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Blc, "Busr Snunns" like this advertisement which is one in a series of Setunoay Evrxrxc Posr advertisements are helping turn over four million Posr-reading prospecrs into plywood customers.

It's your advertising, too. And it's helping sell your customers. This advertisement is part of the big, new Post campaign to tell people in all walks of life about the versatility, economy, strength and beauty of Douglas fir plywood. This campaign carries right down the line to tie-in with ads in national architect, builder, farm, business and industrial magazines-all part of the greatest plywood promotion ever.

Tie-in your own promotion with this powerful national advertising remind your customers that they'll "bzild it better with plywood." For plywood sales-helps and ad mats write: (USA only) Douglas FirPlywood Association, Tacoma 2, Washington.

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