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Mr[[S AT ' Fredonia . Flagstaff

Holbrook . W anship, Ulah

Quality Douglas Fir and White Fir Ponderosa Pine

Engelmann Spruce

Mixed or Straight Truck & Trailer Shipmenls

From Quality Mills in ArizonaColorado & Urah

Left to Right in the Photo above are: David Grove, chief economist for the Bank of America; U Tin Htut, director, State Timber Board, IJnion of Burma; Ralph Crawford, vice-president and treasurer, Wells Fargo-American Trust Bank; R. F. Dwyer, assistant vice-president Wells F argo-American Trust, and Harry Jordan, president of Jordan International Company.

UC-FPI Meeting Reviews Reseorch

Research achievements of the University of California's F orest Products Laboratory will be reviewed by its Technical Advisory Council during the F all meeting at the Richmond F ield Station, December 2. The Council will hear reports on studies of the use of bark extractives as an adhesive in particle board, nitric acid pulping, and redwood stain control.

Wood research being conducted in the University's College of Engineering also will be discussed by Dr. Howard Eberhardt, chairman of the Department of Civil Engineering' Dr. Joseph E. Marian, wood technologist in the Forest Products Laboratory, will outline developments in the field in India, where he recently served as advisor to the National Council of Applied Economic Research. The financial status of the F'orest Products Laboratory and its relations with the lumber and wood-products industries will be reviewed by Director Fred E. Dickinson'

Members of the Technical Advisory Council are: President, Byrne Manson, Arcata; Vice-President, Dr. Howard S. Gardner' Antioch; Secretary, Warren A. Carleton, Martell; Charles Berolzheimer, Stockton; Lester J. Carr, Carmichael; Harry Chase, Arcata.

Also D. C. Gardner, American Forest Products Corporation, Los Angeles; S. A. Murphy, The Pacific Lumber Company; Scotia; Dr. Nicholas V. Poletika, Union Lumber Company, F'ort Bragg; Thomas Shelton, Chico; Alfred Smith, Stockton, and Herbert E. Toor, Los Angeles.

Art Pqrkins Nqmed Generol Monoger of Coliforniq Door Co.

A 14-year veteran of the California Door Company of Los Angeles, Art Parkins (right) was named to head the firm as g'eneral manager on November 1. Art started his career at the warehouse sales level at the close of World War II and for the past few years has been in charge of sales throughout the southern-counties area.

"We are going to expand our complete operation, including inventory of items offered the dealers and personnel," said Mr. Parkins. "Our expansion program will include increased coverage of dealers with a special sales campaign directed to the lumber yards throughout Santa Barbara, Ventura, Kern, Los Angeles, Riverside, San Bernardino, Orange, Imperial and San Diego counties," he declared.

The expansion program calls for additional salesmen to follow up the promotion campaign, a full line of door and panel items stocked for fast immediate delivery, and display and regional advertising supporting dealer aid to complete the 1961 promotional effort.

The California Door Company of Los Angeles is one of the pioneer wholesale organizations of its kind in the Southland. Modern warehouse and office facilities are located in the heart of the central manufacturing district, adjacent to the Long Beach and Santa Ana freeways, within easy delivery, or pick-up, distance to all cities and communities in the southern trade area.

Art Hood Moving His Instruction to Lorger Audiences qt Purdue University

Purdue University's Division of Adult Education announces the establishment of the Building Industry Marketing Institute, the first complete educational center for the nation's building material merchants and their sales employes. This new, all-inclusive educational program answers a long-felt educational need on the part of the nation's retail lumber and building material dealers.

The program will start with semi-annual, five-week courses. The first to extend from January 9 to February 10,1961. The courses will cover General Management, Sales Management, Estimating, Product Selling and Big Ticket End-Use Package Merchandising.

The Building Industry Marketing Institute merges at Purdue University two well-established prog:rams which have been operating independently-the Ten-Year Dealer Training Program sponsored by the Indiana and Illinois Building Material Dealers Associations under the direction of Robert L. Craft and Ed Sembell, and the management workshops conducted by Arthur A. Hood under the auspices of the American Lumberman.

Mr. Hood, director of the Building Industry Marketing Institute, is one of the best known educators in the building materials industry. His sound teachings and genuine friendliness have made him thousands of friends throughout the world. His early business experience, during which he managed small country yards and large metropolitan and chain establishments, cuhninated in the part ownership of a large midwestern retail yard. He has been 20 years a retailer, flve years a wholesaler, 15 years a manufacturer and 11 years an editor. Prior to becoming editor of American Lumberman, he was director of dealer relations for JohnsManville Company for 13 years. During this time, he trained over 10,000 salesmen. In 1928 he developed the principle of DealerControlled Sales of paekaged merchandise to the consumer. Mr. Hood is the author of many articles on sales manag:ement as well as several books on economics, retailing, distribution, wholesaling, and manufacturing in the building industry. His most famous book, "Creative Selling to Building Products Consumers," has been reprinted five times.

The Institute's curricula have been desigrted to provide sales personnel from retail lumber and building supply firms with the finest educational material available to enable them to meet the ever-increasing public demand for expertness in the fields of new home construction, home improvement, farm building, and repair. Management and sales personnel attending the Institute will receive intensified training in the most modern and up-to-date methods of doing business and every phase of the course will stress consumer benefits and satisfaction. Many of the country's leaders in the areas of Management, sales management, and education