Ghristmas Greetings

F. S. BUGKI,EY DOOR GOMPATIY

SASH.DOORS-FRAMES.TRIM-FINISH

Gluint Street qrtd Evons Avenue, Son Frqncisco 24, Cslil. ATwqter 2-22772-2278

AltD FoR rESS il0llEl

PACKAGED LU'IABER MEANS: GREATTY REDUCED HANDTING CHARGES _ QUICK TURN AROUNDTIME IN PORT A MATTER OF HOURS FOR IOAD. ING OR DISCHARGING, ELIMI. NATING COSTIY DOCKAGE CHARGESSHIP DESIGNED TO NAVIGATE SHALLOW DEPTHS TO YOUR i^Itt.

Attas Tumber Company

Hordwoods Sofiwo6ds

Douglcrs FirPlywood - |4ouldings

2O3s E. rsrh STREET LOS,SIICETES 2t

Telephone: PRospect 4266t

Home Lighting

Solutions to lighting problerhs which are found in the average home were developed by Sylvania Electric Products fnc., l74O Broadway, New York 19, N. Y., to illustrate how light, color and a few architectural changes can transform the second floor of an old house into flexible and colorful living quarters.

1. MASTER BEDROOM WITH ADJOINING TELEVISION-SITTING ROOM-A conventional type bedroom has been converted by Sylvania Electric Products Inc. into a master bedroom with adjoining television-sitting room which can be closed off for privacy by a folding wall partition.

A 13' deep cove has been dropped l2f" from the ceiling of the television room.and conceals twd rows of standard 4O-watt fluorescent lighting fixtures, staggered to give an unbroken line of light with no dead spots between them. This cove extends the length of one wall and gives pleasant illgmination for conversation,. dining or entertaining. A portable incandescent floor lamp is used fof reading or other concentrated seeing tasks, in addition to the indirect lighting.

2. LIGHTING MODERNIZES OLD-FASHIONED BATHROOM-FocaI point of the remodeled bathroom is this lighted bathtub and towel shelf section. Constructed from an old-fashioned tub with legs, this bathtub has fluorescent lighting mounted to a board at floor level around its perimeter, with plasticized glass fiber material around the sides to shield the light and enclose the tub. Both lS-watt and 3Gwatt fluorescent strip lighting fixtures are used. The lighted torvel racks are illuminated by two 30-watt fluorescent strip fixtures which stretch acrosp the top of the unit to add color and dramatic effect to this area. An 8" deep cornice shields these lamps from view. Each of the laundry bins beneath the towel racks are illuminated by a 2O-watt tubular incandescent showcase lamp

Lamon Bonntngton Oompany

frlewy @brtntmud

Tbuppy -fen Eeur

These few words, loken qs we meqn lhem, should corry lo you by the power of fheir sincerity, qn overflowing meosure of blessings to you ond yours.

WOODEN mounted against the wall. In the center panel between the racks is a lS-lvatt fluorescent lamp shielded by plastic paneling.

3. CLOSET LIGHTING-A spacious bedroom closet with built-in drarvers and shoe rack is ingeniously lighted to form a complete dressing unit for a man. Mounted in the ceiling just inside the door is a 3Gwatt fluorescent strip lighting fixture which furnishes general illumination for the closet and light for seeing inside the drawers. This lamp is shielded by the front of the overhead drawers. Illumination for the suit rack comes from a 20-watt fluorescent lamp mounted beneath the overhead drawers, and the shoe rack is illuminated by a single-lamp 1S-watt fluorescent fixture mounted against the back part of the floor beneath the raised translucent plastic shelf. The door of the closet is utilized for a mirror and tie rack, u'ith the lighting concealed beneath two 5f" deep cornices. A 1S-rvatt fluorescent lamp lights the mirror and a miniature Gwatt fluorescent lamp illuminates the ties.

4. CHILD'S ROOM DESIGNED TO HIGHLIGHT

TOYS-Built for two young boys, this bedroom features lighted niches along two walls directly above twin studio couches. The niches are built of combed wood and serve as storage space for toys and treasured collections, with the concealed lamps spotlighting them and adding color and character to the room. One single lamp fluorescent lighting fixture is mounted against the wall 8" above the top edge of each niche and is shielded by a frosted glass panel. The four sections along the left wall contain 20-watt lamps, rvhile the niches along the back wall contain lS-watt lamps. Student desks which flank the two beds, utilize portable incandescent table lamps, each containing a 200watt Bolite bulb which supplies both direct and indirect light for studying. The room was designed to be used from childhood through the teens, and rvith appropriate accessories, is equally suitable for boys or girls.

Miss Icne Howard Ncmed Miss Hoo-Hoo oI 1950-1951

Miss Jane Horvard, attractive and highly competent secretary of Dave Davis, Rounds Trading Company, San Francisco, Supreme Custocatian of the Concatenated order of Hoo-Hoo. u'as named Miss Hoo-Hoo for 1950-1951 at the meeting of the Supreme Nine held in Mihvaukee, Wis., October 26 and, 27. 1950.

Pabco Holds Semi-Annual Regional Managers' Confe]ence

Under the direction of H. J. Lilleston, vice president, Pabco Products Inc., formerly The Paraffine Companies, Inc., held their semi-annual regional managers' conference at the company's home offices in San Francisco, October 30 to November 3, to outline 1951 marketing, advertising and merchandising plans for all Pabco products-

Highlighting the fi'eek's activities, which included a tour through the company's Emeryville plant and talks by company officials, rvas a two day sales management clinic.

Subjects discussed by the regional managers and key management officials included "Preparations and Plans For Selling To Government," "Sales Managers' Understanding of Finance," "Fundamental Principles of Sales Management," and "Sales Managers' Merchandising Responsibilities."

Pabco regional managers. from all over the nation. aitended the conference. Representing the Pabco Floor Covering Division rvere sales manager F. I- Kerr, New York; and regional managers A. J. Eiberg, Chicago; W. R. Greig, San Francisco; E. T. Wells, Dallas; H. H. Reardan, New York; and C. B. Mclees, Atlanta. J. S. Malmquist, New York : Ira Lazarus, San Francisco; and T. R. Morgan, San Francisco, rvbre also present.

From Pabco's Building Materials Division were R. R. Gallolvay, sales manager, San Francisco; and district managers N. L. Favors, San Francisco; C. W- Hancock, Portland ; Clay Lilleston, Los Angeles; and H- W. Hargrave, Salt Lake City, rvho also handles Pabco paint.

Attending the conference for the Pabco Paint Division rvere sales manag'er J. A. Ludrvig, San Francisco; and district managers H. W. Allen, San Francisco; S. L- Gidley, Portland; and J. A. Elliott, Los Angeles.

I{aury Millar and R. H. Chase, sales managers of Pabco's Architecturai and Industrial Division and fnsulation Division, reSpectively, also attended the regional managers' conference.

Prominent among the Pabco executives who conducted the conference rvere C. C. Gibson, executive vice president; J. E. Holbrook, vice president; Dudley Tait, headquarters marketing group; W. L. Lorve, general advertising manager; and O. S. Dibbern, credit manager.