lst Annuol NFPW Huge Success in Western Stotes

Shqsto-Coscqde Hoo-Hoo Give

Free Cobin in Guessing Gome by

Alvin C. Klotz

The plea for co-operation more often receives passive ag:reement than action, but 1960 marks the year when the total forest industry of the nation finally got together in the first annual National Forest Products Week (Octobet t6-22). And of all the regional efforts made to glamourize and gain industry goodwill, probably none exceeded that of Hoo-Hoo Club 133, Redding, Calif.

From Oroville to Redding, in the upper Sacramento Valley, the Shasta-Cascade Club ran a road-show that attracted crowds wherever it made a scheduled stop. A guessing contest with a beautiful, professionally desigrted Mountain Cabin was the atten-

JACK BERRY GfvEN

GREAT CREDII

The following will appear in the next issue of The. Hoo-Hoo Log & Tally:

"Great Credit is due Sacramento's Jack Berry for the success of the Hoo-Hoo sponsored l'orest Products Week 1960. He did an outstanding job as National Coordinator of the Week . which reflected glory on Hoo-Hoo."

THE WINNER, Leonard Smith. (left iti'niiti pnritot. was interviewed ijn R;dding Radio KRDG bY an' nouncer "JollY Joe" Lalonoe' as iiio'-iianr' lrioks on in Hoo-Hoo i35f "'.i t[:.ff "tt"tIJn'*'tt'u:"u u

A. B. Hood (right in Left Phqto) of the RalDh L. Smith LumDer uo'' In iiiJ riirie of his NLMA wood-PrG motion Committee, puts ofticial ap6io-vit on the 'iboard'foot" to ''tiiiJ sui'e Hoo'Hoo club 133's and Ahdn Klotz, U.S. Plywood Corp.; itltn Basklns, Clay Brown & Co.; Carl Thompson, Zamboni Lumber Co., and Clair Carter' Chas' Meek Lumber Co.

Dark moments there were, when Roy Dunbar didn't know for sure where the next contributor's nickel was coming from' But in the end the total industry of the region bubbled up in enthusiastic support-manuf acturers, timber g:rowers' wholesalers and retailers' tion-getter. A full truck and trailer of lumber and another of logs made up the main elements of the show, and the lowly board foot , principal unit of the area's economy , was the hero.

Sparkplugs of the highly successful event were Boy Dunbar of Martin & Dunbar, Inc., and Sam Baskins, Ralph L. Smith Lumber Co. Helpers were Bud Frank, Mclndoo Lansing Lumber Co.; itohn Strange, Strange & Son Lumber Co.; Carl Nllson, Ralph Anilree

Ralph L. Smith Lumber Co. furnished the logs aid lumber' sullivan and crowe donated an International 190 truck and trailer for the lumber. Zamboni Lumber Co. supplied a Kenworth 56 logging truck and trailer.

.- No one except Hoo-Hoo members and their families were barred from guessing the total board-foot content of the lumber and logs (Continued on Page 85)

SEATTLE'S OBSERVANCE OF THE NATION'S FIRST FOR,EST PR.ODUCTS WEEK by Horry O. Mitchell, No. 68385, Secretory, Seqfile Hoo-Hoo Club No. 34

LEFT PH0T0r Master of Ceremonies

Dave James, public relations director, Simpson Timber Co., introduces Head-Table at ioint luncheon of Seattle H00-H0o Club 34 and Seattle Chamber of Commerce (from left)r Harry 0. Mitchell, secietary-manager, Northwest Hardwood Assn.; Dr. Donald H. Clark, forest products consultant and former Supreme 9 member, and William D. Welsh, Crown Zellerbach Corp., speaker of the day.

