Three Arizonq Hoo-Hoo Clubs Join Honds to Sell the Industry ldeo

by Wolrer T. Howord, Director of Technical Promotion, Arizona Retail Lumber & Builders Supply Assn.

F'or F orest Products Week, here in Arizona we have done everything collectively rather than as individuals. Everything has been done by the Hoo-Hoo clubs and for the industry as a whole. Our displays carry no trade names. This has worked out nicely for everyone concerned.

There has been a true feeling of fellowship, as we Arizonans feel there should be in a fraternity of lumbermen. Competitors are working with each other to make the true story of lumber known.

The following is a brief rundown on what we have done in Arizona.

In order to tell the story best, in the cities we have divided the groups into sections, such as

1. The Manufacturers' Section

2. The Wholesalers' Section

3. The Retail Yards' Section

In F'lagstaff, the largest city in northern .lLrizona, displays are being set up in banks and store windows. They are manned by members of the Hoo-Hoo Club and tell the story of "The Beauty, The Economy, and The Utility of Wood and F orest Products."

In Tucson, the yards have taken over store windows and have decorated them with the story of forest products. They will also have displays in banks to carry out the story and theme, "Beauty, Economy and Utility."

The Phoenix Hoo-Hoo Club has taken over the Mall at Park Central, one of the largest shopping centers in Phoenix, which is centrally located. This is what we have done:

Upon entering the MaU, you are greeted by a twelve-foot high plywood cutout of the lumberman with the hard hat, holding homes in his hands. Under this cutout are displayed the proclamations made by the governor of Arizona and the mayor of Phoenix. Next comes a group of displays by the Forest Service. This is followed by displays of the Arizona Development Board-"Arizona Has Trees."

Next comes the wholesalers and distributors, with displays of hardwood, both finished and unfinished, and material that is normally handled and sold by this group.

F ollowing the wholesalers is the retail story. It is as follows:

One inch of woo.d is equal to the various thicknesses of the substitute materials in insulation value. This also has attached to it the utility bills of a frame home in Phoenix for a period of three years. This is for the purpose of showing economy.

Next is an octagonal display of the ads of the National Lumber Manufacturers on a forty-square-foot red canvas. The canvas is to show the people the amount of space lost in the average-sized home by the use of substitute material, (I might add here tlat in the past few yearc 80/o to 9OVo of our home building has been of cinder blocks. This we are trying to change.)

To show more of the beauty and utility of wood, we have an eight-by-eight-foot display, eight-feet high, showing the cross section of a floor system. This shows the floor joists with diagonal sheathing on top of which are four kinds of pre-finished oak flooring-pegged ranch, fireside ranch, block and block parquet flooring.

On one interior wall we have a complete set of prefinished kitchen cabinets. On the other wall is a wainscoat of knotty pine finished in one of the new colors of the Western Pine Association. Above this are prefinished panels of random V-grooved cherry and waltxut. The exterior walls show diagonal sheathing, shake shingle insulation in stud wall, and also shows horizontal and vertical redwood siding.

The next group of displays is that of manufacturers of forest products a.nd here we show cuts of logs of the species that grow and are cut in Arizona, Next to this is the story of the manufacturing of lumber with picture and samples of the rough cut, the round edge piece, the square edge, the piece in the kiln, the piece at the planer, and finally the piece resawn with the one side and two edges dressed.

To continue with the manufacturers of forest products, we show a large cylinder that rotates. On this cylinder are pasted newspapers of all the cities and towns of Arizona. Above this, and suspended from overhead is a modernistic tree with cartons and packages tied to the limbs to show more paper products. Between this and the large model of the new paper plant being built in Arizona is a United Press teletype machine, giving out the news as it happens.

