How Lumber Lrooks

' I-umber shipments of 494 mills reporting to the National I-umber Trade Barometer were 6.1 per cent below production for the week ended November 22, 1952. In the same n'eek ner.v orders of these mills wpre 1.0 per cent below production. Unfilled orders of the reporting mills amonnted to 33 per cent of stocks. For the reporting softrvood mills unfilled orders were equivalent to 19 days' production at the current rate, and gross stocks tvere equivalent to 19 days' production at the current rate, and gross stocks rvere equivalent to 56 days' production.

For the year-to-date, shipments of reporting identical mills rvere 3.9 per cent abor.e production; orders u'ere 2.I per cent above production.

Compared to the average corresponding week of 19351939, production of reporting mills u'as 86.1 per cent above; shipments were 83.5 per cent abor.ei nerv orders we:,e 77.3 per cent above. Compared to the corresponding week irr 1951, production of reporting mills rvas 23.5 per cent abor.e ; shipments were 16.1 per cent above; and new orders t'cre 362 Per cent above

The Western Pine Association for the week ended November 22, lI5 mills reporting, gave orders as 66,788.000

Los Angeles Building at Record High

4,520 building permits with a valuation of 934,705,992 s.ere issued in the city of Los Angeles during the month of November, as compared to 3,892 permits for $18,119,803 for November, 1951, according to G. E. Morris, superintendent of building.

Permits approved last month provide for construction of 2,067 housing units rvhile 1,452 \\.ere completed during the month.

Nlr. Morris said the November valuation brings the year's total to $316, 494,607 compared to $256,530,409 at the samc time last year.

New Interior Finish Displcy

A nerv full-color Nu-Wood display, featuring dramatic "before" and "after" photographs of remodeled interiors, has been added to Wood Conversion Company's list of dealer sales helps, according to Advertising N{anager, K. C. Lindley.

Aimed at present consumer r-reeds for more living space, the displays shorv a complete line of cellophane-wrapped Nu-\\rood interior finish samples in a unit that can [e used in the window, or on the counter of yard offices, or at dealel home shows and open houses.

The display is available in tu'o sizes, both of u'hich contain the complete line of cellophane-rvrapped samples of Nu-Wood board, plank, and tile in Sta-Lite and KolorFast finishes. New sample labels shorv methods of application, and photographs of beautifully remodeled Nu-Wood interiors.

Both full-color displays are available for lumber dealer use through Wood Conversion Company representatives.

feet, shipments 70,798,000 feet, and production 74,441,NC feet. Orders on hand at the end of the month totaled 189,099,000 feet.

The California Redrvo* Orr".r"tion for the month of October, 1952, 17 companies reporting, gave orders received as17,412,000 feet, shipments 52,636,W0 feet, and production (11,434,000 feet. Orders on hand at the end of the month totaled 48.894.000 feet.

The Southern Pine Association for the week ended November 22, I03 units (130 mills) reporting, gave orders as 20,116,0W feet, shipments 20,320,000 feet, and production 20,467,000 feet. Orders on hand at the end of the .ivc.e!< totaled 53.904.000 feet.

The West Coast Lumbermen's Association for the u'eek ended November 22, nl mills reporting, gave orders as l42,7ll,Wo feet, shipments 716,727,467 feet, and oroduction 133.452,028 feet.

For the u'eek ended November 15, 199 miils reporting, gave orders as 104,364,000 feet. shipments 114,086,000 feet, and production 127.102.000 feet.

(Continued from Page 13) study in remodeling a farm house n'ith plywood. The pro- ject ri'ill receive further sales-building promotion and a movie on the job is in production.

Up-coming dealer sales aids designed to build new overthe-counter business include plans for five modern furniture pieces designed on a module to correspond r,vith present sizes of Handy Panels, plans for a unique plywooci building set for rvalk-in play houses and a catalog of proven practical farm structures. Other do-it-yourself literature is in the works.

The irnportance of plans and idea literature in buiiding plvr,r.ood sales at retail levels is ernphasized by past reqrlests for plvu'ood literature. The association has fil1ed rerluests for 60,000 copies of the hor'-to-build-it folder on a plyn'ood shelf-doonvardrobe, 120,000 copies of the portfolio of ideas for plyr,vood built-ins, 20,000 requests for the catalog of plyrvood boat plans and 10.000 requests for boat plans.

In looking ahead, of course, the question of plywc,od sales at the dealer level is dominated by the fact of a buyer's market. That is the basic reasoning beh;nd the plyn'ood industry's increasing concentration on a sales promotion program primarily ke1'ed to helping dealers build their or,vn sales of this versatile panel material.

Tl.re manufacturers tvill hammer home to buycrs and dealers a merchandising slogan they voice as a simple statement of fact-"from either side of the counter fir plvrvood outvalues them all." From the buyer standpoint. fir plvwood does rnore different building jobs than anv other material and in terms of cnd use values in a competitive market it is truly "today's best buy." From ihe dealer's standpoint, it is a profit leader that is easy to stock, easy to handle and easy to sell.

Bird-dog your woy over here. The cold focts ore lhese: We hove served the building industry for over 30 yeors. We hqve whot you wont . ond when you wont it. Our stockrooms ore olwoys stocked with the finest Simpson Insuloting Boord products; Mosonite Brond Products; Formico, ond of course, the highest quolity hordwood ond softwood plywoods.