Seattle's Mayor Gordon S. Clinton (right) signs the official Proclamation for the city's observance of NFPW in the presence of Walter B. Nettleton. board chairman of Nettfeton Lumber Co., 8z-year-old lumber pioneer and Hoetloo No. 8728 in contrast to Club 34 Secre' tary Mitchell, whose own HoGHoo No. 68385 dates both ft is significant that members of the organization that later undertook the country-wide observance of National E orest products Week, the fnternational Concatenated Order of Hoo-Hoo, played a vital part in setting the stage for the mammoth forestry congress:

Seattle's observance of the nation's first Forest Products Week wan a sequel to the greatest conclave of foresters in history-the 5th World F'orestry Congress, held on the University of Washington cannpus, August 29-September 10. It was the first time the Congress had ever met in the western hemisphere. It brought some 2,200 delegates from 68 nations to this city under the joint sponsorship of the United Nations, the Department of State, and the U.S. F'orest Service.

Dr. Henry Schmitz No. 39193, president-emeritus of the University of Washington, served as honorary vice-chairman. Gordon D. Marckworth No. 54338, dean of the College of Forestry, was in charge of general arrangements. Dr. Donald H. Clark No. 30b1b, then assistant director of the fnstitute of Forest Products and now a consultant in this field, carried the ball for setting up the mammoth displays. Professor Walter H. Schaeffer No. 69775, handled transportation arrangements for delegates. Richard D. Pardo No. 69773, was in charge of the Keep Washington Green program. The writer, who happens to be secretary-manager of the Northwest Hardwood Association, arranged the impressive displays of Pacific Coast hardwoods, Virg:il G. Peterson No. 46122, arranged the intrigrring exhibit of shingles; he is secretary-manager of the Red Cedar Shingle Bureau. William Brubaker No. 63123, rode herd on the exhibit during the sessions of the Congress.

All are members of Seattle Hoo-Hoo Club No. 34.

Arthur K. Roberts of Portland, Oregon, another Hoo-Hoo member and consultant for the Industrial Forestry Association, was in charge of assembling what was probably the greatest collection of world postage stamps commemorating forestry.

This great event created wide interest in forestry and forest products among'the lay public and undoubtedly contributed much toward the acceptance of Seattle's observance of National Forest Products Week. October L6-22.

The beginning of Seattle's observance was announced by the strident blasts, blowing in concert, of waterfront sawmills, the tugs that tow the huge logs to the mills around Puget Sound and the ships in port Sunday noon, October 16th. The din from all these whistles was terrific and resulted in an avalanche of inquiries to find out what all the commotion on an otherwise peaceful Sunday was all about. Civil Defense, the Seattle police and fire departments, the local newspapers and 13 area radio and TV stations had all been alerted and asked to tell people phoning in that this was Seattle's Salute to the Nation's first Forest Produets Week, to which all agreed.

It ts ltkely that Seattle wa,s the only clty ln the country that took such me&ns to sound oft Forest Products Week. It undoubtoilly succeeded ln arousing wlile publlc lnterest at the start of the celebratlon.

Principal events of the Week were the following:

Displays in suburban bank lobbies and retail lumber yards and addresses by members of a speakers'panel of eight before a total of 15 community service clubs-all arranged by a F orest Products 'Week Committee headed by Tom W. Dolan No. 54333, president of Riverside Lumber Company, Bothell, Washington, and a director of Seattle Hoo-Hoo Club No. 34.

Ross G. Kincaid No. 50036, club president, managing director of the Western Retail Lumbermen's Association, rode herd on the overall program and did yeoman duty in lining up the support of area members of his big organization.

George B. Campbell No. 67755, also a director of the Seattle club, placed Hoo-Hoo banners featuring "Wood-Your Best Buy" on dealers' trucks and members cars.

Harry O. Mitchell No. 68385, club secretary, organized the culminating event, a civic salute to the forest products industry, in a mammoth rally at the Seattle Chamber of Commerce Friday noon, October 28.

