I{ew Prod,uct Profirt

Self-Feeding Tope Corton Doubles As Merchondiser

Johns-Manville's nelv pocket size dispenser for Dutch Brand Plastic Electrical Tape is being supplied in an unusual selffeeding 10-roll carton that also ser-ves as a wall-hung merchandising unit.

Designed for one-time use, the unit requires no saving or refilling, a new carton being hung when the old one is empty.

The attractive wall unit displays and describes the unique dispenser, containing a 20-ft. roll of Y+-in. wide plastic electrical tape, which was available prevjously only in 66-foot sizes. The new junior-size tape dispenser offers all the advantages of the larger unit, such as one-hand application and cutting of tape, with new convenience and ease of application.

Foctory Finished Poneling For Every Decor, Budget

Roseburg Lumber's new, complete line of factory finished paneling is now on the market.

For every decor and budget, it is described as "beautiful wood paneling for gracious living." A wide choice of beautiful woods in several price rang'es are ofrered.

Available in birch, oak, walnut, cherry, lauan, knotty red cedar, maple, pecan and elm, Roseburg's factory finished paneling is obtainable in three distinct lines: Bel-Air. Americana, and Cape'Cod.

The factory finished surface permanently seals in the natural beauty of the woods, locks out stains, smudges and marks, and all panels are highly resistant to scuffing, stains, acids, grease, and dirt. Each panel goes through 12 separate finishing steps to protect the natural beauty of the wood and to enhance the richness of wood tones.

Use of a household detergent will remove even the most stubborn grease spots. Roseburg's factory finished paneling eliminates painting, paper hanging and other expensive wall covering.

Roseburg's Bel-Air is mismatched panel-

2'x4'Iay-in panels. The unit can be used to demonstrate ease of lay-in installation.

A compact grid demonstrator, complete with miniature fiberboard and luminous lay- in panels, which the dealer can use to demonstrate easy assembly of the grid system is included. A promotion folder, explaining and illustrating the advantages of suspended ceilings, is designed for distribution to contractors, homeowners, and commercial prospects. An estimating form is also provided to help the customer lay-out his job, figure materials, and estimate costs. A number of ad mats and radio scrips, for dealer use in local advertising, rounds out the free merchandising package.

For more information, see your Celotex sales representative or write The Celotex Corporation, 120 S. LaSalle Street, Chicago 3, Illinois.

Tape carton is also sales aid.

Widely used by homeowner, handyman, and mechanic, Dutch Brand Plastic Electrical Tape is a very versatile product. Extremely strong, flexible and close-conforming, it has excellent adhesion to any clean dry surface and resists acids, oil, solvents, fungus and gases. In addition, it can be used for a multitude of purposes beyond its electrical applications.

Additional data on the new merchandising unit and the new pocket-size dispenser, ere available from Johns-Manville, Dutch Brand Division, Box HJW-22,22 East 40th St., New York, N. Y.

Modernizer Kit

The DFPA Modernizer's kit for dealers includes suggestion sheets to show prospective buyers what their room addition could look like and how it will fit in with their present floor plans.

The new consumer booklet was developed to selL the idea of adding space to homes. The operating manual is for the dealer-remodeler and is intended to help him set up to sell room additions. They are also included in the modernizer kit.

ing with veneers selected to emphasize natural growth characteri stics-knots, swirls, and burls. Panels are "V" grooved on the veneer joints and are color-toned for added richness.

For complete information contact the Roseburg Lu.mber Co., producers of a complete line of specialty plywood, industrial and construction plywoods and kiln-dried end-stamped lumber.

Merchondising Aids To Sell Suspended Ceiling Systems

A complete assortment of sales aids for Celotex Suspended Ceiling Systems is now available to retail lumber and building materials dealers from The Celotex Corporation.

Included is a 4'x4' wall or ceiling display (see photo), which holds fottr 2'x2' or two

New G-E Mobile Rodio ls Low-Cost, Compoct

General Electric Communication Products Department has engineered a new lowpriced, compact 450 mc. FM two-way mobile radio which is being marketed under the name Accent 450.

Compietely new in design, the equipment features reduced initial cost, quicker installation, lower operating expense and lower maintenance than previous units operating in the 450 to 470 rnc. band.

Use of UHF (Ultra High Frequeucy) channels enables operators of Accent 450 units to avoid competing for air time in communities where congested VHF fre- quencies are shared by a large number of licensees, In most 450 mc. bands, there are few co-sharers per channel, resulting in greater use of 450 mc. equipment. In some locations, there are enough UHF channels to permit "clear channel" use without sharing.

A new plug-in speaker control head combination is used to provide Accent 450 with mounting flexibility. T'he speaker is built into the control head itself and the same combination is used for either dashboard or trunk installations.

The chassis itself is designed for snap- in, snap-out installation, Units may be quickly repaired without tying up a vehicle for long periods of time. While servicing is qrricker and easier, Accent 450 is serviceengineered for a minimum of maintenance.

To make listening in the vehicle easier, new helical resonators are used in Aceent 450 as a means of improving receiver per-. formance. By weeding out competing signals, they permit better signal reception and inter{erence rejection.

Improved frequency stability keeps the radio "on station," by eliminating the frequent need for vehicles to go out-of-service because of poor communication resulting from frequency drift.

In total, the new equipment is engineered to cut do*'n the amount of time a radioequipped vehicle has to be in the radio shop for repairs and for routine preventa- tive maintenance.

For further information, write Section P, General Electric Communication Products Department, P,O. Box 419?, Lynchburg, Virginia.

