Lettctrs

Jerry Hickey

The Merchant

Dear Mr. Hickey,

I have been in the lumber business for the past 30 years and have always perused "The Merchant." I am very disappointed because my name has never appeared in the t'PersonnaIs."

T'herefore, I am making my bid for a little publicity.

Last month my wife and I took a 3-week vacation and we stayed home. Painted the house and cleaned the garage."

Yours truly, Joe De La Poza

The Wagon Wheel Lumber Co. Oxnard,'Calif.

The Merchant

Dear Dave:

For approximately 45 years I have been reading and enjoying the MERCHANT and, needless to say, have always greatlY admired the magazine.

Now, with your new name' it seems that you will have an even greater appeal to advertisers and to all who are interested in lumber, building materials and wood products.

Please accept my sincere congratulations on your splendid publication.

Sincerely yours, Ilarvey W. Koll

H. W. Koll Mill & Lumber Co.

Los Angeles, California

The Merchant Dear Max:

Main purpose of this letter is to call your attention to an item on page 34 of your October issue boy! are you trying to make me feel good, I would gladly trade back to my job as "sales manager of the Santa Fe Lumber Company."

Don't you know they have gone out of business Ite been in the wholesale business (am still at it) for 23 years so I guess your typesetter made a mistake, putting 2 and. 2 together.

Anyhow, how are you? Best regards.

Al Kelley Albert A. Kelley Wholesale Lumber Alameda, Calif.

The Merchant Gentlemen, I was much interested in the announcement made by your publication of your decision to change the name in order to incorporate both a larger geographical area and a wider diversity of building products.

This is a move which we made several years ago.

Wo.l.rn Lumbcr t Building Mot riols ,|iERCHANT

I wanted to drop you a line congratulating you on your decision.

Sincerely yours,

A. C. MacHardy

Publisher

Eastern Building Materials & Lumber Trade Journal Boston, Massachusetts

The Merchant Gentlemen, Recently I was elected as Commander of Alvarez Castillo Post #3, Guadalajara, Dept. of Mexico. There are several thousand Americans and veterans who reside in this area.

The work is very similar to the association work that I was connected with in The California lumber association, a director long before the association sPlit into two. northera and southenl. I was also the president in the years 1941-2.

I would like to extend a cordial invitation to any lumbermen coming this way. I would try to entertain them or show them around this beautiful city. It is over one million strong. Naturally I cannot do without the MERCHANT. as I look for'ward each month to receive it.

Sincerely yours,

Ilarry E. Wittemore

The American Legion Guadalajara, Jalisco, Mexico

SANFORD.LUSSIER, INC.

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