All that's being changed with a new system so simple that your mother-i n-law can understand it.

The new consolidated Product Standard, PS 1-66, places the emphasis where it belongs: on plywood's end-use, rather than on its species.

The new Standard is geared to your needs as well as your customers'. It means simpler inventories, easier specification and ordering. And PS 1-66 will enable a stronger case to be made for plywood's ecpnomy. With the new Identification Index, it's easier for builders to use the most economical thickness for any application. Recommended support spacings are shown right on the stamp. (See example at right.)

The new Standard is being formally announced to buyers and specifiers right now. If you haven't already received the booklets offered in the coupon, you'd be wise to send for them today. And, of course, our 71-man field force stands ready to answer your questions: contact us in Tacoma, or in Atlanta, Chicago, Dallas, Detroit, Los Angeles, Minneapolis, New York, San Francisco, Washington, D.C.

Only three basic grades for sheath- ing: Structural and Standard, plus C4 Exterior. r

Type of plywood.

One new standard governs manutacture instead of three.

Mill number.

Same dependable quality-identitied by the familiar DFPA symbol, signifying plywood quality tested and inspected by American Plywood Association,

American Plywood Association Tacoma, Washington 98'Ol Dept. GL

Please send me free copies of the following:

D HoW T0 SELL PLYWooD under the new Product Standard PS 1-66 (26page booklet on new terms, grade identification, ordering methods).

I GUIDE T0 PLYWooD GRADES (Handy condensed grade.use guide tot sanded and unsanded plywood; includes veneer descriptions).

D PIYWooD CoNSTRUCTIoN GUIDE (Complete recommendations for use of plywood in residential construction).

Name-

Firm-

Address

HE Prophet Isaiah did not like cities, for he wrote: 'oWoe unto those who cause house to join on house, bring field near to field, till there be no more room." (Rough on

real estate subdividers.) r *

Maybe the Indian lad in the following story could make some wise suggestions to the American people. It is reported that 'oFarmer--Stockman," a farm journal, printed a picture of a deserted, windswept farmhouse in the dust bowl, and ofiered a prize Ior the best esJay on the efiects of farm soil erosion. An Oklahoma Indian lad got the prize when he wrote: "Picture show why white man crazy. Cut down trees. Make too big tepee. Plow hill. Water wash. \Vind blow soil. Grass gone. Door gone. Squaw gone' Whole place gone to hell. No pig. No pony. Indian no plow land. Keep giass. Bufialo eat grass. Indian eat bufralo. Hide make plenty big teepee. Make moccasin. All time eat. Indian no hunt job. No *oik. No hitchhike. No ask relief. No build dam. No give damn. White man heap crazy."

Workers who do not think, and thinkers who do not work cause much of the agitation in the world today.

BY JACK DIONNE

r882-1966

A famous poet-thinker once wrote: "Oh, talk not to me of a name great in story, the days of our youth are the days of our glory." It is true, of course, that young men do might well' Shakespeare wrote "Hamlet" at the age of 33; Jefierson wrote the Declaration of Independence at 32; at 31, Daniel Webster was holding his own in debate with those titans of thought and eloquenceo Clay and Calhoun; at 30, Lord Clive had conquered India; at 36, Lord Byron had won immortal fame and was alreadr dead; at 33, Alenander had conquered the world and sighed for more worlds to conquer; at2[,Pitt was prime minister of Great Britain; at 33, Jesus had accomplished His mission, been crucified, and was gone. The list of youthful greats in history would fillalargevolume.

William Allen White, the great sage of Emporia, Kansas, said that "Liberty is one thing you can't have unless you give it to other€.tt

Says a philosopher: o'Work faithfully B hours a day and don't worry and in time you may get to be the boss and work 12 hours a day. and worry all the time."

Floor Plons Offered

Ile,aders of THE MERCHANT may no\! order Plan of 'Ihe Nlonth's complete u'orkiI'rg rlrawings of distinctive floor plans for as little as $5 pt'r set. llead details alrotrt this unique" limited offer in this isstrt's I)lan ,rf 'l'he Month.