The next displays show the components and parts, and in this section we show pre-hung doors, trusses, and the way millwork is made (that is, the utilization of lumber where the knots and de(Continued on Page 88)

The display pictured at the right featured the value of proper Insulation in cutting down the household utility bills, etc., as mentioned in the accompanying story

Phoenix NFPWeek Luncheon shows Mayor Sam Mardian, who presented the Proclamation from the City to the local Hoo-iloo club (left). Standing at the microphone is Nat Thompson, and sitting to his left are Bob Gallagher, Albuquerque's ex-Snark of the Universe, and Pete Van Voorhis

ANIZONA I{EWSPAPER REGOGIIIIION

A large newspaper photograph and caption was one ot the contributions ot Tlre Arirona nepublic to National ForeEt Products Week in Phoenir. Headed "Forest Products l{ee[," lt showed three people beto]e a hlge photo llowup ot tlte tamiliar NFPW trademark woodsnan holding the homes on the center cut of l0g, ard saidr "watch that cigaret!" warns Smo*et Bear as ttals Britt, 502? il. 27th Aye., chairman 0t Phoenir Forest Products lryeek, appears readt to drop a cigaret, Looking on are llrs. Dirie Murphree, 660i il.' 14th St.,- named -tliss Fbrort Products, and Walter Howard, 3329 E. Mitchell, director of techniDal promotion, Ll|mDer Merchandisers AEsociation. Photo uas talen at Parl Cent]al shopping center, where Phoenlx 0rd6r of Hoo Hoo, lumber industry group, has an exhibit martinig Forost Products Weet.

Humboldt Hoo-Hoo Cover Two Counties in Wood-Promotion Push

Two hundred guests of Humboldt Hoo-Ifoo Club 63 heard the facts about "The Logic of Wood in Modern Building" at a dinner meeting held at the Eureka Inn, October 27.

This was the theme of a Wood-Promotion prog:ram presented to a cross-section of interested persons from all communities in Humboldt and Del Norte counties. Architects, building contractors,

Head-Table (left to right): Dewitt Nelson, John Fies, ArtpresidentMilhaupt, of Humboldt Hoo-Hoo; Greg Lambert, pr0gram chairman; Dr. J. Alfred Hall, research consultant, Portland, and Richard C. Kimball, WCLA, Portland designers, engineers; building trade ofrcials, school district officials and representatives of county and eity g'overnments were present. Approximately 40 industry representatives served as hosts during the cocktail hour and dinner, which was followed by talks on various aspects of the general topic by a group of experts in their respective flelds. In addition, the lobby of the Eureka Inn served ing of the nature of Hoo-Hoo and the place of the order in the Wood-Promotion program' as an exhibit area for displays provided by several lumber manufacturers, trade associations and local lumber companies.

The theme speaker of the evening was Dewitt Nelson' director of the Department of Natural Resources, State of California. Nelson gave a vivid accounting of the place of forest products industries in California, of their past and of their prospects in the future. He spoke of the great improvements in utilization and of the need for further and continuous efforts in these directions.

Typical of the displays at the dinner meeting was this one of Northern California hardrvoods by the Hyde Timber Co.

Greg La,mbert of Simpson Redwood Company served as general chairman of the committee which made the arrangements for the event and as moderator of the prograrn introducing the speakers and provided a closing summary.

Art Mtlhaupt, president of Ilumboldt Hoo-Hoo Club 63, welcomed the guests in the name of the club and gave a brief account-

John Lyon Reid, FAIA, nationally renowned architect of San Francisco, addressed the audience on "Desigrt'" Reid, who is the author of several books on school construction, stated that as an architect he is well-known for the extensive use of wood in the buildings he designs. He expanded on his reasons for this choice: Ease of handling, with so many skilled carpenters who. can interpret architect's desigrrs correctly when wood is used; Ease of choice, with so many varied textures and colors available and adaptable to a wide variety of finishes; Ease of purchasing with dependable and rapid delivery of this building material from a wide and competitive selection of sources'

Reid also pointed out that had he not been well-known for the use of wood in design, he suspected that his audience of the evening would have had the pleasure of hearing a different speaker.

John F ies of the National Lumber Manufacturers Association office in San Francisco, discussed "Regulatory Considerations." Fies, an authority on building codes, told about the development of and purpose of zoning ordinances and building codes and about the problem of the industry in attempting to secure a fair representation for wood as a building material before all the many code authorities in the nation. Fies closed with a plea for popular interest in local building codes and for constant alertness by citizens in protecting their interest against unreasonable provisions in codes. He urged a continuous fight against any attempt by code authorities to use their power to legislate the choice of building materials beyond the needs of safety.

Richard C. Kimball of the Technical Services department, West Coast Lumbermen's Association, talked on the subject of "Con-

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