T HE AR' ZON A SCENE

SecretaryManager

\IfOOD promotion is the number one Y v project of the Arizona Association and tlle most important project now under way is the "Test Houses" at Arizona State University Experimental Farm.

The "Test Houses," one of block construction and one of wood, is a heating and air conditioning study of wood versus block construction.

A meeting was held in September in the office of Dr. Walter Burdette. A.S.U. advisor of the project with Bill Buttery, A.S.U. student, who collects the data on the project; Chuck Gehring of Wood Marketing, Inc. and myself.

The group determined at that time that heating and cooling cycles would be completed rby early summer of. 196? and the tests should be cut off at that time. In view of the group decision, President Charles Mann, of the association, appointed the following Test House Committee: Ed Banker, Georgia-Pacific Co.o chair- man; Chuck Gehring, Wood Marketing, Inc.; Morris Turken, Thrift Lumber Co., association treasurer; Dr. Walter Burdette, advisor, A.S.U., and myself, with the association.

This committee will

(1) Collect test results,

(2) Determine the best method to pro. mote the findings, and

(3) Determine ways of financing publication.

Chairman Ed Banker sent questionnaires to the committee on the above three facets of the project, and to get their id""r on how to attack the three facets involved in the tests. A public relations firm is being considered to help the committee with the promotion of the project.

Another important project of the association is the updating of their Wood Products File, distributed to over 200 architects in the state of Arizona. In view of the new lumber standards and commercial standard on plywood, the association is updating the Wood Prodrrcm File and new technical data on lumber and plywood will be distributed to the architects, whpn it is available, which is tentatively set for the first of the year. i

The most recent wood promotion project ' of the association was the o'Living Patio :: Display" built by the retailers in the Phoenix area and displayed at the Forest Products Fair, held October l0 to 15. Over 10,000 pieces of literature on wood weref distributed at the display to the viewing l pu,blic. More than 300,000 people attended the Fair and the maintenance crew at the Mall reported that less tlan 100 pieces of '-, literature were left in the trash cans. This proved to the association that this was a fine project to distribute literature on wood.