AAAERICAN HARDWOOD CO.

I9OO tOS graduation from the Ifniversity of Southern California. During his four years at U.S.C., he majored in economics and was active in fraternaf and social affairs on the campus. He plans to make wholesale lumber distribution his career and will start by meeting the retail dealers-one at a time.

WPA Grode-Stomp Symbol Promoted As'Brond'

A lumber brand common to a gteat volume of sheathing and framing' lumber is pinpointed in a "brand-promotion" leaflet just published by the Western Pine Association. The brand is the "WPA" in a circle, and is a part of official Association grade stamps applied to much of the non-finish lumber manufactured by mills in the Western Pine region.

Grade stamps are assigned to mills for use only by graders approved by the Association grading bureau. The grading quality of the lumber so stamped-quality control-is one of the points listed in the brand promotion leaflet.

Other points covered include quality manufacture, availability, seasoning as ordered and species selection.

The folder was desigled for use by mills, wholesalers and retailers in carrying the quality messag:e to other segments of the lumber supply and building trades. It is 312x7 inches in folded size, with imprint space provided on the back.

Single copies of the leaflet (No. 442) may be obtained by writing the Western Pine Association, 510 Yeon Building, Portland 4, Oregon. Quantity rates for the low-cost, two-color folder are available on request.

Rfchmond 9-4235

The'Christmqs Spirit' ls Still There But the Spirits Should Be Livelier

Oakland Hoo-IIoo Club 39 will put a new wrinkle into its annual Christmas Party, scheduled for the evening of December 19 at the Claremont hotel, according to Chairman F'rank Timmers. Instead of hosting 25 boys from the Oakland Boys Club as in previous years, the club will make a substantial donation to the California School for the Deaf in Berkeley, with the funds specifically earmarked to purchase Christmas presents for only the children from the more needy families.

Because the school is recessed on December 16 for the holidays, the Club 39 party \rill be for the "big boys" only, but there'll still be a Santa, good cheer and after-dinner entertainment. Elveryone attending is requested to bring an "idiot" present costing not over $1.50 for what promises to be a hilarious exchange of "gifts."

5,OOO Acres of Timber Sold ro U.S. Plywood

More than 100 million board feet of standing timber has been acquired by United States Plywood Corporation from Stebco, Inc., an Oregon corporation. The dollar figure involved in the 5,000-acre transaction was not disclosed.

Gene C. Brewer, U.S. Plywood president, said that much of the timber would serve a:r a raw-material source for the company's Willamina, Oregon, plywood plant, one of flve operated by the company in that state. The purchase supplements the more than three billion feet of timber the company now owns or controls in Oregon.

thankful independence and the together interdependence that made it possible

people, places and producfs . . .

Owens-Cornlng Flbergla,s Executlve Appolntments

Santa Clara, Calif.-F our appointments to the executive staff of the Marketing Organization, Pacific Coast Division, Owens-Corning' Fiberglas, are announced by J. H. Thomas, vice-president and division general manag:er. Fred L. Purtill has been named marketing manager. Robert M. Meecha^n has been named manager of engineering and industrial' sales. Richard L. Warfleld has been named manager, roofing materials sales, and Edward H. McKee has been named merchandising manag'er. Mr. McKee will be responsible for all Pacific Coast Division advertising, merchandising:, and publicity. He has been with Owens-Corning since 1957 with assignments in sales and advertising previous to his transfer to Santa Clara from Toledo.

Bullding L.A. Marketpla,ce Is Alm of Chamber

A 10,000-card file cabinet standing in the domestic trade department of the Los Angeles Chamber of Commerce has helped build Southern California into one of the top industrial areas of the nation. Engineers and buyers in search of products or sewices refer to the flle over 6,000 times a year. The file is the brainchild of the Chamber's manufacturers' ag:ents and distributors committee headed by F red Warren. The continuing: work of this committee, explains Warren, necessitates "legislative studies and actions, presentation of marketing clinics, studies of the local market and periodic meetings to alert agents and distributors as to opportunities to sell Los Ang'eles area products."

Weyerhaeuser Ups Gaoth Wlth Rtlco Dlvislon

Dale L. Geath has been named vice-president-manager of Rilco division, announces George L. Weyerhaeuser, vice-president of Weyerhaeuser Company's lumber, pl5rwood and timberland group. Gaeth will replace J. P. Weyerhaeuser IIf, who recently assumed management of the company's new Roddis division. Rilco is a manufacturer of glue-laminated wood products at Albert Lea, Minn., and Cottage Grove, Ore. Gaeth has served with Western Plastics Corp. of Tacoma; Fryer-Knowles, a Seattle applicating firm, and with Astoria Spruce Corp. and A. O. Smith Co.

Southwest Name6 Four to Top Posts

Phoenix-Organization of the company into four major groups and the naming'of four top-echelon executives is announced by J. B. Edens, president of Southwest Forest Industries, Inc. The four operations will be Administration, Wood Products Group, Paper Products Group, and the Transportation Group. Each group will be headed by an executive vice-president. Named to filI the four spots are: P. C. Gaffney, Administration; E. L. Quirk, Wood Products Group; R. E. Baker, Paper Products Group, and S. E. Mounes, Transportation Group.

Ehlnger to Manage llines' Oregon Sawmlll

Charles M. Hines, president of the Edward Hines Lumber Co., announces the appointment of Paul F. Ehinger as general manager of the Hines Westflr, Oregon, sawmill and plywood plant. Ehinger is on the Board of the Oregon Logging Congress and the Pacific Logging Congress, chairman of the Public Timber Sales committee of the Industrial Forestry Association, and a member of the Society of American F'oresters.

I Full Line of rhe Highest Quolity I of ALL Hordwoodsr ctnd Mointain Complefe Representotion in the Field in Order to Properly Service Your Accounl

Our lcrge timber resources ond lhoroughly modern plonts enqble you to get rhe lumber you wont when you wonl it.

Stondord lumber items, mouldings, cut stock, glued ponels, interior frim, window ond door fromes, venetion blind slots ond furniture ports.

Experi finger iointing Fost service on mixed cors.