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4261 Sheilo 51., Los Angeles 23, Co'lit.

Dee Essley, Pres.

Herb Schaur, Jr., manager of Atkins, Kroll & Company's Portland office, visited Cha,rlie Schmitt in A-K's S. F. headquarters Iast month and renewed old acquaintances around the Bay area.

Henri Barbe, who recently became a partner in the James L. Hall Company in San tr'rancisco, made a sales safari through the Southwest and Texas last month.

Ann Murray entertained the past presidents of Los Angeles Hoo-Hoo-Ette Club No. 1 at a lovely luncheon at her home, Saturday, Oct. 22. All the lumberwomen were on hand except Mrs. Mabel Sta,ser, who was still in Colorado visiting but due home soon after Thanksgiving. Able to be on hand was Evelyn Fryrea,r, the club's second president, who is now associated with Youngstown Steel. Margaret Gladish heads the Past President's Parley this year.

Hans Rainer. head of the East Asiatic Company's imported lumber and plywood division, spent a late-November week on Portland business.

Lamon Lumber's Bob Bolton picked a nice blustery week to call on Lamon mill connections, that week of November 28.

Pacific Wood Products Co., Los Angeles, has appointed Jim Matheis representative in Alabama, Tennessee and Arkansas, areas

ANgelus 3-6273

Pn^o*o/o

where he is well known from eight years' service as manager of the Memphis branch of U. S. Plywood. Jim previously worked for the Roddis company and the adhesive division of the Borden Company.

This is a sad tale of our times. It happened in San F'rancisco. A shiny Jaguar was wrecked and six other cars damaged, Nov. 27, all because one John Weese tried to do a favor for a friend. The good-neighbor gesture also brought the Telegraph Hill architect a lump on the head and caused at least $2,000 in repair bills:

Weese emerged from his apartment shortly before 1:00 p.m., found a fellowtenant, Dennis Flynn, mulling' how to get his car out of the garage and past the white Jaguar sedan blocking the driveway. "I'II help," said Weese; "I'll park the Jag out on the street and you can back out. The owner, whoever he is, won't mind (the keys were in the car)."

Weese pulled out of the drivewaY, backed up the steep section of Vallejo street east of l(earny. The automatic gearshift was unfamiliar; he lost control, he went down the hill. "IIe must have jammed on the accelerator and frozen at the wheel," said Traffic Officer Prevezich. In rapid succession:

John Williqms' Supt.

. Weese rammed his own Fiat and shoved it up on the sidewalk, creased the side of a Mercury, crossed Vallejo street to bash in the front fender of a Chevrolet, zagged back across the street to clip another Chevrolet, zigged back across the street and plowed into the side of a third Chevy which, in turn, smashed the side of a red convertible.

Prevezich estimated the damage to the Jaguar at more than $900. It belongs to Frank Billings, 33, the well-known salesman for the well-known Cal-Pacific Redwood Co., of 1859 Vallejo St. Frank, who was visiting friends nearby, watched glumly as a tow-truck hauled away his car.

"Here," said Weese, overcome with remorse and embarrassment, "take my keys and drive my F iat while your Jag is in the shop." "No," said Billings, "That's OK; this is just one of those things."

. . Weese looked around at the wrecked cars littering Telegraph Hill. "I just started out to do a good deed," he said. "But never again!" P.S.: Police said Weese would not get a citation.

Mortgoge Lending Srill Below 1959 At Sovings qnd Loqn Associcrfions

Mortgage lending in April, 1l/o below April 1959, was the fifth consecutive month in which lending by savings and loan associations fell below year-ago levels. Loan commitments increased normally for March and stood at $255 million less than those on the books last March. During April the savings and loan business passed the $65 billion mark in total assets.

Preliminary figures for housing starts in March are estimated at 93,800 by the United States Savings and Loan League.

Nit savings at savings and loan associations amounted to $400 billion during April, 6/o under April 1959. In spite of this. the cumulative net for the first four mor-rths of this year was 5/o ahead of the high 1959 level for the same rleriod.

Construction Expenditures Soor to !F[.O Billion in April

The value of new construction put-in-place in April 1960 amounted to $4.0 billion, according to preliminary estimate:i of the Bureau of the Census, U.S. Department of Commerce. This was 9Vo above the March 1960 level but 6% less than in April 1959.

Spending for private residential buildings amounted to $1.5 billion in April 1960, 5% more than in March 1960 but 15o/o less than in April 1959. Between March and April there is normally an increase of about l0% in private residential expenditures.

