DANT & RUSSELT SALES CO.

Wholesale Distributors of Douglas Fir - Port Orford Cedar - Red Cedar Shinsles

SAN FRANCISCO II

214 Front St.-$Utter l-6384

WARETIOUSE

1825 Folsom St.---SUtter l-6388

Douglas Fir Plywood tOS ANGEI.ES T Office qnd Wcrehouse

8l2E 59rh St. ADcrms 8l0l

GAII.EHER IIARDWOOD CO.

Flooring -rrGhctecutt Blocks -- Cedorline -r Ook thresholds

6430 Avalon Boulevard

LOS ANGELES 3, CALIFORNIA

Phoner Pleasant 2-3796

J. H M 0.

2289 N. lnlerstote Avenue

POR,TLAND, OR,EGON

Telerype PD645

Wholesale Lumber LAUS Ailtl

Calilornia o,nd Arizono Represenlotives

\f . P. Frombes & Son

1822 4lh Avenue, Los Angeles 6, Golifornio Republic 2-9171

Too many of us, far too many, don't knclrv precisely what we do believe, or rvhy. We rvork too hard and think too li ttle.

The burden upon leaders is to lead. Thc burclen upon managers is to manage. But, if u'e are to measure up to our responsibility, we must evol\.e, cach for himself, measures and means for advancing this 1lcw corlcept of human relations.

We have to learn that every rvorker, .rvhether he be the cashier of a bank or loads lumber on a truck, rvants respect as an individual, that he rvants to stand on his orvn feet and that he resents paternalism.

\\'e have to recognize that he has great optimism, a great pride, ancl as strongly defined a sense of fair play as his enrplol'er.

We have to understand that he is intelligent, that he is a realist, that he \\'ants to u'ork in a u'ell-organized, wellrun and successful establishment and that he rvants to rvork in a friendly atmosphere.

We have to recognize that he is just as hungry for information as his employer and that the one most important thing he wants to kno'iv is that he is getting a fair share of the dividable dollar.

\Me have to learn that rvorkers are not just interested in "more pay for less 'lvork," but that their real fundamental ingrown hunger is for recognition, information, understanding, and to be regarded as members of the team.

\\re need to concentrate on getting everv man to think rvell of himself. We need to concentrate on understanding ourselves hor,v the delicate hairspring of human relations speeds up or retards all progress.

\\re need to devote ourselves to acquiring a sympathctic understanding of the other man's point of vierv, to 'n'orking with the power of the ego of man and not against it.

I believe we are evolving this concept of human rclations. If rve make a conscious, sincere and continuing effort to resell an understanding of rvhat this rvay of lifc that got us rvhere \\'e are is all about it is certain to :rccelerate this evolution.

Men's minds are not rigid. They are flexible and pliable. So long as \\.e retain freedom of opportunity, there is absolutely no limit to hou' high we can stcp up the qualitv of our people by stimulating their thinking ancl heightening their faith, but the paralyzirlg rigidities of regimentation rvould not only end the hope of expanding the use of the boundless human energv that is stored up in our people, but actually lou'er presetrt levels of productivity.

For that reason these trvo jobs are irrevocably tied together, but in the process of cloing them u'e are going to automaticallv increase the effrciency and productiveness of our people in an astottncling fashion.

Not only that, but by adding cubit to the stature of men, by giving thern a sense of belonging, by raising their sights, by restoring hope, rve shall bring contentment and happiness to a people that today is an anxious rather than a happy people.

High as our standard of living is, great as hat'e lteen our accomplishments of the past, \Ye can attain nelv l-reights only dimly seen if we succeed in escaping the paralyzing rigidities of regimentation and succeed at the same time in releasing just a small fraction of the unawakened and unused capabilities of the 60 million people rvho do the work of our countrv.

But, you r,'r'ill agree I'm sttre that just to know what ought to be done is no solution of the problem. A road rnap locked in the glove compartment of your car will not aid you in arriving at your destination.

Freedom of the individual is based on his rvillingness to act as a free man. If more individuals are rvilling to be the u'arcl of a state for a fancied security than are rvilling to star.rd up and slug it out for themselves then freedom is gone. It rvill be shattered on the reef of political expediency.

If vou believe that you should speak out and yet don't clo it to the limit of your ability and opportunity then you are not different from the man who owns 100 acres of fertile land yet tills only 10 or 20 or 30 of them. The rest go to waste.

There is an old proverb that we should never forget:

"A silent sage has less influence than an articulate fool'"

But, the great poet Dante was even more to the point when. more than 700 years ago, he indicted appeasers, men rvho dodge their moral responsibility, in these ringing 'words:

"The hottest places in Hell are reserved for those rvho in a period of moral crisis, maintain their neutrality."

I strongly feel, as you knou' from 'ivhat I said a little u'hile ago, that the time has gone by 'lvhen anyone of us can "maintain neutrality" in this period of moral crisis. But, if there be anyone of you not already shouldering this grave responsibility for being a leader and teacher in your orvn orbit, or n'ho has not been impressed 'rvith u'hat l.ras beer.r said so far, may I ask that you think about just one more aspect of your responsibility. It was presented most ably in a recent ad of the brilliant Warren & Swasey series entitled, "If u's can set just one boy straight."

If vou shrink from thinking of yourself deliberately undertaking to teach the facts of our \\ray of life to groups then let's try, please, pinning the idea dorvn to just one American boy.

What are you doing rvith your life that is nlore important than to "get even one confused American boy, rvith ears assaulted by the trvisted ideologies of the rvorld, to think through to the truth ;" to "knou' l.re can be paid in this u'orld only out of r'vhat he produces for the n'orld . . that he can go as far ancl as fast as his abilities and rvillingness to u'ork rvill 1et him, but that no one carr ever givc him something for long r'vhich he does not earn that both the lust for power and the surrender to power are admissions of 'rveakness that no force on earth can stop for long the principle that you prosper only by giving a little more than you get . . . that prosperity and peace and satisfaction come only from honest cooperation and-finally-that any misunderstanding can be cured by honest effort?"

While you are thinking about what it is you are doing that is reall1' more important and rve are thinking together