illagnificent New Building Store of Brey-l{right lumher C0.

I$ 0pened at Porterville

By Jock Dionne

The new building material store of the Brey-Wright Lumber Company at Porterville, California, that opened for business on November 10, 1948, is undoubtedly one of the most beautiful examples of a modern merchandising plant to be found anyr,vhere on earth. Take a look at the pictures and judge for yourself.

In sending us pictures and a description of the nen' plant Miss Alberta Ruth Brey gives this rvriter some oi the credit for this wonderful institution. I am proud to think I had even the faintest particle of connection l,ith anything so fine. Trventy-eight years ago I made a talk to a lot of lumber dealers at Fresno on the subject of modern merchandising. Among those present were the late Hiram F. Brey, J. Frank Wright, and Miss Alberta Ruth Brey. With the enthusiasm I used to carry around in those days I said in that speech that every lumber yard should be turned into a building store doing modern merchandising and displaying their goods, and advised the owners of old fashioned lumber yards to tear out a side of the yard and put in plate glass display windows.

Soon I had a letter from that joyous and youthful merchandiser, X'fiss Alberta Ruth Brey, telling me that they