Western Pine Association scientific seasoning

Attention to the type of wood being seasoned, the time of the year, where the wood came from, its thickness, its species, the type of kiln-all these affect seasoning time-all these have a bearing on a wood's standard of quality.

At WPA member mills, seasoning is controlled scientifically so that lumber quality will live up to the rigid standards of the Association. The attention to proper stacking of the lumber and to the kiln controls by experienced operators gives you the quality lumber your customers recognize. They know when they see the WPA mark of quality on lumber, they are getting the best. For more information, write Western Pine Association, Yeon Building, Portland 4, Oregon.

Western Pine Association nenber mills mqnufqclure these woods lo fiigh slondords of groding ond meosurement grode slomped lunber is ovoiloble in lhese speciesr

Pol{oERosa PtNE / |DAHo WHITE PINE / SUGAR PINE oouctAs FtR,/ tARcH / wHlrE FIR EIIGETMAI{I{ SPRUCE / TODGEPOTE PINE

INCEI{SE CEDAN / NEO CEDAR / WESTENil HEMTOCK

TODAY'S WESTERN PINE TREE FARMS ARE GROWING TOMORROW'S LUMBER

It was the night before Christmas and a little three-yearold girl was kneeling at her mother's knee, saying her prayers. And she added to her customary little prayer: "And thank You, dear God, for all the nice presents You sent me, and I certainly hope Your Son Jesus had a happy birthday." Surely, from the mouths of infants come wonderful things.

Christmas is coming again, And once again do we hear The chiming bells, the dear old songs, And voices a-thrill with cheer.

Christmas is coming again, Flaunting the forces of night, Dispelling the shadows of fear, Filling young hearts with delight.

-A. Merriam Conner.

It was Ogden Nash who wrote:

"God rest you, merry innocents, While innocence endures. A sweeter Christmas than we to ours. May you bequeath to yours." ***

And Adirondack Murray wrote:

"Ah, friends, dear friends, as years go on, And heads get gray; how fast the guests go.

Touch hands, touch hands with those who stay. Forgive, forget, for who may say that Christmas day may ever come to host or guests again? Touch hands ! Touch hands !"

Henry Wadsworth Longfellow wrote this grand Christmas poem:

I heard the bells on Christmas day Their old familiar carols play, And wild and sweet the words repeat Of "Peace on earth, goodwill to men."

And in despair I bowed my head, "There is no peace on earth," I said, "For hate is strong and mocks the song Of 'Peace on earth, good will to men'."

Then pealed the bells more loud and deep, "God is not dead, nor doth He sleep ! The wrong shall fail ! The right prevail With 'Peace on earth, goodwill to men'."

Montague Glass was a brilliant writer and humorist. He was a Jew, his wife a Gentile and Christian, and they respected their beliefs. One Christmas, Montague sent out a personal card that read: "Commemorating the birthday of my wife's Saviour."

When Christmas ti-"*"orJ", lrra tn" choristers sing

With voices fresh, lilting and true, I'd like you to know that the fond words they fling Are things I am thinking of you.

I'd like to join in and sing carols to you

But it's not as easy as that;

I'm forced to report (don't you think I'm a sport?)

That my voice is horribly, downright deplorably, flat.

So just let me say-in my slaphappy way"Good luck without end to you, my good friend."

New [u-R.e-Go Promotionol Progrqm

A complete advertising, publicity and sales training plan to promote sales of new homes has just been developed for franchised Lu-Re-Co dealers according to C. A. Thompson, president of the Lumber Dealers Research Council.

"Because the program is detailed step-by-step, it can be put to work immediately, and requires no special skills or training," Thompson said. "Six eye-catching newspaper ads are complete wth layout and copy. The dealer merely inserts his name and prices." Three publicity stories establish the dealer's reputation as home-building headquarters in his community. They pinpoint his services, explain the time and money saving advantages of Lu-Re-Co.

In addition to the advertising and publicity, the program contains sales-training material for six interesting meetings for employes. A complete meeting guide has a check list for advanie preparation, and gives a word-for-word script for