Attending this luncheon were representatives of virtually every trade association in the field, many with special tables. They included:

West Coast Lumbermen's Association, the Western Retail Lumbermen's Assn., the Northwest Hardwood Association, the Pacific Lumber Inspection Bureau, American Forest Products Industries, Inc., the Industrial F orestry Association, the Washington Forest

(Continued on Page 92)

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G.P TEXTURTO PLYV{OOO

G-P HARD|{OOD PLYWOOO

G.P HARDBOARO

OPX OVERTAIO PLYITOOO

IMPORTEO PTYWOOD

PARTICTE BOARD . OOORS

Moyor's Proclqmqrion Adds Finql Touch to Notioncrl Forest Products Week in Los Angeles

When Mayor Norris Poulson put his signature on the official City of Los Angeles Proclamation declaring National I'orest Products Week from October L6-22, it highlighted the events that led to one of the most successful promotions in the industry.

Fred Smales, the western regional vicepresident of U.S. Plywood, (risht), chats with "the 8oss," Mr. Antoville vvhilethe regional district manager, Don Braley (standi ng, right), also gives Mr. Antoville a few words about the USProgress in the West ft a[ started when the joint resolution was introduced in Congress (S.J. 209) to proclaim October 16-22 this year, and the Third Week in October for every year thereafter, as National F orest Products Week.

A group of Los Angeles area lumbermen, headed by Wayne Mullin, Jim F'orgie and Leroy Stanton, decided to form a committee to promote the week in their area. Harvey Koll was selected by the Hoo-Hoo to be their key man in the group. Others quickly joined in. The final committee consisted of 25 members representing 23 organizations.

Two main ideas jelled out of the original meeting: flrst, that a fund drive should be started within the industry to support the week; second, the promotional efforts should be somewhat conservative during the first year.

Suffice to say that it was a real success. The results could best be expressed by the events during the week:

210 people attended the National Forest Products Week luncheon at the Los Angeles Chamber of Commerce to hear S. W. "Tony" tlarvey Koll (lett), the Southern California chairman of NFPWeek, and Jim Forgie, vice-chai rman of the first L.A. Committee, saw their plantings reap ripe fruit.

Antoville, chairman of U.S. Plywood Corp., give the principal address

8000 bumper stickers were distributed to people in the area thatrrequested them.

21 displays were put on throughout Orange and Los Angeles counties, including four major attractions in the metropolitan area

747 large (1r/z by 3 inch) rubber stamps promoting the week were in use throughout Southern California for the period starting September1...

74 newspaper mats were requested, mostly by retailers, for use in their local advertising .

Several full page ads appeared in the local trade press calling attention to the week -

8000 four-color brochures were distributed in the area. This

Rewarded by the attendance for his efforts as chairman of the first annual NFPWeek ob. servance in L.A. was prominent lumber dealer and hail-fellow Wayne F. Mullin, past-president of the SCRLA included distribution at the "I{ome Decorators Show," the "New Ilorizons" show, the 21 displays and the luncheon . .

987 promotion letters to companies in the trade were distributed to gain support within the industry .

17 different Press Releases were distributed to a total of. 629 newspapers and magazines promoting editorial space for the week. Said Chairman Mullin, "We were a little late in starting this year, but we think it was a success, With an entire year to plan ahead in. we think National Forest Products Week-1961 will be even bigger and more efiective."

Local offices of the U. S. l{ational Bank

In cooperation with the L. A. Committee for National Forest Products week, presented this display furnished by the Ed Fountain Lumber Company in each of their lobbies as a public service; an interesting and informative pamphlet on the lumber industry was distrlbuted near the display

The eighth meeting of the Los Angeles Committee for National Forest Products Week was convened at 3:45 p.m., October L2, at the Los Angeles Chamber of Commerce building by Chairman Wayne Mullin. Those attending: were as follows:

Wayne Mullin-Mullin Lumber Co.

James H. F orgie-Los Angeles Hoo Hoo Club

Richard F enton-Richard Fenton & Associates

Ole May-California Lumber Merchant

LeRoy Stanton, Sr.-Wholesale Hardwood Distributors

George D. Scrim-Philippine Mahogany Association

Harvey W. Koll-Hoo Hoo International

D. C. Essley-D. C. Essley & Son

Orrie W. Hamilton-So. Calif. Retail Lumber Association

Elmer Osterman-California Division of Forestry

John Rider-Armstrong:, F'enton & Vinson, Inc.

