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S-?,8-D,-T-C-II Yoar Profit lDollurs

The re-rooftng Seoson is here ond you lumber deqlers will be getting cqlls for rooftng items of oll description, mqny of which you will nol hqve in slock - - Don'l miss this exlrq business, drow on our complele stocks for your ftll-in's, both in ospohlt roofings ond wood shingles qnd shokes. Remember too thot we ore cqrloqd shippers.

Humboldt County, California, Fastest Growing Sawmill Area on Earth

In a single decade the number of sawmills operating irr Humboldt County, California, has jumped ftom 2O to more than 340, undoubtedly establishing a record never before dreamed of in all the history of American lumber manufacture. The president of the Eureka, California, Chamber of Commerce, Mr. G. Edward Goodwin, recently made that announcement to newspaper men, who sent it out broadcast, to startle the business world. Mr. Goodwin said:

"About 80 per cent of the world's Redwood is in Humboldt County, and we have billions of feet of Douglas fir which we are just beginning to tap. I don't think these timber resources will ever be ,cut. Every cruise that is made discovers millions more feet of timber, and through sustained yield of the companies, and tree farming, we think that for many, many generations there will be timber to be cut and harvested here. In July the count on lumber mills in the area was 340, and new ones have opened up since. I believe a billion and a half board feet of lumber will be produced here this year."

Rukeyser, famous Economic Commentator for fnternational News Service, took a look at Humboldt County recently, and wrote some interesting pieces for the San Francisco Examiner and other large newspapers he represents concerning the mighty change in the lumber situation in that area. In the Examiner he said:

"A bizarre illustration of an unscientific approach t<-r business is currently being dramatized in the booming strip of northwestern California in Humboldt County, of which Eureka is the center. A last frontier has been opened up since the Second World War in the expansion of the lumber industry. The section embraces the rich Redwood empire, and until recently tended to regard the growth of Douglas fir trees as a mere troublesome weed. Smug in their leadership, the Redwood men frowned on Fir, and assu'med it was of inferior quality. But the demands in World War Two expanded so greatly as to raise a question of the adequacy of timber reserves of Douglas fir in Washington and C)regon. With the new scientific fashion of tree farming in those two states of the Pacific Northwest, the untouched reserves in the hands of the Government and of the big and well operated lumber companies is still very large, but apparently the small scale operators had pretty well cut down their source of trees in the Northern states, and began to look elsewhere for new fields to conquer.

"Thus they started a migration to Humboldt County, California, and demonstrated that the neglected California fir tree was a hidden natural resource of great value. In a decade the number of lumber mills in the County rose from 20 to 340. Thus there had been 'acres of diamonds' in the backyard of the County, and the local people had not been aware of the importance of the asset these many years."

So wrote Mr. Rukeyser, giving a layman's, yet not far wrong', view, of the miracle that has happened, not only to Humboldt County, but to much ofi the timbered areas of Northern California. As a result of the inrush and upsrving of fir manufacture, lumber production for the state was increased above that of Washington, making California the second largest lumber producing state in the nation, second only to Oregon.

Of course, it was not only the starting of new sawmills, cutting fir that provided the great in,crease in the production of that species, but the total was hugely assisted by the manufacture of fir in all of the Redwood mills. Some of the larger Redwood manufacturers now produce f.rom N to 25 per cent as much fir lumber as they do Redwood, since they find the Redwood and fir timber growing on the same stands and in the same areas. The fir production of California has not yet reached its maximum, as new and enlarged sarvmills are constantly being announced.

Save Money

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This practice, which permits exposing valuable, hard-to-get stress grade material to early destruction by decay or termites, is false economy. Appreciable savings can be realized in both initial construction costs and maintenance costs by common sense lumber and timber design specifications.

Gordon-MacBecth Hqrdwood Co.

Morres to New Ocrklcrnd Wcrrehouse

Gordon-MacBeath Hardwood Co. moved at the end of October into their new warehouse at 8400 Baldwin Street. Oakland 21. The nerv telephone number is LOckhaven 8-2578.

Douglos Fir o Ponderosq qnd

Sugor PINE

Redwood

. Plywood llouldings

. Shingles

OAK,

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