In the first four months of 19ffi, the cumulative value of expenditures for private residential construction amountecl to $5.8 billion, 6% less than in the same period in 1959.

November |960 Red Book Now Reody

The November 1960 issue of the Lumbermen's Red Book is just off the press. It is the 158th issue of the famous credit and sales guide.

Since 1876, the Red Book has been the principal source of credit information for the lumber, woodworking and allied industries of the United States. It lists-and evaluates-the manufacturers, wholesalers, retailers and quantity users of lumber and wood products of all kinds. The listings include credit ratings, business classifications, addresses and other facts of value to buyers and sellers alike.

The Red Book is published semi-annually and is kept up to date by supplements that go out every Tuesday and Friday throughout the year. These Twice-A-Week Supplements contain hundreds of last-minute items of credit and sales information. They provide a unique service that is available nowhere else.

The Red Book agency also compiles detailed analytical credit reports, and conducts a collection service for the handling of commercial claims.

The Red Book is published by the Lumbermen's Credit Association, Inc. Its headquarters are located at 608 South Dearborn Street, Chicago 5, Illinois. Inquiries will receive prompt attention.

Future of Pqcific Northwest Hoiled

(Continued, from Page 6) or, more amazlng-ta,ke Georgia-Paclffc's redwood reserves ln Northern California. There the second growth tlmber ln the redwoods ls showlng more growth in 50 years than the old-growth hns added ln the last 1,000 years!

-perpetual new growth, and out of it all is coming an orderly transition to a stronger, bigger and better forest products industry-and more growth of the crop we call timber.

Consider, for example, what used to be known as the Boeing tracts in Lincoln County, Oregon, with which many of you are familiar. The North Boeing tract consists of old-growth Douglas F'ir that is upwards of 420 years old, whereas the South Boeing tract is 80 to 100 years old because the original stand was burned off by the Indians.

We have made an intensive study of the growth of these two tracts. It is enlightening to know that over their respective lives, the youngei timber in the South Boeing tract has produced five times more growth per-acre, per-year, than the older timber in the north tract. And the industry is aware that ways have now been found to get as much dollar return from this young growth as from the old. F'ood for thought, isn't it?

Research is the lubricant of dynamic conservation. It results in more and more profitable use of each harvest, integrates production facilities with the forest and accelerates the growing of new trees . .

The ownership of a perpetual and everlasting supply of good, well-located, well-managed timber and timberland, is not only important to guarantee perpetual and g:rowing'operations but it is Just plain good economics

' One of the toughest jobs the engineers of the future are g'oing to be confronted with will be that of supplying the raw materials for our industries. And here again it must be borne in mind that timber is the only natural resource which can replace itself and in less than one man's lifetime fire history of Oregon and, indeed, of the great Northwest, is footed in its endless boundaries of rich, green, grorving timber.lands, unexcelled in the world. There was its strength in decades past. There lies the foundation for its unceasing: growth in the future.

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The State Board of Forestry made a tour of portions of the Central Sierra area in addition to a regular business meeting on July 13-15. On July 13, the Board had a conducted tour of the Michigan-California Lumber Company operations under the direction of Al Hillman which included timber salvage operations from the 1959 fire area, reforestation programs, and other points of interest. On

July 15, the Board had a conducted tour of the Squaw Valley, Division of Beaches and Parks, facilities in the morning and in the afternoon a tour of the Snow Laboratory, a cooperative project which is under the direction of the Pacific Southwest Forest and Range Experiment Station in cooperation with the State Department of Water Resources.

On July 14, the Board convened for a business session at the Veterans Memorial Building, Fair Grounds, south of Placerville. Board business included the recognition of two new members, Brig. Gen. Frank C. Myers of Fallbrook and Paul Aurignac, San Ardo. There was an election of officers for chairman, vice-chairman, and the secretary.

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Ed. Hearne, Solana's Los Angeles-area representative, is personally talking to architects, designers, contractors and builders in the L.A. area in a big sales development program designed to build business for you. All sales are through established local retail lumber dealers only.

