TACOilIA TUilIBIB $At[$

714W. Olympic Blvd.

LOS ANGEIES 15, CAIJF.

Telephone PRospect ll08

Repnesenting

Arcqlo Lumber Services, Arcoto, Colif.

Arcqlq Lumber Services, Crescenl City, Colif.

Arcotq Timber Producls, Arcoto, Colif.

Bridgeville Lumber Co., Bridgevilte, Colif.

Crog Lumber Go., Smith River, Colif. (Douglor Firl

Cunninghom & Quigley, Fortuno, Colif.

Wm. Dunn, Fortuno, Colif.

Evqns Lumbcr Co., Rockport, Colif.

F t lt Lumber Co., Crescent City, Colif.

Gilson Lumber Co., Klomoth, Cqlif.

Hqmden Bros. Lumber Co., Arcolo, Colif.

John il. Hill lumber, Eureko, Colif.

W. G. Peterson, Arcoto, Colif.

Phelps Bros. Lurnber Co., Arcolo, Cqlif.

Elmer Skoog, lllcConn, Colif.

G. [. Speier Co., Arcclo, Colif. (Two Mills]

South Boy Lunber Co., Fields Londing, Colif.

We cqn furnish borh R.edwood qnd Douglos hardware, screens, built-ins, cabinets, etc., are displayed and merchandised here. Here Mr. Wright and Miss Brey sit side by side as they have done for so long, to personnally supervise the service given their customers. In these pictures see the modernistic equipment ,counters, shelving, cabinets; everything new and lovely to look at.

Fir, surfqced qnd rough, for prompt roil shipment from these mills.

Here in the LUMBER MERCHANT office u'e looked over the pictures and joined forces to give three cheers for Brey-Wright. They have done something that the entire lumber and building industry has a right to be proud of. We are certainly proud of them, and their nerv store, and proud to tell their fellow lumber folks the story.

Deserving of prominent mention in the history of BreyWright is N{r. Frank Baxley, who is Assistant Secretary and Sales l\{anager. He has been active in the business since 1921, and in 1941 became a stockholder and officer.

Arizona Sawmills Do Constructive Local Advertising

lfow sawmills may do constructive local lumber advertising is shown in interesting fashion in advertisements that are currently running in The Arizona Daily Sun, at Flagstaff, Arizona. The advertisers are the Saginaw & Manistee Lumber Cornpany and Southwest Lumber Mills, Inc., which jointly run half page advertisements, attractively illustrated with art work. As an example of the thoughtful publicity these mills are using, here is the wording of a recent ad, which shows, at the top, a baby sitting in the edge of a forest of young trees:

"Homes for Americans of tomorrow. yes, little baby, that future forest is filled with baby trees not much bigger than you.

"They are growing as certainly as you are gror.ving. By the time you are in grammar school, some of those trees will be ready for thinning. Those that are thinned may serve as fuel to keep you warm in winter, or as pulp-wood to provide the paper for your school books.

"By the time you are grown and have children of your own, those trees will also have 'children'of their own, too. By the time you are 40 or 5Q many of those trees rvill be commercially mature; big enough to build millions of fine homes.

"Almost a third of all the land area of America, little fellovr', is growing trees of many kinds and all sizes today -because the objective of the forest industries is to keep enough timber growing to serve you and your children and their children-always."

It is interesting to remember that these tt-o sawmill firms are cutting trees from the National forests of Arizona which are harvesting their tree crops on a permanent basis; "sustained yield" they call it. So these mills will operate-always.

New MiUing Plcnt in Fortuncr

Friesen Lumber & Supply Co. took over the idle plant of Fortuna Milling Co. at Fortuna, Calif., and the drying plant at Alton. This concern is headed by John S. Friesen, late of Salem, Oregon.

The plant will produce cut stock for furniture, and beveled redwood siding, and will also do custom drying.

Al Schniidt, formerly of Portland, is manager.