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Wholesqle Pqsqdeno

Jerry Tokqr

Roben Dollqr ond Dicknsons of 5. F. Win 'Joshuq' Motchbook Awqrds

Three lumber concerns have been voted the "Joshua" award for distinguished use of matchbook advertising in 1955, announced Charles Furcolowe, of the Match Industry fnformation Bureau. A panel of outstanding leaders in advertising selected the matchbooks as among the most effective promotionally. More than 300,000 American business concerns used matchbooks {or advertising during the past year.

A "Joshua" certificate was awarded to Robert Dollar Company of San Francisco, manufacturers of old grol,vth Douglas Fir, Sugar and Ponderosa Pine and distributors of Douglas Fir plywood. Dollar rvas cited for a program embracing the direct-mail distribution of eye-catching co11-

Lurnber Sqles I, Colifornio Jim Newquisl Brownie Mqrkstrom

tainers of 10 packets of the company's matchbooks each month. J. Harold Dollar, vice-president, designed the packaging and match covers and reported a rvritten response of- 8/o to the monthly mailing. In addition, the company's salesmen use the matchbooks as "calling cards."

Dicknsons Lumber Company, also of San Francisco. \\ras cited for a matchbook of striking design and appearance lvith cartoon figure of lnmberman carrying a long plank from a forest.

The Apache Company, rvholesale lumber merchants of Fort Worth, rvas selected for a n-ratchbook program embracing distribution of cellopharle-l.rapped packets of four 4O-stick matchbooks to customers and prospects.

The "Joshua" award is named for the inventor of matchbooks, Joshua Pusey.

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FEET ]UIORE To Serve You Better!

The 200 million feet of timber we just bought in Trinity Nat'l Forest brings our reserves to more than a billion board feet. This, plus three sawmills, two planing mills, and dry kiln capacity of seven million feet of seasoned lumber a month, is your assurance you can get the lumber you want when you want it, frod the Ralph L. Smitn t"frber Company. Good service mikes good friends . . . weire working constantly to serve vou better. Our Speciahy -- Itixed Cars for the frade

McKinnon Hqndles Sqcromento

Ernest McKinnon (left) has just taken over the Sacrarnento Valley territory for the American Sisalkraft Corporation, manufacturers of waterproof re-enforced papers. "Mac" attended Lassen College and was formerly with Firestone Tire and Rubber Co. He is 25 and makes his home in West Sacrarnento. American Sisalkraft Corporation is in the midst of an expansion program in u,hich McKinnon will take an important part. The firm has its first western factory at Tracy, California, and Western in San Francisco. offices at 55 New Montgomery Street

Teton Wilderness Areq Esfqblished

More than half a million acres within the Teton Nationai Forest in western Wyoming has been designatecl as the Teton Wilderness Area by the U.S. Department of Agriculture. The area straddles the Cor-rtinental Divide and is adjacent to Yellowstone National Park. It will be managed so as to preserve its natural primitive conditions. No roads, sales of timber, or other activities contrary to this objective will be authorizecl.

The Teton \\/ilderness Area will be part of a system of nearly 80 areas totaling lnore than 14,000,000 acres within the national forests which the Department of Agriculture has set aside for preservatiou as wilderness.