Products, promotions qnd soles qids

you ccin use to build sqles ond profits!

tones: teak, rosewood, walnut, butternut, cherry and birch.

WRITE: Weyerhaeuser Company, Wood Products Group, Tacoma, Wash.

New Touch in Poneling

General Plywood Corporation has created a new touch in all-wood prefinished hardwood wall panels: pastel colors.

Thanks to General's patented super microseal finishing process, the color emphasizes sidings, comes with battens or decorative g1ooves.

TrendTex plywood sidings are avsilable

Panel Stickers

The pressure-sensitive stickers come in two sizes for use on panel displays and for use on hanging displays.

\ilRITE: Masonite, Box B. Chicago, Ill.

Reol Wood Look

Dealers can offer hardboard paneling that's almost impossible to distinguish from quality hardwood, yet costs only half the price, with Weyerhaeuserts new line of muralwood paneling.

Pastel Panels

the wood grain rather than covering it up. They are designed to retail for approximately $10 per 4 x 8 foot panel.

The introduction of pastel paneling comes hard on the heels of another General Plywood innovation, a complete line of maple paneling in five distinctive color tones, a potential successor to price-troubled birch as a volume item.

WRITE: General Plywood Corp., 3131 W. Market St,, Louisville, Ky.

New Pcnel Tones

Masonite has announced an extension of its prefinished Colorlok X-ninety panel siding colors to include willow green, desert sand (beige) and pearl gray, in addition to shell white.

The panels, 4'x8' and 4'x9', are used with color coordinated snap-on plastic battens which provide concealed nailing at joints and batten locations. TIte 7/t6" nom. thickness is identical with Colorlok X-ninety lap siding and other X-ninety sidings.

The company ofers a l0/25-year guarantee on the preffnished siding-10 years on the finish and 25 years against hail damage.

WRITE: Masonite Cor?., 29 N. Wacker Drive., Chicago, Ill.

Rustic Plywood Siding

with a choice of six factory applied stain finishes which eliminate in-place finishing costs. The new siding combines white pinets time-tested durability with the strength and low installation benefits offered by plywood.

The panels are made of top-grade westem pine and come in six decorator-inspired colors: royal red, Spanish olive, sunburst yellow, Danish blue, forest green and royal lavender.

The distinctive surface texture emphasizes the traditional characteristics of the species and harmonizes with colonial, ranch and contemporary design and color.

Genuine white pine's uniform summer and spring growth gives the wood a consistently even facb without unsightly grain rise often found in other species.

WRITE: Potlatch Forests, Inc., Wood Products Division, Dept. PT,32O Market St., San Francisco.

Ceromic Fireplcce

The Condon-King Company, manufacturer of the nationally famous Firehood fireplace, has announced a new ceramic fireplace, the Aztec,

The exact grain patterns and color tones of real hardwood are reproduced on tough, dent-resista^nt hardboard to provide a deep, lustrous wood-grained finish in six color

Potlatch Forests has expanded its plywood line to include a nevr economical gen- uine white pine siding with rough sawn sur{ace. The new siding, which augments Potlatch's TrendTex line of solid white pine

Aztec is hand textured from space-age ceramic and finished in tones to match five house & garden decorator colors: Inca gold, bronze green, mandarin red, burnt orange and desert sand. These colors are accented by a rich matte black finish on the screen, flue sections and spun steel base, complementing the fireplace's graceful styling.

Available in solid fuel burning model only, the Aztec may be installed five inches from combustible walls, taking only a rninimum amount of floor space.

WRITE: Condon-King Co., Inc., 5611 208th Ave., S.W., L1'nwood, Wash.

Primewood lop Siding

A new lap siding-fully primed for finish coats of paint and manufactured from a special blend of fibers and resin to prevent splitting, warping or buckling-now is prefinished and ready for installation. Easily cleaned with a damp cloth, the panels are highly resistant to scuffing and impact damages.

WRITE: Celotex, 120 No. Florida Ave.' Tampa, Fla. 33602.

New Kilchen Cobinels

The Long-Bell division of International Paper Company has introduced a new line of kitchen cabinets known as Spacecraft. The reasonable price of the line is expected to appeal to a wide market of builders, remodelers and 6o-it-yourselfers.

Spacecraft cabinets are pre-finished with a durable, armor-like amethyst finish.

Construction includes strong, modern flakeboard, specially engineered for Spacecraft cabinets to give dimensional stability.

The product, Minit-Foam, is made in a 6-ounce size and retails at $2.98. A 12ounce size sells for $3.98.

Won't peel, warp, available from Weyerhaeuser Company for national distribution.

The engineered, density-controlled siding, called primewood lap siding, is made from a special hardboard product manufactured specifically for this use. Through research, the special hardboard base was designed not to split or dent when nailed.

Primewood lap siding has a double baked primer on the face and edges. The back is seal coated.

WRITE: Weyerhaeuser, Wood Products Div., Tacoma, Wash. 98401.

Celolex's New Ponels

Three new tA" t}aiek panels have been added to the line of woodgrain hardboard panels available from Celotex Corporation. In addition to silver walnut, golden wal-

The cabinets will fit any kitchen with custom-made precision.

WRITE: International Paper Company, Long-Bell Division, Dept. 661, P.O. Box 8411, Portland, Oregon 92707.

New Dispenser Tube

A new, patented dispenser or "meter tube" keeps putty and catalyst separated until squeezed, then emits them together in correct ratio ready for mixing.

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Balance remains uncontaminated in the tube.

Formulations available are Poxy Putty, electrically and thermally insulating, general purpose epoxy adhesive with 3,400 PSI tensile.

Sea Go-In Poxy Putty adhesive for application on wet or totally submerged surfaces. sticks and cures underwater.

IYRITE: Permalite Plastics, 608 Terminal Way, Costa Mesa, Calif.

Aerosol-Pocked loqm

Uses of the spray include insulation for automotive, building and anti-condensation purposes, as a sound deadener and as a sealer of cracks and voids,

The unique packaging consists of two aerosol cans, held in a special, tuck end folding canton, which is manufactured by the folding carton division of Continental Can.

WRITE: Continental Can Co.. 633 Third Ave., New York, N.Y.

Color-Toned Decking

Lock-Deck laminated tongue-and-groove roof decking now is available in nine color tones. Potlatch Forests has disclosed.

nut and natural walnut are now available in both per{orated and unper"forated.

These value-priced wall egv€rings are 4' wide and 8' long. All panels are completely

The first rigid urethane foam to be contained in a patented aerosol kit is now packed by Kerr Chemicals, of Des Plaines, Illinois.

Lock-Deck Decking

The prefinished colors eliminate need for sanding, sealing, painting and staining, Potlatch manufactures Lock-Deck decking in three handsome grades and three face widths, lr/t", 7yz' urr4 9r/r" (white i pine only). Species are genuine white pine, g; white fir, inland red cedar and douglas fir- i f, larch. Lock-Deck can be ordered in mixed car shipments with other lumber a^nd ply- S wood products,

WBITE: Potlatch Forests, Inc., Wood

Products Division, Department P, 320 Mar- ,,4 ket.street, San Francisco, California 94111.

low- Cost House

Porta House, a leader in the pre-fabricated field for 20 years, has announced the creation of a lorv-cost portable house that meets all California state requirements.

The Porta Spandable may be bought or leased in a wide choice of floor plans, including kitchen apartments. It may be used for farm [ousing, weekend cabins, construction field offices, etc.