Nordqhl Brings Out New Door Honger

"Gear-Align," a unique new adjustable door hanger for sliding doors, has been introduced by Nordahl Manufacturing Co., according to Oscar Furnes, sales manager.

fire new hanger comes in either a lubricated ball-bearing or axle-bearing models, and features quick, easy installation with up to Yn" adjustment. Ttre adjustment feature is the keynote of the new device, which features a simple gear alignment which gives it its name. Any screwdriver is all

New Buckner Sprinkler Cenler Spouts Proftts Potentiol

Latest idea to help retailers cultivate a new area of relatively untapped profits, the new Buckner Sprinkler Center is designed to meet the need for mass merchandising to growing lawn and garden markets.

This innovation by Buckner Industries, Inc., Fresno, California, for 50 years a leading manufacturer for both consumer and professional markets, applies for the first time a proven method of modern retailing of sprinkler equipment products.

The display is free to retailers, who select one of two "deals" or assortments. Deal "A" includes components for underground systems, above-ground portable systems, hose-end and carded items, Deal and effort is greatly reduced by the installation of 9 tiles at a time with each panel.

'Ihis elegant new paneling has a White- -,1, on-White texture which adds beauty to any room. Designed to compliment either formal or casual decorative schemes, the panels are available with or without perforations.:

Evanite rnatching color nails further simplify application by simply face-nailing into the panel. The small nail heads blend into the textured surface, making setting or puttying unneeessary.

FulI information on new Evanite Antique White ceiling panels may be obtained from Building Products Division, Evans Products Company, P.O. Box 3295, Portland 8, Oregon.

Sky Witch lift

"B" is tailored to outfft customers with a broad range of hose-attached portable systems, as well as a wide range of interchangeable heads and fittings, both bulk and carded.

Free newspaper ad listings are provided retailers with Deal "A". An intensive advertising schedule in regional garden and home magazines back the entire promotional push, fn-store merchandisinb aids and ad mats are also provided for added impact and tie-in value at the local retait level,

Rack literature includes a free booklet, written in simple, easy-to-understand langua€fe, to help the homeowner select and plan one of several kinds of sprinkler sys- tems. Buckner also ofrers professionallye_rqgineered plans to customers by , mail. Write Buckner Industries, Inc., P.O, Box 232, Fresno, Calif.

A Model 20-2124 Sky Witch Work-Load Lift speeds the installation of overhead Buss Duct for an electric crane being installed in an industrial building in Pulaski, New York. The Model 20-2124 Sky \tritch will lift 2,000 pounds to a height of 24 feet and provides a stable work platform to complete installation.

The unit, owned by Bec Electric Com- '1i pany, fnc., of East Syracuse, New York, is one of five Sky Witch units owned by Bec Electric. Their units are of varying height and weight capacities to fit the , many difrerent jobs on which they have utilized them. The purchase of five is indi-...i;i cative of the appreciable savings of time. r and labor Bec has experienced by use of .i this equipment. r

The Sky Witch can be virt-ually custom designed to fit job needs. Electric or air motors, as well as gasoline engines, are available to power the hydraulic system.

New Nordahl Door Hanger that is needed to adjust the hanger easily and simply.

A free-floating pivot gives the device smooth, cushion glide on dual wheels. the nelq gqo-dlct will be shown at the National HomC Builde* ACsociation Home Show in Chicago this December, at Nordahl's booth.

Evons Ponel Feotures Anlique White Design

The Evahs Products Company has introduced a new textured interior ceiling panel, the luxurious Evanite Antique White design, which features a revolutionary new application concept.

Each panel measures a convenient 4'x 4' for easy handling, but is V-grooved into 9 individual 16" x 16" tiles. Application time

Ponderoso Pine Woodwoik's "Book of Door ldeqs"

How to decorate a home with stock panel or louvered doors is the theme of a 16-page 4-color book, "The Book of Door Ideas," released recently by Ponderosa Pine Woodwork manufacturers.

Spotlighted in the book are reprints of stories and photos from leading consumer magazines on the irnaginative use of stock doors in the home.

Among the do-it-yourself door projects described are room dividers, bed headboards, hallway walls, storage space doors, and allweather porch enclosures.

An introduction to the book explains that the richness of wood is being used in fine homes throughout the country to retain the ararmth and beauty of traditional de- signs. It invites the reader to bring decorating magic to his home with economical stock do<irs available at any lumber building materials dealer.

A copy of "The Book of Door Ideas" may be obtained free by writing to Ponderosa Pine Woodwork, 3O S. LaSalle Street, Chicago 3, Ill.

Mosonile Booklet

High-style rooms paneled in Masonite Royalcote woodgrains are shown as full color illustrations in a 24-page booklet, "New Fashions in Home Decor," issued by Masonite Corporation.

Written by Maxine Livingston, authority in home building and modernizing, it is a sales tool enabling dealers to portray vividly to customers the advantages of low- cost factory-finished hardboard woodgrain paneling.

Eight settings are shown.

Mrs. Livingston tells how Royalcote Teak, Elm, Walnut, and Cherry woodgTained and Presto Peg-Board'panels are color coordinated with accessories and furnishings. Included are ideas on creating overall decorative themes.

Two pages are devoted to explaining the customer benefits of dealing with DSC (Design-Service-Counsel) dealers, because they offer expert aid on all phases of home improvement, including customized color renderings and blueprints of projects.

Paneling tips inelude measuring a room for paneling, installing panels and using accessories such as putty sticks and moldings.

Copies of "New Fashions in Home Decor"