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'Dynomics of Disrribution' Shows Prqctices in BuildingMqteriqls

The Producers' Council study of the building industry's distribution practices-titled "dynamics of Distribution"has stirred up a lot of interest among manufacturers, middlemen and other trade elements. The publication is part of the Council's continuing examination of a major industry problem-whether or not methods of marketing are keeping pace with research and production advances in building materials. And, if not, how they can be brought up to date.

In "Dynamics of Distribution" two marketing authorities list three major distribution problem areas as a result of their research: (1) coordinating control of the distribuiion channel from manufacturer to market; (2) pinpointing the people who make final product decisions and brand choices, and (3) getti hensive data on which to base ana (J) gettlng more comprehensrve to base potentials, quotas, sales budgets, etc., both in prior planning and follow-up evaluation.

To compile their reoort. f report, Drs. Reavis Cox (president, can Marketins Association) and Charles Goodman American Marketing of the Wharton School of Finance and Commerce interviewed over 50 producers of a variety of product lines. Copies are still available in limited quantities. Request from: Dynamics of Distribution, Producers' Council, 2029 K Street, N.W., Washington, D.C.

Blqme Congress for Smoll-Business Mortolity

(Continued from Page 20) vestment from confiscatory taxation, while sharing the risks on a more integrated basis."

He emphasized that the desire of these men to flnd a haven in larger corporations does not reflect any wish to lay down their managerial burdens, "nor to lose their identities in an impersonal superstructure of professional management specialists."

On the contrary, he declared, "they have chosen to follow this course because they want to salvage enough from their properties to maintain them through their declining years at a reasonable standard of living to which they raised themselves with their own sweat and toil."

Calling attention to Government anti-trust activities which portray large corporations as viUains, driving small private management to the wall, McHugh said, ,.The real villains are those who would vote for such legislation which drives the aging independent businessman to seek out a business merger so that he may realize, in his old age, some of the fruits of his labors."

The new Congress, he asserted, "must face up to the destruction of the independent businessman through unthinking legislation of the past and must re-establish the incentives for personal productivity and the right of private property.

"If it fails to do so, the free enterprise system, which built this nation, will perish and the philosophy of the very systems we are now fighting will have taken over America without a shot having been fired."

1960 Lumber Exports Increose But lmports Are Below 1959

Lumber exports from the United States in the first half of 1960 amounted to 452,910,000 board feet, an increase ot 26/o over firsthalf 1959 exports, while imports were down 3.6/o to 1,9{1,964,000 board feet, the F'orest Products Division, Business and Defense Services Administration, U.S. Department of Commerce, reported.

The export increase and the import decrease were registered in both hardwood and softwood, the Division said, in a compilation of statistics from the Bureau of the Census.

Softwood lumber exports of 361,544,000 feet were 34/o greater than for the comparable period of 1959. Douglas fir showed the largest-lncrease (587o), from 131,325,000 feet in 1959 to 207,606,000 feet in 1960. Southern pine increased 38Vo ftom 35,081,000 feet to 48,54?,000. Other softwoods increased only slightly, from 103,463,000 feet to 105,391,000 feet. However, substantial chanS:es

$eugon'B @teetings

occurred in individual species. Spmce, hemlock, and redwood showed heavy gains, while ponderosa pine dropped more than iOVo.

Hardwood lumber exports increased 6Vo from 56,480,000 feet in 1959 to 59,864,000 feet in 1960. Exports of railroad ties increased about 30/o in the 1960 period, from 14,674,000 feet to 19,033,000 feet. Hardwood flooring declirled about 43Vo from 12,787,000 feet in 1959 to 7,337.000 in 1960.

With the exception of Canada, where there was a 20/6 decline, exports to most of the major markets increased during 1960 compared with 1959. Areawise, the greatest percentage increase occurred in exports to t}te African countries, which amounted to approximately \56Vo-from 13,787,000 feet in 1959 to 35,273,000 in 1960.

Softwood imports of 1,796,136,000 feet were about 47o below the previous year. Imports of Douglas fir, pine, and hemlock all declined, but there were increases in spruce, and other fir, and other softwoods.

Hardwood lumber imports declined approximately 4/o fuom 147,693,000 to t41,752,000 board feet. Philippine type hardwoods, birch, beech, and maple lumber declined, while mahogany and other hardwoods showed increases.

Hardwood flooring imports declined 23/o fuom 2,823,000 to 2,177,000 feet, and railway lies 4Vo from 1,980,000 to 1,899,000 feet during that period.

Of the total decline of 71,248,000 board feet in lumber imports, all but a fraction was accounted for by decreased imports from Canada. which amounted to 64,478,000 feet. Declines also occuned in irriports from Japan, Mexico, and the Philippine Republic. Brazil, Colombia and Nicaragua registered increases.

The statistics were compiled from Bureau of the Census foreign trade reports. Additional details are available from the X'orest Products Division.

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