Construclion Forecqst Sees Highs

Construction will t'ontinue its upward climb in 1967, reaching a record of $51.9 billion in total corltract value, according to the l'. W. Dodge Company, a leading analyst of construction activitl''

This expectation rvould represent a gain of three percent over 1966's total contracts for future construction.

In its forecast for 1967, Dodge observes that it will be a year of less-than-average growth in total construction activity and will mark the first time in four years that the construction advance will fall below the rangc of four-five percent' The most important change in next year's construction markets, Dodge believes, is tle rnake-up of that total.

Construction growth next lear will take this direction: o Communitl-oriented construt'tion, another big gainer in past vear. will only edge ahead by trvo-thrt-r: ptlrcent in 1967 of ther AS public projects are stretched out' o lramil)' needs {or building will be better s('rv(rd in 1967 as a slighl easing of credit during the second half permits the begin' ning of a horrsing rc('o\'(:r\" in its analysis of the I967 constrLrctitrtr market, I)odge con' tinues its practice of grouping various types of activity according to the "motivcs" u'hich govern their demand. These are the three basic groups: construt:tion for pcrsonal or family needs; business constnrction, stimulated by the profit motive; and community con' struction. reflecting the nt'eds of pcople acting as a t'ommttnitrratht'r than a-s individuals or busincss rtnits.

. Business-related construction. for st'veral years the hottest all the building markets. will be leveling off in 1967.

Construction markets in the year ahead will be shaped to u large ertent b,v the steps taken late this year to cool the natiott's overheated economy. the report forecast. Rudget cutting will {all nrainlr on public construction projccts.

"The suspension o{ acceleratcd depreciation" intended to inhibit lrusiness capital ,spending, will undoubtedly restrict some commer' cial and inilustrial building, but it is likely to bear most heavilv on apartmetrt contracting," George A. Christie, the companteconomist. dcclared.

There'-" little prospect {or a sudden rer"ersal of the restrictive monetary policies rvhich have been having such a deptessing effect on mortgage and housing markets since spring, Christie reportcd. An across-the'board tax increase, a strong probabilitv for the near frttrtre, he believcs, would make possible some mone' tarv easing later next 1'ear, however.

Dubs, Ltd. Elect Lewis

Ev Lewis. the long time workhorsc o{ Du}is, Ltd', has been elect' ed president o{ the northern Cali{ornia golfcrs organization' Toru Gray, California Redrvood Sales, is the ncw vice'presiden s0 easy t0 gct attachcd t0:

F'irst sgt.-at-arms for the t:oming year will be Bill Leonard, Em' prise Lumber, and second sgt.'at'arms will be Ray Teakle, Califor' niu Build"tt Supply, Sacramento. Sun Valle"v Lumber's Tom Jacob' sen. Sr." will again rt:ign as secretar,v-trcasurer.

The new board includes Bob Anderson and Bill Creen, both of Jadco: Les Doddington, Bernie Barber & Associates; Bill Gilmore' Sunnyvale Lumber Sales; Jack Higgins, J. E. Higgins T'umber C.o'; Walt Hjort, Hobbs Vall Lumber; Ralph Meyer, Strable Lumber Co.; John Prime. Sau'mill Sales Co.; and llog Schuyler- Georgia' Pacific Corp.

BAXCO PYRESOTED WOOD 120 Montgomery Street San Francisco, Calif. (415) 9a2-O2OO 345O Wilsh ire Boulevard Los Angeles, Calif. (213) 388-9591

New plywood commerciol stondord written

A plywood commercial standard written in terms of what structural plywood is expected to do, rather than how it is to be manufactured, is the result of consolidating three manufacturing standards into the recently published Product Standard PS f-66.

The main pu{poses of the new standard are to make it easier for dealers, users, and specifiers to select the right plywood for any job, and te make it easier for the plywood industry to sell its products.

Many of the sales and manufacturirrg people who participated in writing the standard feel it is the best thing that ha^s happened to plywood since water-proof glue. But even with its solid advantages. the new standard will create obvious problems of understanding between buyer and seller during the transition period. To minimize the difficulty of that period" the American Plywood Association has mount. ed a crash publications program that pro.