$I$AI,AT $I$AtKBAX' T /*,MDRYWAILM

This new insulated DRY \VALL construction (SISALATION plus SISALKRAFT) combines insulation and vapor-barrier advantages at very low cost helps stop passage of harmful moisture into walls!

SISALATION, bowed in between studs, provides T\f/O insulating air spaces, and its reflective surface helps keep homes warmer in winter, cooler in summer. Heavily reinforced by cross-laid sisal fibres, tough and strong, SISALATION and SISALKRAFT temain in place, permanently and effectively, for the life of the building. Here is quality construction with true economy! q/.tfp h/a,t/ for further information and samples of these two products.

From ihe Outside Looking In. iness, aln'ays leaning tou'ard the morlern, the progressive type of merchandising. And time after tir.ne through thc years they har.e im,proved the character of their place of business, and their type of merchandising.

Years ago they built a branch yard at the near-bv torvn of Terra Bella. This year thel' opened a nerv beautiful and moclern building material store just eight miles rvest of Porterville, at Cotton Center. Note picture of same. It is as bright and attractive as the neu, I'orterville plant, but in a srnaller way ; an artistically equippecl store of the most modern Sort.

Pcint cnd Hcrdware Depcrtment.

Farm Tribune, the Shoppers Guide, and the Evening Recorder. They rvere fine ads .ivith lots of pictures, and the public 'ivas rvarned of the approaching event, and invited to come one and all. They cam,e. It .lvas the outstanding event of its sort in the history of that entire region. Properly so, for nothing like the Porterville building material store of Brey-\\rright had even been heard of in tl.rose regions.

Last u,inter Mr. Wright and NIiss Brey decided to "put the big pot in the little one," as they used to say in the old days, and replace the already modern and attractive Porterville plant with something they had been dreaming about for years. Thev started the rebuilding, refurnishing, and modernizing job May lst, and they threu.it open to the public on November tenth. They had striven to get it ready to open on that date for a very fine and sentimental reason. That t'as the birthday of the late Hiram F. Brey, who rvas born just one hundred years ago on that date. So the opening celebrated his birthday.

The public was told all about the nerv store, and invited to corne see. Full page and attractive advertisements appeared in the Porterville Nen,s, the Terra Bella Nervs, the

Belore the Remodeling Stcrrted,

And notv about the new store. Herewith you rvill find pictures to tell you better than tvords. Here is a picture of the yard as it u'as last spring, before remodeling started. It was better than an average lumber plant even then. But look at it now. Seek the most beautiful and shining nerv institution in your biggest city, rvhether it lte bank or ritzy store, and you rvill find nothing finer. The lighting sets off the sales rooms, the stocks, and the appointments to grand advantage.

In this building material horne you r,vill find offered to the public by courteous employes everything in building materials, and in buildings. You rvill find plan services for those who rvould build or remodel or improve. You will find drafting service. You r,r'ill find paints and wallpapers beautifully displayed. All roofings, boards, insulation,