Culto-sr[xNcnlE

ANOTHER GREAT CEL(ITEX INSUTAIING SIDING...

The only sidings with o core ol fomous Celolex Cone Fibre Insulating Boord

Now, you can widen your market. appeal to more home-owners... by offering:

CELO-SHINGLE-for the charm of shingles

CELOBRIC-for the richness of brick

CELOSTONE-for the ruggedness of stone

And with all three, you have the clinching arguments of extra comfort and, fuel sauings made possible by their Celotex cane fibre core.

CHECK TI{ESE SAIES.BUItDING FEATURES:

I Core of genuine Celolex Cone Fibre Insulotion Boord prolecled ogoinsi dry rot ond termites by the Ferox (polenled) process.

2 Core impregnoted wirh ospholt lo insure moislure resislonce.

3 Cooting of speciolly-processed heovy moltic osphoh lo seol lhe sur{oce.

4 Rock-like minerol gronules in voriouc color combinolions imbedded in osPholt, giving heovy "shodow line" ond o beouiiful, permonenl {inish.

5 Ship-l"p ends ond sides for snug, hidden ioint:.

Get started now for greater profits in modernizing old houses or commercial buildings. Ask your Celotex salesman for complete information...or write today to THE CETOTEX CORPORATTON, CHICAGO 3, lttlNols,

MERCHANDISING HELP FOR YOU! Everv Celotex product is backed by hard-hitting merchandising material that makes your selling job easier, New sales promotion plans are being developed continuously to give you and your salesmen fresh ideas and selling methods. Celotex broadsides, folders, and direct mlil pieces are all imprinted with your name, address, and telephone number FREE OF CHARGE. Keep in close touch with your Celotex sales tepresentative' He is always ready and willing to get these sales helps into your hands and to cooperate with you in every possible way. Use hin!

Appoint ed General Manager Of California Redwood Association

San Francisco, December 1

I 948-Appointmerrt of Shern.ran A. Bishop as general malrager of the California Redwood Association, San Francisco, has been announced by tl-re board of directors. Mr. Bishop succeeds Kenneth Smith, who resigned to join The Pacific Lumber Company of San Francisco. He rvill take over his new duties January l, 1949.

A third-generation reclrvood lumbermar.r, rvith 14 years of service 'ivith Union Lumber Company of San Francisco, Bishop u'ill have general charge of promotion, research, grading and inspection services of the organization. Present members of the Association's sta11 will continue as in past : Selwyn J. Sharp, secretary, also in charge of inspection and grading;B. F. Wade, consulting engineer, in charge of research; l'hilip T. Farns'worth, in charge of promotion, and George W. Nelson, chief inspector.

Mr. Bishop joins tl-re Association rvith an outstanding record of experience in prodrrction, merchandising and management, both in and out of the lumber industry. On graduating from the University of California in 1924, he entered the order department of the Union Lumber Company mill at Fort Bragg. From then on through 1938, I3ishop was engaged progressively in executive- positions concerned with sales and merchandising at the Fort Bragg mill, the general offices in San Francisco, and the eastern sales omce at Chicago.

During 1939-1944, Bishop was associated with Congoleum-Nairn, Inc., as. division manager at St. Louis, Mo. In 1945, he joined the Crosley Corporation, and in 1946 rvas appointed merchandising manager with headquarters in New York City, where he .remained until coming west last year.

Translerred to Los Angeles Olfice

James W. MacDonald, rvho has been representing the L. W. MacDonald Co. in San Diego, is nou' rnaking l-ris l.readquarters in the Los Angeles office. Tim Wood, who has been representing the firm in the Eureka and San Francisco Bay districts, has also been transferred to the company's Los Angeles office.

Moves Sqn Frcrncisco Ollices

Simpson Logging Company, Sales Division, has moved its San Francisco offices to 25 Beale Street. The new teleohone number is YUkon 6-6726.

to suit your eoery need!

Smoll, medium, lorge, or custom sizes. We con fill ony order in Hordwood ' ond Douglos Fir plywoods. A,long with "the best in plywood," we corry o complele stock of Simpson Insuloting Boord ond Tile, Formico, ond Mosonile Brond Products,