Your dependable statewide source for quality products

Fast serviee, complete inventories for all basic building needs - lumber, mouldings, plywood, millwork. Specialty products too -fencing, hardwood, beams, to name a few.

Whatever your customers' construction needs you'll do better at Tarter, Webster

A Remanufacturing Plants \ & Johnson distribution yards. * Buying Offices

Buildine materials for any needs at these ten conuenient locations :

LOS ANGELES

42OO Bandini Blvd.

LOS ANGELEg (Hardwood)

4230 Bandini Blvd.

VAN NUYS

15150 Erwin St.

LANCASTER

4O5 West Newgrove Ave.

STOCKTON Stockton Box Company

18OO Marshall Ave.

NATIONAL CITY

1640 Tidelands Ave.

RIALTO

555 West Rialto Ave,

FRESNO

1266 North Maple Ave.

NEWARK

5526 Central Ave.

PHOENIX,ARIZONI\ Arizona Box Gompany

3203 Grand Ave.

Srrrr rrrtt /e'e

AMTITE and all other Tarter. Webster & Johnson Pl5;wood Products that carry the APA Certifierl Quality Stamp are guaranteed by TW&J against delamination caused by glue Iailure during the life of the panel

Il a Iailure c.loes occur, and inspection by a Tarter'. Webster' & Johnson representative verifies same. TW&J rvill refund the purchase pnc'e of the plvwood.

TARTER, WEBSTER & JOHNSON

Masonite Television Commercials will reach into almost every television home in America with Masonite's triple-barreled TV promotion ! Think of itJACKIE GLEASON _ DANNY away we go with

KAYE-AND JERICHO. three sure winners all carrying Masonite sales messages. Think of the sales and profit opportunities for you! Be sure and tie in with this terrific Masonite TV promotion!

THREE IIEW RllYAT|lllTE PA]IETS

More beautifirl woodgrain patterns and designs to satiefy more customera, cr€ate more salee. Introducing Royalcote Kaehmir-to the Pecky Teak Sdries- Kaehmir-to Pecky teit S6ries- Iff Jacobean Oak-and French_Walnut- i[r,ri, to the Diplornat Series. See them! ffiil""' to them! iiii"" O;li- Watntt

EXTRA! Also introducing !('Roydlcote wall cover in three walnut graine for application over golid backing. Ask about themt

A C(|MPTETE TIE.III P|IIIIT.(|F.PURCHASE PRllM(lTI(l]I away we go with R0YALC0TE Uvtlt0 WAU.

A new concept in decorating-a wall that can be quickly changed to-fit new decorqting ideas. Concealed slots in Royalcote Living Wall Panels accept brackete, hooks, other accesgoriea. No tools, adhesives, nails needed. Royalcote Satin Walnut ghelves arrailable in five popular sizes. All accessorieg available from Masonite.

To get 8ll the detallr about how you can perticlp.ta-cortactyou, illasonltc r.prcsentrtiv. Inmadiat ly. Orhall tic coupon nor;t llannging Editor David cutler

Publisher A. D. Bell, Jr.

Associate Itditor and Advertising Production lllanager Walden Muns

Circu lationAndreal)epartmentFriese

Publishers Bepresentativea

NOTiTHERN CAIIFORNIA

Max Cook, advcrtising and news, ,120 Market Street. San Franciseo, California 94111, Phone (415) Yukon 2-4797.

SOUT}IERN CALIFORNIA

Jerry Hickey, advertising and news, 412 West Slxth Street, Los Anseles, Callfornia 90014, Phone (213, MAdlson 2-4565 or MAdlson 2-0670.

PACIFIC NOIiTHWESI' c!lrcrA(;o

Pete Klaner, advertising and news, Terminal Sales Building, Portland, Oregon 97205, Phone (503) CApttol 7-4993.

N.C. "Budd" Bellow, advertising and ne\!s. 11250 south llirl 1e(l Street. Chicago, Iulnols 60628, Phone (213) ?48-3351.

DDITORIAL OFFICES which is close to several freeways and has its own rail siding.. the products will be scientifically warehoused, utilizing the most modern eouioment for fast in-and-out truck service. Trucks will also be able to pick up other items such as Lam-Loc Pecky Cedar, laminated timbers, decking in many species and construction lumber. In addition to saving truckers' time, you have single-source responsibility and only one invoice to handle. For any product in West Coast softwoods... call Fountain first!

WESTERN LUMBER & BUILDING MATERIALS MERCIIANT is PUb- lished monthly aI 412 lVest Sixth Street, Ins Angeles, California 90014. Phone (213) MAdiBon 2-4565 or MAdison 2-0670 by California Lumber Merchant, Inc. Please address all correspondencc to office of Dublicalion. Se('ond-class postage rales Paid at Los Angeles, Celifornia. Advertising rates upon request.

Subscriotion Rates-U.S., Canada, Mexlco- and Latin Amerlca: $4one year; $7 - two years. Overseas: $5 - one year; $8 - two years. Sinsle copies 50 cents. Back coples ?5 dents when available.

