Sta/el Actrr/tel, ery,

tos ANGELES 23, CAL|F. KENNFTH w.rrNcrtin urged in new advertising and selling literature to put these utility grades to work where they can do the job and at a saving.

Best Wishes for the New Year

Speciolists in Custom Mill Work-Cor Unlocrding ond Lumber Storoge. Unlimited CopocityEfficient Scheduled Operotion. Complete Kiln Service. Office Spoce to Leqse-Lift Trucks fo Leose.

West Coast millmen are carrying on a research project with the University of Oregon school of architecture to develop some new patterns in siding and interior paneling. The research team has been at work on very sound ideas for new patterns to conform to demands of contemporary design. The new patterns will be offered to the trade sometime during 1956, it is announced.

C)f interest toall Americans is the continuing effort ol \\rest Coast millmen to improve their utilization of our valuable timlter resource. Some five years ago the pulp industry of the north.ivest started an intensified program to develop a new source of raw material for its wood pulp needs. It encourages mills and plywood plants to install chipping machines at the sawmills andplants. In the space of two years, some 150 such machines were installed. Tl're salvage of leftover r,vood was tremendous. This development has grown by leaps and bounds each successive year. Today more than 200 sawmills and plyrvood plants have installed chipping machines.

Eclually as important, some of the larger sawmills have installed rvhole-1og debarkers, which means that every sliver of u'ood not used to make lumber can be converterl into high grade pulp chips. It is estimated today that some tr,vo billion feet of leftovers goes into chips. Some kraft mills exist aln.rost completely on u'ood from this source and a ne\v pulp mill just completed at Albany ha.s no 1og pond and no provision for handling full logs; will get its entire chip needs for leftovers.

We mention this to show trends and to illustrate that wood is becoming more valuable. Most mills today are concerned with getting as much revenue from the log as possible so they can hold down the price of lumber.

The problem today is for the lumber industry to compete successfully with a substitute industry that is well financed, making a good product and is backed by hard-hitting promotion. Lumbermen have come a long way in the field of promotion themselves in the past decade, and most of them realize they still have room for improvement. Most important, they realize they must maintain a high level of national advertising and promotion if they are to retain their traditional markets and gain new ones.

Best evidence at hand is that west coast millmen expect good business in 1956. They don't expect it will come rvalking in their mill doors, but will go out at least half way to meet it.

HHFA Booklet on Deflection

Factual information on the stiffness characteristics of residential floors, including the relation of deflection to plaster cracking and vibration, is provided in Housing Research Paper No. 30, "Deflection Characteristics of Residential Wood-Joist Floor Systems," recently published by the Housing and Home Finance Agency. The 34-page booklet may be purchased for 40 cents from the Superintendent of Documents, U. S. Government Printing Office, Washington 25, D.C.