"Solana Brand" is the trademark of genuine "Cabot- ized" Pre-Stained Cedar Sidint manufactured by:

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Other matters to be reported on included the reforestition and nursery programs by Division of Forestry representatives, reports by Knox Marshall on the Western Pine Association and Fred Landenberger of the California Redwood Association, on forest industry's fire protection efforts and expenditures; the status of the tree farm programs by the aforementioned Knox Marshall and Fred Landenberger, in addition to a report on the national program by Robert Jordan of the American Forest Products Industries; a report by Charles Eaton of the Pacific Southlvest Forest and Range Experiment Station on the insect infestations in the California pine area; report on the status of tlre 19ffi-61 Division of Forestry operating funds and the 196l-62 fiscal year budget; consideration for approval of alternate plans of forest practices as submitted by forest practice committees; consideration of appointment to various Board committees and the setting of future Board meeting dates which will include acting upon plans for a meeting to recognize the 75th Anniversary of the founding of the California State Board of Forestry. The first State Board of Forestry was appointed in 1885.

J. W. Brown Elected I.B.f. Preelilent

J. W. Brown, senior vice-president, National Gypsum Co,, was elected president of the Insulation Board Institute during a midNovember meeting in Absecon, N. J., announces Charles M. Gray, fBI manager. Other new officers for 1961 for tJle trade association, which is composed of the 14 major manufacturers of insulation board products, include: Vice-President, S. M. Lewis, Pioneer Div., the Flintkote Co,, Los Angeles, Calif.; Treasurer, J. I(. Bolton, United States Gypsum Co., Chicago, and Assistant Treasurer, C. F. Buckland, The Celotex Corp., Chicago. Insulation Board Institute member companies also include Johns-Manville Sales Corp., Simpson Logging Co., and W'ood Conversion Co.

J. \A/. Copelond Lumber Co. Celebrqtes 48th Anniversory Of Blqck-Cot Trqdemork

One of the country's largest retail lumber chains, the J. W. Copeland Lumber Co., held a unique observance this F all. Hallowe'en this year marked the 48th birthday of the flrm's familiar black-cat trademark, with orange and black colors.

At the Portland, Oregon, headquarters of the chain, which now has 57 yards in California, Oregon, Washington and Nevada, Joseph W. Copeland (left), president and general manager, recently recounted the trademark's beginning.

"My father and brother owned lumber yards in Meridian, Idaho, in 1912," President Copeland recalled. "At one of the yards, just at Hallowe'en time, a black cat had a litter of kittens that year, and the people of the yard decided to use the black cat and Hallowe'en colors as their yard emblem. ft caught on, and our company has used it ever since."

July Construction to $5.2 Billion

The value of new construction put-in-place in July 1960 amounted to $5.2 billion, according to preliminary estimates of the Bureau of the Census, U. S. Department of Commerce. On the new basis, total new constiuction putin-place in July 1960 was 3/o above the June 1960 tevel, approximately the normal increase between June and July, and 4% below the July 1959 level. The cumulative value of construction expenditures in the first seven months of 1960 amounted to $30.4 billion; 2/o below the $31.2 billion expended during the first seven months of 1959.

Spending for construction of new private residential buildings increased 4/o between June and July 1960, about the rrormal seasonal rise for this period. Private residential expenditures in July 1960 were 9/o less than in July 1959.

The seasonally adjusted annual rate of private residential expenditures was $23.0 billion in July 1960, approximately the same as the June rate. Expenditures for private residential construction in the first seven months of 19ffi amounted to 912.6 billion, a 7Vo decline from the $13.5 billion expended in the same period of 1959.

New Memberships in Brand Na,mes Foundation

Applications for membership in the F oundation, approved at a meeting of the board of directors, Brand Names F.oundation, Inc.. include the Upson Company of Lockport, N. Y., latest representa- tive of the building materials industry to join. Sponsors of this firm's application in the Foundation were Masonite and JohnsManville.

'Whenever the Copeland Company, already one of the nation's largest, adds another yard to its chain, it is painted in ffre bright colors that have become so well known throughout the.West.

The chain of yards sells more than b0 million board feet of lumber yearly, with wallboard, plywood, and the like accounting for more than 20 million feet. The Cope- land Company has its wholesale division. the Copeland Wholesale Company, in portland, and the warehouse has a storage area of more than 40,000 square feet.

Each division of the company and each yard are well known to J. W. Copeland, known to his intimates as ,,Joe." An intent and active man, he has spent nearly half-a-century in the lumber business since his graduation from the University of Minnesota. He is past president of the Western Retail Lumbermen's Association, Seatile.

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Coliforniq Building Moteriol Soles Show 3olo Goin Over 1959 Quorter

Taxable transactions subject to California's 3/o retail sales and use tax totaled $5,407,484,000 during the first quarter of 1960, according to George R. Reilly. This was a new first-quarter high, 8.4/o more than taxable sales of the initial quarter of last year.

