of Timber

from an Address by Owen R. Cheatham, Chairman, Georgia-Pacific Coraoration ; Presented to the Forum of the Portland Chamber of Commerce National F'orest Products Week Portland, Oregon, October 17, 1960

It is a great honor to have been asked to speak to you here today on the occasion of the first day of National Forest Products Week. And I appreciate it

A future that is planned and managed for growth is the most exciting and rewarding kind. In fact, a future spent in calmly admiring something that has stopped growing is really no future at all.

This is a fact to keep in sharp focus as we discuss the timberlands of America, and the Pacific Northwest and Oregon in par-

Ucular. As you know, the official tree of Oregon-the Douglas Fir- trows rapidly for 70 years then begins to slow down. It slows down even more after 80 and gTows at a snail's pace after 100 until ultimately it quits entirely. But, a whole forest of trees -properly managed, nurtured, and harvested-will never stop growing!

Timber is the only natural resource that continuously replaces itself. To this wonderful fact, let us harness a couple of sciencesfirst, research which steadily enlarges the use of each harvested tree; second, scientlfic forestry which steadily accelerates regrowth. Now we have as close to a guaranteed formula for economlc growth as can be compounded. The formula works particularly well in the Paciflc Northwest, a^nd perhaps better in Western Oregon than anywhere. F'or, in the raw materials which make up the formula, Oregon is richly endowed.

We are richly endowed by nature. Oregon has more than 2OVo of all the saw timber in America. It has adequate fresh water, ideal river and harbor facilities, and ample supplies of low-cost power. But more important yet, Oregon has the finest timber-growing land in the world, capable of ultimately producing an annual growth of over 15 bllllon board feet perpetually. Indeed, with foresighted management, Oregon will have more timfor-more cubic inches of wood fiber-50 years, 100 years hence*and on up-than it has today!

Many fine and nationally known forest products companies are operated in Oregon and the Northwest and are a vital part of the future of this region. Among them: Crown-Zellerbach, Simpson, U.S. Pl5rwood, Weyerhaeuser and dozens of others. This area and the nation can be justly proud of them, and I do not believe you will think me immodest if I add my own company, GeorgiaPacific, to this group.

To play our role in the over-all growth picture to the best of our ability, we shall continue to employ a timber philosophy which will assure continual success. Some people call it perpetual growth; some call it sustained yield. But I would like to coin a new term which seems to more vividly and fully describe the process. I would like to call it "dynamlc consel&tlon."

We should all believe in conservation and we should all practice it. We must be insistent that America's greatest natural resource will not be burned, eroded or dissipated. But neither do we want to see the valuable timberlands wasted through lack of use nor stunted tlrough lack of scientific forest management. So conservation alone isn't an active enough word to describe our mission. Negative conservation eventually destroys its own objective. Dynamic conservation, on the other hand, increases the timber by growing more of lt while getting more out of it as each year goes by. ..

This, too, is the same underlying idea and propelling force that can assure the future growth and success of the whole forestproducts industry. An examination of the facts will disclose that the great potential of Oregon and its timber industries has not yet been realized-that its fulfillment lies in the future

Many basic changes have taken place in the past decade and many are continuing-changes which, while they may be altering the complexion of the sawmill industry as such in Oregon, are serving at the same time to confirrn Oregon as the forest products capital of the world-and thus a center of the timber products industry for the perpetual future.

Pomonq Wins the Georgiq-Pocific Redwood Log

Tho clty of Pomona, Calif., won the 8-ft dla,meter, 20-ft. long, 26-ton "st&r" of the recent "Georgi.a-Paclffc Redwood Roadshow," when the huge Bedwood log was presented to the clty showlng tho best reasons for wantlng lt. It was presented to clt5r ofrcials by Georgla-Pa,clfic Corp. on the occaslon of the recent 1960 Cormty Fair followlng lts 29,000-mlle roadshow tour lnto 43 states and 383 cities, where lt was vlewed and admlred by more tha.n 10,000,000 people ln 18 months.

Virgil Oltver, Jr. (rlght tn top photo), dlstrlct manager of Georgfa-Pa,clfic, represented the corpora.tlon at the ceremonles. Ho is shown wlth Pomona Mayor Arthur Ir. Cox. Also pa.rtlctpatlng were itrohn Carr, dlroctor of ffnance, Stoto of Caltfornia; Fra,nk G. Bonolli, cha.lrman, Board of Supervlsors, Los Angeles County, and F.red C. Froehdo, preeldent, L. A. County Falr Assn.

