Tbolr[up Greetfngs $reugon'd Grwtfngs

For the posl ftve yeors we hove been growing with Soulhern Colifornio-by olwoys trying to improve our producls--ond by offering o reql .service lo our lrqde ot on equiloble price.

Our Hew 1951 NUDOR is the result of yeors of conslonl reseorch for q QUALITY PRODUCT in o SPACE SAVER door of slurdy conslruclion. NUDOR is eosy to insloll. NUDOR is equipped with our newly designed NU-ROLIERS. NUDOR hos been tesled lo lhe equivolent of ninety yeors of economicql use. NUDOR is creoling consumer demqnd becouse of q consislent qdvertising compoign reoching the home builder.

We otso mqnufoclure ond distribure NUCO WINDOW FRA|I^ES which ore delivered in q smqll pockoge ond require nothing more lhqn noiling the four corners logether before insfqllqtion. NUCO WINDOW FRAilES require no bqck priming.

| 95 | will be o yeor of SATES EXPANSION for NU-WAY BUIIDERS CORPORATION qnd if you hqve nol os yel plcced qn order with us-mqy we suggesl you lel one of our sqlesmen cqll on you ond exploin lhe mony sqlient feqlures concerning the products we furnish the builder? We qre looking toword NEW HORIZONS wirh you!

?far. STonley 7-3723

SUnset l-2408. SUnset 3-2887 industry and by the planning of a new series of Management Conferences for dealers and for managers and department heads. The speed with which conditions are changing and new problems are arising makes the need for such conferences more outstanding than ever.

Appropriate revisions in the public relations program have also been instituted to meet the changing national and international scene. Membership of the Minute Man Committee is being increased so as to acquaint a larger segment of the public with the industry's views on current developments and with facts that will insure public support of the industry's sound objectives. The National's own news releases are being prepared with these same ends in view.

"Your Public Relations and the Emergency," the first supplement to the new Public Relations Guide, will be rgady for all members by the end of the year. The supplement emphasizes the importance of working actively in the interest of the public and of the defense effort during the time when the industry may have to voice opposition to unsound or premature policies and regulations adopted by the government in its attempts to control production and distribution.

At this time it is naturally impossible to forecast future trends with any guaranteed degree of accuracy. There is no telling when new limitation orders may upset the outlook considerably.

Nor is it yet entirely clear why the government, which had gone all out in its efforts to stimulate housing construction up to June, suddenly reversed itself and chose to cut residential construction to the bone in its initial moves after the passage of the Defense Production Act.

Possibly administration officials believed the effects of their credit restrictions would be less harsh than th'e industry now believes they will be. In any case, if the present predictions of only 500,000 to 600,0(X) new starts next year are correct, as compared with about 1,300,m0 in 1950, the housing restrictions will be conserving a much gTeater percentage of steel, copper, and aluminum than is being exacted from other major industries. The high percentage of the cutback on the building industry also is pointed up by the stoppage of all amusement and recreational construction by the NPA beforb comparable limitations were placed on other industries.

The output of building products requiring strategic metals will no doubt be cut sharply, while other materials, including lumber, may see a buyers' market in which keen competition will reappear. The utilization of acceptable substitutes for certain building materials, and conservation of scarce materials, will be imperative.

Sudden new developments may, of course, drastically affect all the forecasts again. And, as changes are necessitated in the governmental program, so there may have to be further short-notice revisions in NRLDA's activities. Present plans, however, seem well-aligned to future trends so far as it is possible to determine them at this time.

Thc Magic of Lumber--New Motion Film

"The Magic of Lumber," a nerr' 16mm motion picture which tells the story of lumber grading, has been produced by the West Coast Bureau of Lumber Grades and Inspection, and will be ready for distribution January l, 1951.

Fast-paced and informative, "The I\fagic of Lumber" represents the first attempt ever made to give a pictorial explanation of the science of lumber grading.

The 2O-minute, color and sound film explores the formation of characteristics in the tree, reveals the laboratory tests upon which grading rules are based, explains the u'ork of the lumber grader, and classifies lumber grades on the basis of use.

"The Magic of Lumber" is the second film recently pro- duced on the subject of the Douglas fir lumber industry, the first being "Lumber For Homes," a detailed and absorbing story of lumber manufacturing and home-building rvhich has won wide acceptance during the past year.

Bookings for either of the films may be obtained without charge by writing the West Coast Lumbermen's Association, 1410 S.W. Morrison St., Portland 5, Oregon.

Cclilormic Lumbermen's Accident Prenrention Associction Moves OfEces

California Lumbermen's Accident Prevention Association announces the removal of the organization's offices from 1706 Broadway to 1610 Harrison Street, Oakland 12, Calif. D. N. Edrvards is secretarv-treasurer.

California Redwood Association Speakers Addresr Meetingr

John Freeman, field consultant, and Phil Farnsrvorth, secretary of the California Redrvood Association, flew to Los Angeles recently to talk to students of the Southern California Retail Lumber Dealers Association's evening training course. Mr. Freeman talked on "Redwood Grades and lJses," and I\[r. Farnsu'orth on "Conservation Measures in the Redrvood Region."

Mr. Freeman talked at a mecting held November 15, at Watsonville, Calif., which was called by the Lumber Merchants Association of Northern California, on the subjejct of "Tree Farms." He also talked on Tree Farms to members of the Merced Rotary Club at noon on November 15, and at a dinner meeting at Orange Cove, near Fresno, to a group of lumbermen from the Fresno and Bakers6eld areas. This was also sponsored by the Lumber l\{erchants Association of Northern California.

Nmed Webtenr Scles M.-'crger

Charles K. Clarke is the new Western regional sales manager for American Kitchens, it has been announced by F. F. Dugan, general sales manager of American Central Division-Avco l\{anufacturing Corporation. Mr. Clarke until recently was sales manager of Kitchen Kraft Products, Midwest Manufacturing Corporation, Galesburg, Ill-

His headquarters will be at S& Western IlIerchandise l\Iart, 1355 Market Street, San Francisco, Calif.