MERRY CHR/SI MAS

from our Coliforniq office stqff

DOWNEY-Clorence Hill

Stqn Pion

Lorry Dennis

Mildred Buckner

REDDING-Jim Boskins

Ethel Toylor

WlttlTSEd Blunt ond from lhe personnel of our home office in Portlqnd

Shqsto Cqscqde Hoo;Hoo Give Free Cobin in Guessing Contest

(Continued from Page 2) on the two units. Log scaling experts and school youngsters pitted their knowledge and hunches. Roy Dunbar and Sam Baskins, sole custodians of the correct footage, nightly separated the near guessers from the "far-outs." In the end they were able to announce the winner from almost six-thousand entrants only half-anhour after all guessing terminated.

Winner was forester Leonard Smith of Elnterprise, California, who guessed within nine feet of the actual 26,681 board feet.

Asked how he did it, he said: "It was just a shot in the dark. I measured the lumber rather carefully, made a rough estimate of the logs, came up with 26,000 and added 690 feet on a lucky impulse."

Lowest guesstimate was 382,412,000.

As the caravan proceeded

BRndshqw 2-4353

36 board feet, and highest was up the valley, invaluable publicity

228 South Beverly Drive BEVERTY HILIS, Ccrlifornio

Red Bluff Cltizen Lewis Elliott, typical of the thousands of guesstimators, puts his Colorado lumber experience to work under the admiring eye of his wife Sharon

...andifyou don't think the townsfolk took this promotion gimmick very seriously, just study the sin. cerity of these two in this and the photo a00ve for National Forest Products Week snowballed. The !'ree Mountain Cabin stunt was the piece de resistance. Radio and TV stations, daily and weekly newspapers, town mayors with signed proclamations, service-club program speak_ ers, chambers of commerce and retail merchants all publicized the "Week."

Elementary grade schools in Shasta, Trinity and Tehama counties recog'nized the "Week" through the use of special booklets furnished by Hoo-Hoo Club 133. Local authorities cooperated by allowing main-street parking for the show.

Shasta-Cascade Hoo-Hoo Club 133, Redding, will be able to "point with pride" for many a moon.

"This points

Horry Kenyon Joins Pernell Lumber

Harry Kenyon, veteran Southern California wholesale lumber salesman, has joined the Pernell Lumber Co., Long Beach, to cbver the Southland area along with Arizona and Nevada. Harry has been active in this fleld the past 12 years.

Iruth fol Youth An Editorial

Many millions of young Americans are fighting against odds for a place in this difficult and topsy-turvy world of today. We read and hear much of their problems.

It might be well to quote some history to them; to remind them that from the ranks of the workers and fighters spring most American successes, and the fact that a young man may be on the lowest rung of the ladder today does not mean that he has to stay there.

It might be well to remind them that most of the intellectual giants of history who have lived to cast great shadows of good across the world, came from that class of humanity we-sometimes hear referred to as "ill-fed, ill-housed and illclad." It has always been that way. And it is a safe bet that most of the men whose names will be spelled in capital letters in days to come will spring from those same classes of society.

It seems to be an ordering of God that genius will rear its head much more frequently in a cabin than in a mansion.

Flogsfoff, Tucson qnd Phoenix Hoo-Hoo Join in NFPWeek Push

(Continued from Page 12) fects are cut out and then finger-jointed and manufactured into trim, door, and window parts). Here we also show how a door is put together and the parts that it takes.

Altogether, the displays take in over eight-hundred feet of the Mall and have proved very interesting to all that have seen them.

It has been very successful and our g:roup has already been invited to come back next year and two other shopping centers have invited us for next year, and of the National Lumber Manufacturers Assn., officially opened the Forest Products Industries exhibit in connection with National Forest Products Week at the Department of Commerce building in washington, D.C. lt was open to the Public until october 23

Wood Exhibir Opened bY Commerce DePqrtmeni

Washington-An exhibit honoring the Forest Products Industries was officially opened in the lobby of the Department of Commerce building, 14th Street and Constitution Avenue, N.W., by Secretary of Commerce Frederick H. Mueller.

The exhibit, open to the public until October 23, was unveiled as part of ceremonies by the Business and Defense Services Administration observing National Forest Products Week-October l6-22-as designated by President Eisenhower.

In opening the exhibit, Secretary Mueller said:

"I was pleased to open on Tuesday, October 18, an exhibit honoring the F orest Products Industries during this week, which has been proclaimed by President Eisenhower as National Forest Products Week in accordance with a joint resolution passed by the Congress of the United States.

"The Forest Products Industries always have been and will continue to be an important part of our national economy and strength. These industries provide employment for 1.6 million Americans, who earn $7 billion each year through the production of essential goods from our 500 million acres of commercial forests' We all depend on them and their production every day of the year."

Wholesalers of West Coast Forest Products from the better mills exclusively for the needs of California Lumber Merchants

703 Market Street

Phoner YUkon 2-4376

TWX: SF 67

SAN FRANCISCO 3 .

The veteran Oakland retailer, Lyle Vtncent, head of Interbay Lumber Co., was elected president of the local Kiwanis Club last month.

Phll Gilbert, manager of the Coos Head Lumber & Plywood offices in Wilmington, took his wife and daughter north to spend the Thanksgiving holiday visiting in San tr'rancisco and Palo Alto with friends and relatives.

F ollowing the NRLDA Exposition in San Francisco, Harry Stewart of the San Ramon Valley Mill & Lumber Co. and his wife treated themselves to the 2-week Hawaiian junket.

John Vanguard of Vancouver Plywood Co. spent October in the Orient cementing relations with his suppliers. He returned to his Vancouver, Wash., base via Europe and the east coast, calling on'some of the trade.

Harold Frodsham, president of South Bay Lumber Company, returned last month from an extended business trip to Washington, D. C., and the east coast.

Joan Favors, wife of CBS Manager Jack Favors, blessed ol' Dad with another addition to the family early last month. The baby girl makes two of those and three