Taxable transactions in the seven central coastal counties comprising the First Equalization District amounted to $845,799,000, Mr. Reilly stated, 8.6/o above the volume of iransactions'of the firit quarter of t959. San Francisco, where almost half of the district's sales occurred, experienced a 6/o gain. San Mateo, Santa Clara, Saltq Cruz, and Monterey colnties all scored increases of. l2/o or more, and San Benito recorded a gain of 8/o.

The building material group, which accounted for almost 5/o of all taxable business during the quarter, in-. creased sales 3.3/o over those of a year ago. Contraitors and wholesale building materials dealers did about 7rfi/o of all taxable business and boosted sales by 5.1/o. For both categories, the gains were the smallest that had been achieved since the second quarter of 1958.

IALENI]AN OF I[]MING EVENTS December

Los Angeles Hoo-Hoo Club 2 annual Christmas party for LeRoy Boys' Home, in cooperation with L. A' Hoo-Hoo-Ette Club 1' ?:09 p.m., Nikabob restaurant, Dec. 16.

Coast Countles IIoo-IIoo Club 114 annual Christmas Dinner-Dance' $15 per couple, ?:29 p.m. Aptos Beach Inn (formerly Rio del Mar rrotel), Dec. l?; Golf available at Aptos Beach Country Club. Reservations: F'enner Angell, P.O. Box 97, Soquel, Calif. (or phone: Santa Cruz, GR. 5-0869)

O;khnd Hoo-IIoo Club 39 Christmas party, dinner and entertainment, 6:39 p,m., Claremont hotel, Dec. 19.

Sam Francisco Hoo-Hoo Club I annual Christmas party for S. E. Boys' Club, Elks club, San Francisco, Dec. 20.

Santa Clara Valley Hoo-Hoo Club 170 dinner meeting and program' Chez Yvonne Restaurant, Mountain View, Dec. 22.

Jonuory

Inlanil Emplre Hoo-Hoo Club 117 dinner meeting and Concatenation, Jan. 13.

Sa,n Dlego Hoo-IIoo Club 3 annual Winter Dinner-Dance, Casper's, El Cajon, ilan. 21.

Southwestern Lumbermen's A.ssn. annual convention, Muehlebach hotel and Municipal auditorium, Kansas City, Mo.' Ja,n. 22-26. Exhibits.

Redwood Regton Conserva,tlon Councll ar:nual meeting, Eureka Inn, Eureka, Calif., itran. 2?.

Na,tiona,l Woodon Pallet Mfgrs. Assn. semi-annual meeting' Wig' wam hotel, Litchfield Park, Ariz., Jan.29-31.

Equipment leqsing by Lumber Indusrry Spurred in | 959

Chicago-Long-term leasing of production equipment by lumber firms during 1959 spurted ahead, reaching a total of $3.6 million worth of equipment on lease, a gain ot 52/o over 1958. Robert Sheridan, president of Nationwide Lea.sing Company, Chicago, predicted that equipment leasing in the lumber industry would double in 1960 because of three factors: (1) more equipment manufacturers are using leasing as a sales tool to move their products ; (2) more companies will lease their equipment to avoid the pinch of tight money; and (3) more companies will be affected by the increasing technological progress which is speeding up obsolescence of machinery.

(A complete analysis of equipment leasing has been developed by the Foundation for Management Research, entitled: "The Pros and Cons of Leasing." Single free copies may be obtained by writing to the Foundation at 121 West Adams Street, Chicago 3, Illinois.)

Dr. I)ickinson Appointeil to Commlttee

Dr. Fred E. Dickinson, director of the University of California's Forest Products Laboratory at Richmond, has been appointed head of the Society of Wood Science and Technology's visiting scientist program under which outstanding wood scientists will be brought to some 40 university and college campuses in the United States during the next three years to meet with faculty and students interested in this field of work. The Executive Board of the Society also has named Dickinson a member of an eight-man steering committee which will guide a study of education in wood science and technology to be made in the next two years. Both projects will be financed with grants from the National Science t'oundation.

AWI 9urvey on Millwork Profit Fqctors

(Continued, from Page 3) tors covered in the study is essential to millwork men who would use it to full value.

Copies of the published chart are available free on request to the AWI at its headquarters office, 332 South Michigan Avenue, Chicago 4.