MLD GMST CHERRY buy

)UnE, it's beautiful to look at in grain and figure, in warm, light, modern colot. Glamorous rotary-cut Gold Coast Cherry is tb.e neu beauty star in flush doors. More good news! Gold Coast Cherry cuts finishing costs: its beautiful color makes stain unnecessarvits smooth, close texture requires no filler.

Price? Actually louer tban many domestic hard.uoods!

That's Mengel rotary-cut Gold Coast Cherryeyeappeal, buy-appealany way you look at it.

See for yourself: order an inspection lot from your distributor. Why not phone or write him . . tbis oery prolitable rninute?

Door Department, THE MENGEL CO., Louisoille 1, K34 World's Largest Manufacturer of Hardwood Products (Mengel Permanized Furniture, Doors, Kitchen Cabinets, lVall Closets) through the several months of slow business for green lumber. This is accounted for, sales managers point out, b1' the fact that early record starts were being closed in.

Very feu' lumbermen are willing to make any predictions about next year. High volume of home building, they point orlt, can only l;e maintained if easy credits are available to potential home buyers.

But Demand for New Homes Is High

There is no question that the demand for nerv homes is high, and most economists in and out of governrnent feel that the nation can rvell absorb i,250,000 to 1,300,000 nevv homes a year for the next several years and still just about hold even rvith the 600,000 new families made each year, and the loss of older homes to fire, floocls, obsolescence and destruction.

There is a feeling thatthe Eisenhower administration rvill not let the homebuilding industry slow dorvn too much, as it obviously has the last few months of this year. The light construction industry, of u,hich homebuilding is the major factor, is the belhvether of national prosperity. if light construction is high, business generally is good. If it sag's, many other lines :rre affected.

Credits-liberal, long-range payofT with lou'est possible interest rates-are the key to continued hornebuilding and home selling. Most people must finance their home purchase. An increase of only a half of one percent ir-r interest rates oftentimes raises the monthly payments on a nerv home to a point rvhere it can not be financed by the budgetminded home buyer. Each increase of $100 in clorvn pay(Continued on Page 122)