LARGEST STOCK OF DOUGLAS FIR in Southern Colifornio

will participate as instructors in general management, and sales management.

The Estimating sessions will teach the internationally recog_ nized Adams Differential Method of Estimating under the direction of the originator of the system, James p. Adams, Collinsville, Conn.

The eleven-day Management course which opens thd Institute will be divided into two sessions, three days of training for general manag'ement and eight-day session for sales and department man_ agers. The sales courses will be in two parts. F.irst, product knowledge, and second a course on the creative selling of big ticket end-use packages.

The Sales course which will begin January 28 is designed to provide complete training for employes of building material firms who are serving in a sales capacity. The course will consist of three one-week sessions.

The Product-Knowlege class will be conducted by top sales management persons from industry manufacturers, and will high_ light an entirely new approach to product knowledge. This wiU feature valuable information on the sales benefits to be derived from the products both from the standpoint of the retailer and his various types of customers rather than technical product knowledge. Such an approach will be an invaluable aid to the salesmen in answering the needs of the consumer. Ten major types of products will be discussed during this week. One week of the sales course will be a complete coverage of the manufacturers and sales problems of the dealer in big-ticket package merchandising.

This Institute is not designed to compete with, but rather supple- ment and complement educational work of regional and state associations. The curricula will embrace the experience of all regional and state associations in dealer training. In turn, the Building Industry Marketing Institute will become a fountainhead from which will flow to all industry associations in the United States and Canada techniques, films, texts, teachers, and new ideas in the field of distributive education.

Companies participating in the three-weeks Sales courses will have the opportuniting of sending one employee to Estimating session and another employee to the combined Product Knowledge and Selling session, or one employee to the entire three-weeks course.

Enrollment to any one session is limited to 60 persons.

Brochures providing full information about the Building fndus- try Marketing Institute are being sent to retail dealers in the United States and Canada. F'or further information, write Builillng Industry Marketlng Institute, Didslon of Ailult Dducation, Purduo University, Lafayette, Indiana.

The first phase of Los Angeles' $500 million Century City is expected to get underway early this summer. The initial development will include a major department store and 40 other stores and shops at a cost of $20 million. By late 1961, a 930 million hotel, three l3-story apartment buildings to cost $17 million and an $8 million, 1S-story office .building are planned to be under construction.

,,EASY.LOAD EASY.UN[OAD" IUMBER CAR DEVETOPED

An "easy-load, easy-unload" freight car of new design for shipment of lumber has been developed by Southern Railway's operating department.

Direct side loading or unloading with fork-Iift trucks of lumber ranging' up to 40 ft. in length has been provided for in this car whose sides are also its doors.

To facilitate the loading and unloading of boards this long, provision has been made so that the aluminum center post of the car on either side can be swung' out of the way and metal side stakes can be lowered into the car floor.

There are two doors on each side of the car, each door half the length of the car and providing an opening of 20 ft. 10 in. without removal of the center post.

These doors are made of sections hinged together to facilitate raising them into storage position under the car roof while loading or unloading goes on. They are fitted with counterbalance spring's to assist in raising them and to hold them in the raised position. There is complete flexibility in loading' or unloading without extra switching because either side of the car can be opened completely.

Each of the four doors is fitted with a Iock that includes provision for the application of a car seal.

Loads are contained within the cars and prevented from shifting laterally against the doors by means of two aluminum side stakes at each doorway. Longitudinal movement is controlled by two movable bulkheads.

The bulkheads are made of aluminum and are rolled into position on overhead trolIeys. Tooth-rack type locks are built into the trolley beam and into the floor to give firm anchorage for the bulkheads. The bulkheads can be locked in any location with the spread between them varying: from practically zero inches (when they are together mid-length of the car) to 40 ft. when farthest apart. They can also be placed out of use at either extreme end of the car to accommodate maximum Iensth loads.

"ft's been a long time coming," was the remark made by many lumber manufactur- ers' representatives at the recent demonstration of Southern Railway's special wide-door Iumber car. Being loaded for the flrst time on the West Coast by GeorgiaPacific corporation, the car was fllled with a rnixed load at Georgia-Paciflc's Springfield, Oregon, plant (see following list).

The need for a lumber car of this type \ /as aptly demonstratec.

It normally takes six hours to load a regular lumber car, but Georgia-Pacific corporation loaded Southern Railway's special lumber car in one hour and ten minutes, or in just over a sixth of the regular Ioading time.

Inside length of the car is 42l 6//, inside u'idth is 9, 3, (between stake pockets) and inside height is 9, 7,t. Load limit of the car is 140,000 pounds. The wide-door car has been experimented with quite extensively in the South with the loading of Southern Pine lumber. Southern Railway company routed this special car to the West Coast for the Georgia-Pacific demonstration loading of Douglas F ir lumber.

According to E. B. Connerat, Southern Railway ofrcial from Washington, D. C., on hand for the demonstration in Oregon, "There are 50 more wide-door lumber cars presently on the drawing boards.,, Georgia-Paciflc hosted more than Zb officials from not only other lumber manufacturers, but representatives from newspaper, radio, TV stations, and the Southern Pacific Railroad company for the spe- cial event.

The. specific items loaded in car SOU-121273, being shipped to Washington, D.C., was loaded with the tollowing items:

Douglas Fir-S4S

Dried West Coast Dougtas- Fir ,,C" & Betier Siding, patt.

4 Pieces per Bundlea-2ffi Kiln oried West Coast Dougtas Fir, ,'C', & Better MG Finish

Paper Wrapped (Gp-pWF)

-Bundled Tally as Shown_ t/Lo 3/t6 t/Lg

S0U 121273 being loaded at Springfield,0regon. center post has been removed to speed up the loading (Photo Courtesy of Georgia-Pacific Corp.)

.As you can see,.a .highly mixed load was chosen to test the versatility of this type oJ equipment on all types of West Coast items. This type of equipment'will load 40, IrmDers wnen the movable bulkheads are set furthest aDart-

Southern Railway's special experi' mental lumber car (left) with solid steel door that opens uP the en' tire side for quick loading and unloading. Door is opened or closed by turnlng the wheel located at the end of the car; mechanlsm ls controlled by a power-steering unit. (Photo Couitesy of Georgia'Pacific Corp.)

The unique "easy-load, easy-unload" treight 'car designed bY Southern Railwav for transportation of lumber (r'ight). Movable side stakes, bulkheads and center Posts are In Dosition.