Robert P. Graham-Armstrong, F enton & Vinson, Inc.

Darrell I{enderson-Los Angeles Chamber of Commerce

John R. Mercier-Southern California Pl5rwood Association

Chairman Mullin called on tr'inance Chairman Essley for a general financial report. Mr. Essley stated that all bills had been paid except for some minor, miscellaneous stenographical charges; and the bank balance stood at $1,131.93. He reported the following contributors:

Wholesale Lumbermen's Association

So. Calif. PlJrwood Association

So. Calif. Assn. of Cabinet Mfgrs.

So. Calif. Door Institute

Wholesale Hardwood Distributors

So. Calif. Lumber Seasoning Assn.

So. Calif. Retail Lumber Assn.

Hoo Hoo Club

Amer. Institute of Timber Construction

After Mr. Eissley's report, Chairman Mullin turned the meeting over to Vice-Chairman tr'orgie, who called for a report from Luncheon Chairman Stanton. Mr. Stanton reported that, judging from the requests for tickets, there would be a capacity audience to hear our featured speaker, Mr. S. W. Antoville, chairman of the board df directors, United States Plywood Corporation.

George Scrim of the Luncheon Committee discussed various details of table decorations, the setting-up of a table for lastminute ticket sales, the setting-up of a table for members of the press, and the seating at the speaker's table. In the matter of table decorations, Mr. Osterman stated that the Division of Forestry would deliver the small pine trees, the pine bows and cones T\resday moming, October 18. Mr. Scrim and members of the Luncheon Committee, as well as other volunteers, decided they would meet at the Chamber of Commerce about 10:30 a.m. the day of the luncheon in order to complete the decorations and to attend to last minute details. Mr. Graham displayed a large banner bearing the caption National E orest Products Week which would be hung back of the speaker's table.

This banner, prior to its use at the luncheon, would be hung at the Decorators' Show, currently open at t}re Pan-Pacific Auditorium. A packet will be placed at each table place setting. This packet would contain several brochures including the National Wood Council's "Why Wood Is Best" and our own luncheon program to contain a most interesting compendium of lumber facts relating not only to the Southern California industry but to the nation as well.

Mr. Osterman ofrered a display of native Southern California woods for the luncheon meeting, and Mr. Essley offered several large drawings that could be used as wall decorations. These portray various trees, characteristics of trees, and various phases of lumber production.

Mr. Graham reported for the Public Relations Committee. He stated that releases to the press were ready and that they would be released at the most propitious times during the week. He emphasized that proper timing was of utmost importance. He also told about the planned use of slide projections relating to national forests and the wood-products industries during the course of the luncheon. He said that the bumper stickers and rubber stamps had been in strong demand and good publicity was undoubtedly being reaped by their widespread usag'e.

Mr. Graham was also able to report most-welcome news in regard to radio and television coverage. Already four TV stations have scheduled not less than 137 "spots" during National Forest Products Week. Further, considerable publicity would be afforded over station KF I during a widely followed daily program devoted to women listeners.

Displays Chairman Orrie Hamilton had excellent cooperation from the Public Relations Committee and the two committees were able to report that the Chamber of Commerce display had already been installed, the display at the Port of Long Beach would be installed October 17, the Huntington Park display was to be installed promptly. Due to unavailability of a display in time, the Committee gave up its committed space at the Valley National Bank, Glendale, to a worthy cause, the Community Chest. U.S. Plywood is making available an efrective display for the U.S. National Bank in El Monte. And soon to be installed at the Los Angeles Times building will be a display of a large log-end section showing the annual rings. Cards at the ends of ribbons leading from various rings will emphasize prominent historical dates oc-

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AERIAI VIEW-Our Dominguez Mill qnd Distribution Yord-Adiocenl to Long Beqch Freewoy ond Hqrbor oreo.

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