Chanse of Address-Send subscrip- tion orders and address changes to Circulation Department, Western Lumber & Builtiins Materials Merchanl. 412 West Sixth St., Los Anseles. Calif. 90014. Include adiiress label from recent issue if possible, plu.s new address, zone number or zlp cooe.

ReDrtnt ServicesReprlnts, Prenriirts, cover folders (ln both black ind white and color) on Merchant articles and advertising are available on request within the month of issue. Contact our edilorial offices for information and Prices on any quantity.

THE MERCHAI{T is an independ,ent rnagazine pu,blislted nxonthlA f or those rnenxbers of the lumber and building materials inclustries rclr,o need and wa,nt factu,al accurate news and an ob.ieetiue analAsis of eaents and prod,ucts of concern to them in bus'iness.

With the aooointment of Ed Fountain Lumber Company as a representative in this area for the output of several Crown Zellerbach Building Materials Ltd. facilities, a wide variety of Western Red Cedar lumber products will be available to meet your needs: 2", 3" and 4" decking, siding in specif ied lengths. many patterns, smooth or sawsize, clear or knotty... lumber for cabinets and millwork, paneling, material for fences, patio decks and planters virtually any application where superior characteristics of Western Red Cedar are demanded.

Lumber will arrive by ship from Canada and be air-dried at the dock prior to being transferred to the Fountain wholesale vard. At the vard...

583-1381

// ED FouNTAtN LUMBER co.

+/-ru/A//6/ 6218 South Hooper Avenue &@tr Los Angeles, California 90001 cal interior or exterior applications

Let's Look ot the Focts

TY/E DO NOT share the sentiments of those all W ,oo vocal types who have been painting the future of the lumber and building materials industry as black as possible. Far from it. Business is just not that bad when you view the industry as a whole. In additiono the turning point of recovery for those hurting is a good deal closer than many people realize.

Which is,not to say that everything is coming up roses. Business is very bad in some areas, but as a whole, things are not nearly so bad as the fainthearted would have us believe. Nor is busiiress going to stay in sad shape for very long. Let's remember that in some segments, retailing for example, business in some areas is about as good as it has ever been.

At the same time, we don't mean to minimize the impact that the slump in housing starts has had.

The catiotia are pre&y grin. Thc Vr*ern V'ood Products Association reports that lur4ber prices in mid-September were ofi. 20-26 percent from their spring peaks; at the same time, prices for the federal timber on which many mills must rely completely have been raised by as much as $5 per thousand b.f. by a mechanical price adjusunent formula reflecting last spring's prices. Meanwhile, a strike had been avoided in June by increasing wages 20 percent per hour, or about eight percento with further increases to follow.

The National Association of Home Builders says that nationally, housing starts will be down 25 percent from last year. But they made that dreary forecast at the same time they were asking the Department of Housing and Urban Development to get going on the $f billion special assistance program recently passed by Congress. So maybe we can take a few of those percentage points with a grain of salt, at least for the West.

The subject of Tight Money is a can of worms if ever there was one. But the one bright spot is the fact that the nation's so-called leafing economists agree that we &re not, repeat not, heading for a financial panic or depression. They also agree that it will take a shift in federal monetary control to ease the shortage. It is on the steps to be taken that they difier.

Their assurance that it isn't going to stay bad and that the housing problem can be solved comes from esoteric economic sources. Our own tempered enthusiasm comes from a number of homelier facts.

In the West there are at least three areas with a handsome increase in homebuilding over 1965. Seattle-Everett area up 43/o', Tueson tp 45/o and Phoenix up 47/o. Let's also remember that the West leads the rest of the nation this year in home remodeling and also outspends the others for tools, garden supplies and the like.

The currently dwindling surplus of homes that once seemed hopelessly outsized is finally being whided aray. Smc [arrkera evnn- foreeast that the unsold homes will .be sold by February and tlat a demand for new homes will so46"tr1t appear. Massive government efiorts such as the rent subsidy and demonstration cities programs should soon generate additional markets. Fannie Mae (the Federal National Mortgage Association) has been exploring the possibilities of private money sourc€s buying mortgages, thus creating new money supplies.

John E. Horne, chairman of the Federal Home Loan Banlc Board, has said that recent legislation freezing savings and loan interest rates and forcing -banks to cut deposit rates has already alleviated the S&L money squeeze. 'oBy the first of the year," he said, o'this should help the depressed housing market.'

We think that all these forces bearing upon the problem are going to make things get better faster than many now believe. Take a look at the facts, forget the gloom, and see if you don't agree.

0llll$ f '[l|lr rtlllLil

It's located deep in the jungles of Thalland. lt's rather inaccessible, since there's no subway or taxi; the easiest, most conventent way is over land by elephant. Consequently, very few people ever visit this sawmill although from it comes some of the finest teak in the world. We know.

Your intrepid man from Penberthy has been there. and he will be there again. To Thailand for teak, or Africa for af romosia, or even to headhunter country. He'll go anywhere by elephant or express, camel or caravan, to find the best in hardwoods. for you. And, we'll go anywhere (well, almost anywhere... ) to deliver them to your door.

TH lS lS SERVICE , it's as close and easy to get to as voJr nhore