Preeldent Froehde a,nnounced that the Falr woulil landsc.ape the area &round the gtant log's permanent resting-place and plant two redwood trees lnsldo a rustlc redwood fence, and tleslgnato lt tho "Court of the Redwoods" behlnd the FIne Arts Blilg. In the dodlcatton ceremonloe, Mr. Carr noted the part the lumbor lntlustry plays ln the stete'e @onomy. G-P's "Vlrg" Ollver notod that tho log contolns 6,200 boord feot of lumber-+ufrclent to construct a 5-room house.

There's an old Chinese proverb that goes something like this: "If you want a crop for one year, grow millet. If you want a crop for 50 years, grow trees. If you want a crop for 100 years, grow men." With your permission I would like to amend this bit of ancient wisdom by adding just one more sentence-"If you want a crop forever, g'row men who know how to use and re-grow trees."

Modern forest management has shown us how to gxow as much new timber as we use. Modern industrial genius has shown us how to produce a whole host of products from trees of all ages.

Because of these developments there have been and will continue to be realignments within the industry. As the old segments based entirely upon mature, old-growth, overripe timber decline, other and more profitable segments of the industry emerge. As companies find ways to make newer, better and more products from the growing timber crop, new services, new material requirements, all serve to bring additional strength and diversity and added employment, payrolls and perpetual prosperity to Oregon.

And this is good, for if the facts are examined, this is the only way it can be done.

Elveryone knows that in the case of the entire industry, the mature, old-g:rowth, overripe timber cannot be with us forever. It must be harvested or it will deteriorate and die as the years go along. It must be harvested to make way for new growth

(Conknueil on Page 47)

Don Bult<in and Don Muller, the Hobbs Wall southern California representatives, and Carl Gavotto, San Diego wholesale distributor, attended the big annual Christmas party at Willits, Dec. 9-10.

Ifugo Miller, former assistant salesmanager of Rounds Lumber Company, has been named to a sales post with Cal-pacific Redwood Co. in San F'rancisco, where he'll be working with Frank Billlngs, according to Ted Dea,cy of Arcata.

Stanton Swafford of the pioneer southern California hardwood lumber family, has opened offices at 417 Yia Chica, palos Verdes Estates, to service wholesalers and distributors with direct-mill shipments of imported and domestic hardwoods from the south, the Orient and Europe.

Kurt Grunwa,ld, owner of Western Lumber Company in Daly City, made a sawmill safari through Humboldt county and north through the Medford reg'ion to porfland last month.

W. P. McWhortor, louthern counties sales representative fgr Marquart-Wolfe Lumber Co., Holl5rwood, made a quick trip last month from his Santa Ana base to Dayton, Ohio, to visit his mother.

BlIl MacBeath is happily ( ?) walking the floor (night-walker variety) following the birth of his second son, Robert Edwin bv name, at the Alta Bates hospital in Ber, keley, Nov. 21. Mother Dottie never looked better and "Grandpa" MacBeath's feelin' pretty good about the whole thing, too.

Ken Conway, of the South pasadena

Pnrooro/o

branch of the far-flung Georg'ia-pacific Corp., reports that Ernie Mead and Carl Gavotto of San Diego are both avoiding a golf game with him. When Ken visited San Diego last month, both tumbermen were "unavailable."

Mack Glles of Marinland Lumber Co., San Rafael, made an extensive goose-hunt. ing. oops! wemean mill procurement trip through northern California into Ore, gon last month.

Mabel Askins of the L. A. Hoo-Hoo-Ettes made a Silver Wedding anniversary trip to Honolulu, Nov. 20, and to see a new granddaughter there.

Eric Wagner of the San F rancisco head office of Del Valle, Kahman & Co., is back on the job after undergoing surgery the latter part of November.

SaIIye Bissell of the Weyerhaeuser Company in L. A., spent her Thanksg"iving "holiday on wheels" at San Miguel Village near Ensenada, Mexico.

Gus Knoph has been named manager of the newly opened Empire PlJ vood warehouse in Santa Clara; the firm also operates a warehouse in Fresno.

Jirn HaIl has completed two separate trips east-flrst, to Indiana to look over the stadium job he supplied and recenily completed at fndiana University, and, second, to New York where he hopes Jas. L. Hall Co. will be supplying another stadium job-and returned to his San Francisco desk.

Carlow